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This episode of the #RockstarsRocking podcast features my rockstar benefits friend, Eugene Starks, President of the National Association of Health Underwriters (NAHU) and Principal of Acuity Group, out of the Jackson, Mississippi area.

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This episode of the #RockstarsRocking podcast features the rockstar of all rockstars, my close friend, Nelson Griswold, Success Coach, Best-Selling Author, and Chairman of the NextGen Benefits Network, out of the Nashville, TN area.

Our guest is a Master of Marketing and finding success in the insurance industry. After working for years as a top producer in the benefits industry, he transitioned into coaching other business leaders and becoming a bestselling author of three books. Based on the “DO or DIE” model he outlined in his first best-seller by the same name, he helped form and is the Managing Director of the NextGen Benefits Network, which brings together industry leaders together to collaborate in peer-exchange programing.

In this week’s episode, we begin by discussing his 3 bestselling books and then get into the importance of standing out in marketing, and how writing a book takes you from a cold-calling salesperson to an industry expert. Nelson also discusses how coaches and mentors help you hone your business and marketing skills and mindset, and how mentors are an opportunity to foster relationships which open you up to a diversity of perspectives and life experiences to help you see your blind spots. We round it out by talking about the NextGen Benefits upcoming annual ASCEND conference which always takes place in January, which brings together peers within the employee benefits industry in a unique, fun, interactive and collaborative environment.

So, are you ready for straight fire? Go ahead and grab your favorite hot beverage and tap that play button, to tune in to this week’s edition of the #RockstarsRocking podcast

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This episode of the #RockstarsRocking podcast features the rockstar duo Reid and Heidi and Reid Rasmussen, Co-Founders of freshbenies, out of the Dallas-Fort Worth, TX area.

Today’s guests are a husband-and-wife duo; Reid with a background in benefits, and Heidi, who worked her way up the J.C. Penny chain from the sales floor to VP. They decided to take a shot at creating their own company after they found a hole in the benefit programs that Reid had been working with. This ‘hole’ helped to birth ‘freshbenies’, which combines telehealth, mental health, savings networks, and more, in one simple membership. In just a few short years, they’ve risen to National prominence and recognition, being named four times to the Inc5000 list of fastest growing companies.

In this week’s episode, we begin by discussing how they decided to form their own company, Heidi taking the risk to join Reid as the second employee after the J.C. Penny restructure made her redundant, and rebranding their company using the one name that 100% of their market research participants hated. We get into the explosive growth of telehealth, bundled services, and how having a concierge partner can act as a “travel agent” for your health, leading you to deals, and steering you away from bad providers. Reid and Heidi also discuss building a company to work remotely from the beginning and how to keep everyone focused on their goals, as well as being an “employer of choice” in the current talent war following the large ‘Great Resignation’ that has definitely become the hot topic over the last many months. We round it out by talking about their clever “Brokers In Cars Getting Coffee” media segment, modeled after the famous Seinfeld series; “Comedians In Cars Getting Coffee”.

So, are you ready for more? Go ahead and grab your favorite beverage and tap that play button, to tune in to this week’s edition of the #RockstarsRocking podcast.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices