In this episode of the Built by People podcast sponsored by Previ, host Dave D'Angelo engages with Rodrigo, an HR leader at Boston Globe Media. Rodrigo shares his career journey from working in various HR roles at DuPont and Axalta Coating Systems in Mexico to transitioning to the U.S. and ultimately joining the media industry. The discussion delves into strategies for effectively integrating a company's mission, vision, and values (MVVs) into its culture, emphasizing the importance of senior leaders demonstrating these values daily. Rodrigo highlights practical examples and methods such as consistent communication, leadership engagement, and involving employees in the process. He also underlines the significance of constantly revisiting and reinforcing MVVs through various platforms and the role of data in measuring alignment between company culture and stated values. Rodrigo concludes with actionable advice for leaders to foster an inclusive, value-driven workplace.