Roger Bielicke from Unleashed Insights discusses his background, the critical role of data in business decisions, and solutions for common challenges. He details transforming business models during the 2007 recession, market research, understanding customer behavior, and the importance of hiring the right people.

(0:00) Introducing Roger from Unleashed Insights

(0:22) Roger's background and founding Unleashed Insights

(0:43) The importance of data in business decisions

(1:18) Challenges businesses face and Roger's solutions

(2:03) Transforming business models during the 2007 recession

(3:33) Market research and identifying target audiences

(5:00) Understanding drive times and customer behavior

(7:45) The impact of averages and outliers

(7:58) Investing in and hiring the right people

(13:03) Connecting silos and aligning business processes