In this episode, Matt talks with Roger Dooley, author of FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage , and host of the Brainfluence podcast.

We're quick to recognize and point out when we receive a frustrating experiences from others. That frustrating experience is "friction." But do we ever stop to recognize if our own customers are experiencing friction? Roger Dooley helps us understand what friction is and how to remove it from our customers' experience. 

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

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