Rogue Business with Rochene H.

Case study time! How my client moved into a huge January signing 16x new clients (by the time Jan finished!).⁣

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Lead generation slow and sign ups stagnant, this ones for you. So many takeaways to implement straight away.⁣

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I CHAT:⁣

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*Alignment in your offer⁣

*Showing up to sell ⁣

*Content that actually hits ⁣

*Visibility in your objective⁣

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FOR MORE RIFF OFFS:⁣⁣⁣

1. Follow me over on Instagram @rochenehawley⁣⁣⁣

2. Snoop at my website⁣⁣

www.womeninstrength.com.au⁣⁣⁣

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BUSINESS AUDIT 4 weeks:⁣

https://women-in-strength.mykajabi.com/offers/rTsSJ2Si/checkout

This one big area blew up my business in the first few years, but it was super intentional…⁣

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This episode is an absolute field of golden nuggets if you’re struggling to gain some traction early on in your business.⁣

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I CHAT:⁣⁣

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*Falling deep in service mode⁣

*Keeping your eyes and ears on everything about your client⁣

*Stumbling into brand and following that thread⁣

*Unintentional brand development⁣

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FOR MORE RIFF OFFS:⁣⁣

1. Follow me over on Instagram @rochenehawley⁣⁣

2. Snoop at my website⁣

www.womeninstrength.com.au⁣⁣

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IT'S TME TO HIT YOUR FIRST 100K YEAR

You know you have an amazing service that delivers exceptional results. The content you create really speaks to your audience and you're seeing consistent leads come through. You feel like you have a grasp on your day to day runnings, but things just aren't translating into bank. Why?!

In this episode I break down key areas to double down on if you're yet to hit your first $100k year.

I CHAT:

*Treating your business like an actual business

*Consuming over creating content

*Branding is so overhyped early on

*Leveraging time and model options to avoid burnout

*Word of mouth is Queen

*Core systems to focus on without overdoing it

LOVED THIS EPISODE:

Please subscribe, review and share the shit out of the show to support the show, thank you!

FOR MORE RIFF OFFS:

1. Follow me over on Instagram @rochenehawley

2. Snoop around at my website www.womeninstrength.com.au

In this episode of Rogue Business, I’m breaking down why your problem might not be lead generation, but retention. Too many business owners think they need more leads when the real issue is keeping the clients they already have. I dive into the key metrics you should be tracking, the hotspots where clients drop off, and how to implement retention strategies that actually work. If you're stuck at the same revenue level or can't seem to keep clients past a few months, this episode is your wake-up call.⁣

Key Takeaways:⁣

Lead Gen vs. Retention: The issue might not be generating new leads, but holding on to your existing clients. Don't ignore retention while focusing only on lead generation.

Identify Hotspots: Track your clients' lifetime and see where they tend to drop off. Look for patterns, like a high attrition rate around six months, and act before they leave.

Retention Strategies: Focus on proactive client management—regular goal setting, check-ins, and keeping motivation high through personalized attention.

Quality Over Quantity: Retention isn’t about adding more workshops or events—it’s about having better, deeper conversations with your clients and showing them you truly care.

“There is no point pouring more leads into your business if they're just gonna fall out the fucking bottom in three months time.”

[00:00] Welcome to Rogue Business and today's focus on retention issues

[05:15] Why your real issue isn't lead generation

[12:30] How to identify attrition hotspots in your business

[18:20] Retention strategies that actually work

[27:45] Quality conversations vs. adding more stuff

[35:30] Roundup and final thoughts on retention

If this episode hit home, don’t just sit on your hands—start tracking your retention and making changes now.

Follow me on Instagram @rochenehawley for more real talk on business growth. And if you’re vibing with the show, drop a review on Apple Podcasts or Spotify.⁣

In this episode of Rogue Business, I'm getting real about breaking through that earning ceiling that's holding you back. If you're feeling stuck at “fully booked” but can't seem to level up, this one's for you. I'm tearing apart the bullshit around branding, content, messaging, and embodying your values—so you can stop playing small and start making serious moves in your business.⁣

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Key Takeaways:⁣

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Brand Identity: Your brand isn’t just about pretty colors and logos—it’s a vibe, an energy that your ideal clients can feel. Stop playing it safe; it's time to own what makes you different.⁣

Content Creation: Forget the trends and templates. Get hyper-specific with your content so it hits your audience right in the feels and speaks to their deepest pain points.⁣

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Maximise Your Messaging: Word of mouth is cool, but don’t just sit back and wait. You need to be out there actively selling and showing why you’re the go-to.⁣

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Embody Your Values: If you’re asking your clients to push themselves, you better be doing the same. Walk the damn talk, and your clients will follow.⁣

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“If you don’t want more money, more impact, and more soul-aligned humans, why the fuq are you in business?”⁣

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[00:00] Welcome to Rogue Business—let’s talk earning ceilings⁣

[02:02] Stop sitting on your hands—time to push through⁣

[06:40] Brand identity: more than just aesthetics⁣

[11:25] How to create content that actually converts⁣

[16:10] Maximise your messaging and drive sales⁣

[27:47] Embodying your values—lead by example⁣

[32:33] Recap—focus on these four key areas⁣

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If this episode lit a fire under you, don’t just sit there—do something about it. ⁣

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Follow me on Instagram @rochenehawley for more straight-up, no-BS business strategies. And if you’re vibing with the show, drop a review on Apple Podcasts or Spotify.⁣

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2017-2018 was a big year for me as gym owner. A big growth year on paper, there were some key areas that made this a reality.

This episode I get very frank about what I did AND didn’t know about these core areas.



I CHAT:
*Brand
*Quality of service
*Marketing

*Word of mouth

*Systems

*Team and personal development

*Repeat efforts


LOVED THIS EPISODE:
Please subscribe, review and share the shit out of the show to support the show, thank you!

FOR MORE RIFF OFFS:
1. Follow me over on Instagram @rochenehawley


2. Snoop around at my website www.womeninstrength.com.au

BIZ AUDIT: 1x spot open for a February start! Time to rip apart your business and rebuild it stronger. This ain't your average pat-on-the-back container and it’s not a band-aid fix. It’s a four-week deep dive into the guts of your business. If you know you need to take a hard look at where you're at, sort out what’s firing on all cylinders and what’s just firing blanks, dissecting what’s working and axing what’s not, then you’re in the right place. ⁣

https://women-in-strength.mykajabi.com/offers/gZ94XB7Z/checkout

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LET'S CHAT: [email protected]⁣

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STEPPING INTO DISCOMFORT IS NOT THE SAME AS STRETCHING TO YOUR OUTER LIMIT OF TOLERANCE ⁣

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I CHAT:⁣

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*Truly pushing to your level of tolerance ⁣

*Questioning if you can handle it⁣

*My own biggest fear I've been rubbing up with recently ⁣

*Recognition and respect for others but moving in truth for you⁣

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FOR MORE RIFF OFFS:⁣

1. Follow me over on Instagram @rochenehawley⁣

2. Snoop at my website

www.womeninstrength.com.au⁣

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Business is both messy and magical. There will be times when challenges come up and we think we can't handle it or move through it.

In this episode I talk about those times where it feels like we literally can't get out of it, what to do and how to move.

As move through business, it's about learning and evolving and often unlearning too.

In this episode I discuss key areas that have changed quite a lot for me through. By being on the ground in business and changing my thoughts about certain things as I've made my own experiences, there's some things you might not expect.

Hindsight, she's a beaut!

In this episode I dive into the key areas I would have changed in my first few years on business ownership.

This one is juicy!