After a brief delay Craig and Dave are back. This week talking about some of their recent experiences in paid acquisition. Dave has had some early success in the Shopify app store with paid acquisition of new trials. Craig and his team are continuing to evolve how they approach paid acquisition for Castos, and are ... Read more

Today, Dave and Craig go through a few updates: vacations, new developers, input from customers, TinySeed, and funding “paychecks” versus lump sums. We also talk about what it means to add value to your company and when you should let go. The focus topic for the day is all about cofounders and multiple-founder businesses. What ... Read more

With Dave off this week, Craig spends this episode talking about achievements in 2019 and “doing it better the second time around” with Benedikt Deicke, from Userlist, which is a lifecycle messaging and email for SaaS products.  We go over the various lessons we have learned from going through the process once before, then approaching ... Read more

Today on Rogue Startups, Dave and Craig are talking about a timely and time-alicious topic: looking back on 2019 and what they will do for 2020.  We talk about luck surface area; tactical vs strategic planning for 2020; increasing our goals and scope; learning from your mistakes/competitors; and praise for Asia Matos, TinySeed, and Obviously ... Read more

Today on Rogue Startups, we take a moment to thank everyone for the past 200 episodes, especially the listeners. We also go over a few things that we’ve learned over the past 200 episodes including: “What tactic are you finding to be uncommonly effective in the recent past?” and “What tactic have you used before ... Read more

In episode 199, we talk about our surprise Christmas plans for episode 200 (a Q&A from some great people in the start-up community, to be released on Christmas Day). Dave talks about how well things are going with Recapture and how the progress has been post-”Black Friday”. He also talks about paid/pricing program, forecasting for ... Read more

Today, I am talking with Asia Matos (the CEO and founder of Demand Maven) about marketing. This episode is not for the faint of heart; it’s mainly for people who already know a bit about marketing. If you’re new to marketing, there will still be a lot of great information for you today.  Asia and ... Read more

This week Dave and Craig talk through the challenges of maintaining a level head even in the face of some of the most challenging emotional times as a founder. The particularly difficult times for us include: Navigating times of slow or negative growth Competitors moving faster (or in an interesting direction) than we are Work/Life ... Read more

Today on Rogue Startups, Dave and Craig talk about when and why we should move horizontally in the podcasting world and in eCommerce. They talk about the pros and cons of moving horizontally and branching out, checkbox strategies, and when it can be a boat anchor instead of propelling you and your business forward. Dave ... Read more

In this episode Craig and Dave talk through the challenges of middle and bottom of funnel marketing attribution after a great suggestion from former guest on the show James Kennedy. If you’re not already using UTM parameters to track external links to your site in emails, guest posts, marketplace listings, etc. that’s the easiest and ... Read more