68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs.

Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success.

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Show notes: blog

Chapters:

(00:11) Importance of Publishing Pricing

(01:57) Pricing Strategies for Financial Advisors  

(02:26) Pricing Lessons from Car Rental Industry  

(03:57) You want customers, not buyers  

(04:45) Competitive pressures in wealth management

(05:12) The Emotional Component of Financial Advice  

(05:35) Exploring Alternative Pricing Models

(05:50) The Almanack of Naval Ravikant

(06:30) Your hourly rate (Naval): $1000/hour

(08:37) 649,900% ROI in 1 month: case study - AI pricing  

(10:20) Psychology of pricing high end services  

(11:27) Why I hired a financial advisor

(12:55) 2025 content marketing tips for advisors

(14:12) Social media / video is one-to-many broadcast

Related episodes:

Four Types of Leverage In Your Business

Buffalo Marketing

Don't Do Marketing

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