# Roku Stock Climbs on Amazon Partnership: Streaming Leader Poised for Growth Despite Insider Selling
Roku (NASDAQ: ROKU) shares reached $92 on July 31, 2025, gaining nearly 2% as investors digest the company's game-changing partnership with Amazon. The strategic alliance grants Amazon advertisers exclusive access to Roku's massive connected TV audience, potentially transforming the streaming advertising landscape by combining the largest authenticated streaming user base in the United States.
Despite recent insider selling from senior management, analysts remain optimistic about Roku's trajectory. Top firms including Bank of America, Wedbush, and Loop Capital have raised price targets to $100, reinforcing Roku's position as America's leading TV operating system. The average one-year target now sits at approximately $93.
Financial performance continues to improve with quarterly revenue up nearly 16% year-over-year and substantially narrowed net losses. Streaming sessions have increased 17% from the previous year, highlighting Roku's growing dominance as viewers increasingly prefer ad-supported streaming options.
While some technical analysts have downgraded Roku to a hold position citing price-volume divergence and insider selling patterns, the company's path to profitability appears strengthened by strategic partnerships and improved guidance, with full-year losses now projected at just $30 million—significantly better than previous forecasts.
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