“We have twelve scrum masters. Why is nothing working?” If you have ever asked some version of that question, this episode is for you.

Kate Megaw, Anu Smalley and Ryan Smith dig into the challenge they hear in almost every class they teach, a real lack of role clarity. Companies send a strong project manager to a two day course, hand them a new title, and then wonder why nothing changes. The honest answer is that nobody ever defined what the role is actually accountable for. This episode unpacks the difference between roles and accountabilities, why a scrum master is not optional, and how to define seats around outcomes instead of titles. Along the way Kate and Anu have a friendly fight over RACI, whether it hardens into swim lanes or serves as a living guiding light, and what responsible really means at a startup versus a large enterprise.

What we cover:

• “We have twelve scrum masters, why is nothing working?”
• Roles vs. accountabilities, and why the org chart lies
• The RACI debate: swim lanes vs. guiding light
• The kitchen sink job description with 45 impossible duties
• Start with outcomes, not titles, and revisit at every kickoff