In this episode, John & Mark explore the variety of roles and skills needed for professional services firms to develop new business today. Having strengths across both marketing and sales is essential for driving business growth. This conversation covers:

• Key marketing roles like digital marketing specialist, web developer, graphic designer, and marketing director
• Examination of sales roles like closers,  sales managers, and doer-sellers
• "Messy middle" roles like proposal managers and researchers that straddle marketing and sales
• Review of necessary sales skills like curiosity, process leadership, emotional intelligence
• Marketing skills like analytics, networking, emotional intelligence

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