Roll Model Business

Join us and dive into the world of Facebook - transform it from a time vampire to a robust tool you can use strategically to build your community and boost engagement.

This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).

AI Summary:

This episode expounds upon the transformative potential of social media, particularly Facebook, as a strategic asset for business owners, especially those within the martial arts domain. We delve into how one can transcend the notion of social media as a mere guilty pleasure and instead leverage it as a robust tool for business growth and community engagement. By cultivating relationships, enhancing brand visibility, and utilizing various functionalities such as business pages, groups, and events, we illustrate actionable strategies to maximize one’s online presence. Furthermore, we emphasize the importance of regular engagement, content scheduling, and the innovative use of features like live videos and reels to captivate and expand one’s audience. As we navigate this dynamic landscape, our discourse aims to equip listeners with the insights necessary to transform their social media practices into formidable business advantages.

This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).

In this episode, we dive into one of AJ's favorite marketing plans - the Marketer's Trio! Newsletters, emails, and random touches, oh my!

This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).

AI Summary:

The rule of seven posits that potential customers must encounter a business at least seven times before making a purchase decision. However, in our discussion, we examine the validity of this rule in contemporary marketing contexts, revealing that the actual number may be significantly higher, ranging from 20 to 70 exposures. This insight prompts us to introduce the concept of the Marketers Trio, a strategic framework designed to enhance customer engagement through consistent communication. We delve into the mechanics of this trio, comprising monthly printed newsletters, weekly emails, and random touches, all aimed at building meaningful relationships with clients. Through this episode, we aim to equip business owners, particularly those in the martial arts sector, with actionable insights to foster community and drive sales effectively.

In this brief podcast episode, meet AJ Clingerman and Jennifer Risser, the co-hosts for your new favorite podcast!

This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).

AI summary:

This podcast episode elucidates the paramount importance of community building within martial arts businesses, emphasizing that successful marketing transcends monetary gain and is fundamentally rooted in the cultivation of relationships. We, as co-hosts AJ Clingerman and Jennifer Risser, draw upon our extensive backgrounds in Brazilian Jiu Jitsu and business ownership to provide listeners with actionable insights that foster a sense of belonging among students and practitioners alike. Our discussions will demonstrate that a thriving community not only enhances the experience of current members but also serves as a powerful catalyst for growth and referrals. As we embark on this journey, we aspire to deliver concise episodes that inspire and equip listeners with the tools necessary for effective community engagement. We invite you to join us in exploring strategies that prioritize the well-being of your students while simultaneously achieving your business objectives.