In this episode of E-Coffee with Experts, host Ranmay sits down with Romana Kuts, Founder, Founder, Content & SEO of SaaStorm, an SEO and content agency for fast-growing SaaS startups.

Romana shares her journey from journalism to digital marketing, leading content at companies like Dealfront and Leadfeeder, and how frustration with cookie-cutter SEO agencies led her to start her own.

Romana breaks down what’s actually working in SEO in 2025. She explains why LLM traffic is becoming more important than organic clicks, how AI tools like ChatGPT and Gemini source content from Reddit and YouTube, and why most founders are still asking the wrong questions about SEO and AI.

From schema markup to FAQs to old-school SEO fundamentals, she shows how to stand out in a world shaped by large language models.

She also talks about why Reddit is becoming more spammy (and what to do about it), why video content is essential, and how SaaS brands should balance PPC for fast growth and SEO for long-term results.

If you're a founder or marketer scaling a SaaS brand, Romana’s insights are packed with practical advice and real-world clarity.

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In this episode, we discuss:

00:00 - 00:40: She built an SEO agency over coffee

00:40 - 01:32: From journalism to digital marketing career shift

01:32 - 02:15: Content marketing felt like a natural fit

02:15 - 03:00: Couldn’t find a good agency… so built one

03:00 - 03:45: Starting SaaStorm while still working full-time

03:45 - 04:20: First clients, early traction, and startup growth

04:20 - 05:00: Getting Series A & B SaaS clients

05:00 - 05:50: Why SaaS is the future of marketing

05:50 - 07:00: SEO vs PPC: What should founders invest in?

07:00 - 08:10: Founders’ biggest mistake with AI + SEO

08:10 - 09:05: How to get your content into ChatGPT

09:05 - 10:00: Why SEO still works in an AI-driven world

10:00 - 11:10: New metric: How to track LLM traffic

11:10 - 12:05: Tools to monitor Gemini, ChatGPT & more

12:05 - 13:00: Reddit SEO: Powerful but becoming spammy

13:00 - 14:00: Why YouTube videos show up in AI results

14:00 - 14:40: Turn blog posts into searchable YouTube content

14:40 - 15:30: Advice for new agency founders

15:30 - 16:20: Why client personalization matters more than packages

16:20 - 17:00: Building trust: Act like part of the client team

17:00 - 17:45: Romana’s Friday night: Netflix and pizza

17:45 - 18:15: Would she change anything about her career?

18:15 - 18:30: Final thoughts and takeaways from her journey

 Connect with Romana Kuts

 https://www.linkedin.com/in/romana-kuts/

 https://saastorm.io/services/b2b-saas-seo-agency/

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