In this episode we examine the three fundamental incentives that people may consider for relationships, finance, status, and sex. This categories are broken down into areas of benefit, control, influence, and initiatives. We also discuss that the finance and Status portion of the three are based mainly on our perception pertaining to value. The latter, sex is the only intrinsic sentiment that is very ambiguous including love, admiration, and other feelings. We also make parallels to the Primal nature of these three incentives.