It’s not uncommon to see clothing intended for another demographic and think, “why don’t they make that for me?” RomperJack did just that – rompers are already a common fashion choice for women, but RomperJack offers rompers made for men – and now they let male and female groups coordinate their outfits thanks to their new sister store, RomperJill.

In today’s episode, you’ll hear from RomperJack founder and CEO Justin Clark, as well as Adam from Route. Listen in to hear them discuss marketing Rompers through social media, apps, and technology that should be considered by business owners, and whether shipping thefts and losses changed during the pandemic.

 

Topics Discussed in Today’s Episode:

The catalyst for RomperJack

How long it took Justin to get samples pre- and post-COVID

RomperJack’s audience

Why the decision to start RomperJill

Marketing rompers from a social media perspective

The blend between organic content and paid marketing

Whether marketing for RomperJack is handled in-house

When Justin sees an influx of business

What platform Justin launched on first

What got RomperJack to start using Route

What Route saw last year during the pandemic

The breakdown of lost, stolen, and damaged packages that Route sees

Whether Route is seeing reductions or slowdowns in package thefts

How to think about the units you start with when you launch a new product

Whether Justin is getting more aggressive in the amount of inventory he’ll order

Apps that RomperJack considers must-haves

SMS uses in sales

Why Justin went with ShipBob

How many fulfillment centers RomperJack started with and what they have now

Where RomperJack ships to

Differences in shipping from the US to overseas

Shipping rules in Canada, Australia, and the EU