Are there still marketing campaigns still today as well crafted as the Pet Rock? A Man by the name of Gary Dahl came up with the idea of the Pet Rock while sitting in a bar listening to his friends complain about their pets. He crafted a 32 page manual for this pet rock as well the perfect pitch in why you need to buy one. He sold the Pet Rock on the idea that it solved all the problems with other pets. No need to feed,walk,groom, pick up after it, wouldn't tear anything up and no vet bills! What could you ask for out of a new pet? And so while he bought the rocks hi,slf for a penny, within 6 months he became a millionaire. Well played sir! Are you still buying Pet Rocks today?