ROOF WARS: Battling for the Soul of an Industry

In this episode of Roof Wars, Chad and David break down how to create a preventative maintenance program that sells itself. Instead of pushing a service, they show how to focus on solving real customer problems. Learn how to shift from pitching to partnering and why that change makes all the difference.

In this episode of Roof Wars, Chad Westbrook and David Bonney tackle the often-overlooked secret to customer loyalty—setting clear expectations. From botched timelines to misaligned assumptions, they share real-life stories and practical strategies that prove success is not just about fixing roofs but about managing beliefs. Learn how "white glove service" can turn your roofing company into a client's first call, not their fallback option.

In this episode of Roof Wars, Chad Westbrook and David Bonney dive into the art of cost-effective marketing for commercial roofers. Forget pricey ads and complicated SEO—this conversation is all about practical, low-cost strategies that get your brand seen and remembered. From turning your truck into a mobile billboard to handing out pens that double as marketing tools, the guys share real-world tactics that actually work.

On this episode of Roof Wars, Chad and David dive into the art of upselling maintenance services to existing clients. Discover how to turn routine service calls into revenue-generating opportunities, maximize client lifetime value, and stop leaking profits. If you want to grow your service division without constantly chasing new business, this episode is a must-listen!

Welcome to RoofWars Episode #2! In this episode, we share expert tips on hiring the right talent and training them to build a powerhouse service team. Tune in to discover the essential strategies for turning your roofing service division into a growth engine.

Today, we discuss the importance of recurring revenue through service contracts and strategies for selling them effectively to commercial clients!

Episode 9

Episode 8