Roofer Growth Hacks

By Chris HunterBusiness Entrepreneurship

Roofer Growth Hacks episodes

February 02, 2024Roofer Growth Hacks - Season 1 Episode 16 - 2024 Roofing Marketing Blueprint- Navigating a New Era for Roofers With Chris
This is how your roofing company can stand heads and shoulders above the competition! In this workshop, Chris will walk you through each step of the Digital Marketing Plan and cover topics such as marketing traction, marketing budget, lead generation, and more so that you can set up your roofing company for success this year. The workbook can be found at www.roofingsites.com/workbook.

Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:
[00:00 - 03:25] Intro
[03:26 - 07:38] Building Systems for Your Business
[07:39 - 18:15] About Marketing System
[18:16 - 30:25] Workbook- Marketing Traction Organizer
[30:26 - 34:53] Workbook- Lead Generation Target Planner
[34:54 - 40:46] Workbook- Marketing Budget Planner
[40:47 - 44:57] Workbook- Marketing Checklist
[44:58 - 54:58] Free Book & Questions
[54:59 - 55:18] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
56 min
January 26, 2024Roofer Growth Hacks - Season 1 Episode 15 - All In with Mike Michalowicz
How do you get your employees and team members all in? Mike Michalowicz joins us today to share all of his wisdom on bridging the gap between business owners and employees to create a cohesive team that is all in. To find more information about Mike and his formula of “All In” visit his website here!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate.
Timestamps:
[00:00 - 00:54] Intro
[00:55 - 06:34] About “All In” by Mike Michalowicz
[06:35 - 11:12] The Formula of “All In”
[11:13 - 21:53] Building Connection- Psychological Ownership
[21:54 - 24:43] Takeaways
[24:44 - 25:50] Outro

Resources:
Website: https://mikemichalowicz.com/
RoofingSites: https://www.roofingsites.com/

Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
26 min
January 19, 2024Roofer Growth Hacks - Season 1 Episode 14 - Your 2024 Digital Marketing Plan for Roofers
Become the choice roofing company by using this marketing plan! This interactive workshop will get your business on track for growth in 2024. Start the year of right with this detailed walkthrough on how to build the ultimate marketing machine for your business!
Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 02:19] Intro
[02:20 -11:03 ] Be THE Choice- 4R Roofing Marketing Machine
[11:04 - 22:13] Workbook: Marketing Traction
[22:14 - 37:10] Workbook- Marketing Budget
[37:11 - 38:19] Workbook- Ad Budget
[38:20 - 41:30] Digital Marketing Checklist
[41:31 - 44:00] Outro
Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
44 min
January 12, 2024Roofer Growth Hacks - Season 1 Episode 13 - It’s Not About You with Jonathan Cinelli
These are the five principles of leadership you need in your company! Jonathan Cinelli joins us today to impart his wisdom on all things leadership including how you can apply those principles to your roofing company!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
Jonathan Cinelli is a Project Management Professional (PMP) and an Associate Certified Coach (ACC) who has over 20 years’ industry knowledge in the construction field. Jonathan demonstrates a very specialized, forward-thinking approach to business, designed for sustainability, with emphasis on continued growth and adaptability.
Timestamps:
[00:00 - 00:41] Intro
[00:42 - 05:56] Jonathan’s Career Path
[05:57 - 07:13] Writing a Book
[07:14 - 14:27] Five Guiding Principles
[14:28 - 15:44] The Biggest Mistake Contractors Make
[15:45 - 18:00] Industry Trends You Should Take Advantage Of
[18:01 - 18:20] Ad
[18:21 - 20:32] Lightning Round
[20:33 - 22:35] Outro

Resources:
Website: https://jonathancinelli.com/
RoofingSites: https://www.roofingsites.com/

Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
23 min
January 05, 2024Roofer Growth Hacks - Season 1 Episode 12 - How to Drive More Repeat and Referral Business with Email Marketing with Chris Hunter
In today’s podcast, we will be discussing the importance of your roofing company utilizing an email database. We will go through four steps to creating your email database and discuss what information you should use in your email campaigns. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:
[00:00 - 03:07] Intro/ About Chris
[03:08 - 07:33] Why You Need an Email Database
[07:34 - 17:00] The Steps to Growing Your Email Database
[17:01 - 17:48] Outro
Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
18 min
December 29, 2023Roofer Growth Hacks - Season 1 Episode 11 - Recruiting - Who They Are is More Important Than What They Know with Paul Sanneman
This is how you should be recruiting talent for your roofing company! Paul Sanneman, CEO of Contractor Staffing Source, joins the show to talk about all things recruitment. Paul shares his thoughts on AI, recruitment myths, best recruiting protocols, and more! Please check out Paul and his team over at Contractor Staffing Source!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.
Timestamps:
[00:00 - 00:44] Intro
[00:45 - 04:32] Paul’s 50+ Years of Contracting Experience
[04:33 - 06:12] Getting On Board w/ AI
[06:13 - 14:20] Dispelling Myths
[14:21 - 21:22] Best Recruiting Protocols
[21:23 - 23:10] Paul’s Advice to Listeners
[23:11 - 23:27] Ad Break
[23:28 - 26:30] Lightning Round
[26:31 - 28:35] Outro
Resources:
Website: https://contractorstaffingsource.com/
RoofingSites: https://www.roofingsites.com/

Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
29 min
October 24, 2023Roofer Growth Hacks - Season 1 Episode 10 - How to Dominate Google for Your Roofing Company with Chris Hunter
Become the FIRST Roofing Company that comes to mind in your market with these Google dominating steps! Today’s workshop analyzes the top four methods to rank your business at the top on Google. Chris deconstructs Google Maps and Google Ads and explains why you need a strategy instead of the "one-trick" tactics. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:29] Intro
[01:30 - 03:53] Building, Designing, Ranking Websites
[03:54 - 12:10] The Problems in the Roofing Industry & The Solution
[12:11 - 14:04] Why Google?/ Real Client Results
[14:05 -18:00] Dominate Google- Local Service Ads, Google Ads, Google Maps, Organic
[18:01 - 23:23] LSAs: Getting Listed, Budget, Service Area, Work The System
[23:24 - 27:17] Google Ads: Service Area, Phrase Match, Mobile, Daily Adjustments
[27:18 - 37:10] Google Maps: Reputation, Proximity Based, Reviews, EEAT
[37:11 - 39:09] Where to Start
[39:10 - 40:00] Outro
Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
40 min
October 10, 2023Roofer Growth Hacks - Season 1 Episode 9 - How to Build the Ultimate Marketing Machine with Chris Hunter
How do you stand out as THE choice rather than A choice? Listen to this episode for a deep dive of the best marketing strategies that will put your business as the top Google result! Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:
[00:00 - 03:52] Intro/ Experience w/ SEO
[03:53 - 06:54] Stand Out w/ Marketing Machines
[06:55 - 10:40] The 4R Marketing Machine
[10:41 - 33:32] Deep Dive: 4R Marketing
[33:33 - 34:28] Outro
Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
35 min
September 26, 2023Roofer Growth Hacks - Season 1 Episode 8 - How to Preposition Roofing Buyers for Sales by Using Lead Nurturing with Chris Hunter
Turn cold leads HOT with these easy steps! Today’s workshop will focus on the lead nurturing campaigns that give results including examples of how you can utilize them in your own business. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 02:19] Intro & Credentials
[02:20 - 07:44] How to Turn Every Cold Lead Into A Sale
[07:45 - 23:04] Set Up Lead Nurturing w/ Examples
[23:05 - 26:35] Best Practices
[26:36 - 27:37] Steps to Take Now
[27:38 - 29:50] Get The Ultimate Guide & Outro
Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
30 min
September 12, 2023Roofer Growth Hacks - Season 1 Episode 7 - The POWER of Retargeting for Roofing Contractors with Chris Hunter
EASY and EFFECTIVE website marketing! This is the workshop ALL Roofing Contractors need to increase your website conversion rates and dominate your marketing! We will walk you through how to set up retargeting ads on major platforms, how you can fix your website conversion rate, the best practices in the industry, and what actions you should be taking TODAY.
About
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:23] Intro
[00:24 - 02:06] Common Marketing Problems
[02:07 - 05:31] Today’s Focal Points/ Who Is Chris?
[05:32 - 08:29] Fix Website Conversions
[08:30 - 11:22] Assessing Roofing Websites
[11:23 - 22:31] How To Set Up Retargeting Ads
[22:32 - 30:01] Best Practices
[30:02 - 31:24] Actions To Take NOW
[31:25 - 34:11] Four Pillar Marketing System
[34:12 - 36:46] Get Your Own Ultimate Guide/ Outro

Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
37 min

About Roofer Growth Hacks

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Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of

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Roofer Growth Hacks

Roofer Growth Hacks episodes

About Roofer Growth Hacks