Roofer Growth Hacks

By Chris HunterBusiness Entrepreneurship

Roofer Growth Hacks episodes

August 30, 2024Roofer Growth Hacks - Season 1 Episode 46 - Roofers Are Not Firefighters with Vicki Suiter
You’re in the service industry, you didn’t sign up to be a firefighter! Today, we are joined by the CEO and President of Suiter Business Builders, Vicki Suiter! Vicki is a veteran in the service industry and has helped many small business owners for over 30 years! Vicki shares mechanisms for Roofers to implement with their teams to grow faster and get owners out of the day-to-day operations. If listeners want to dive deeper, Vicki is also the author of The Profit Bleed, which teaches contractors about margins to save their businesses!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:
Suiter Business Builders are dedicated to giving you and your team the insight, understanding, and tools to manage your business with clarity and confidence so that you can design and build your business to suit your particular specs.

Timestamps:
[00:00 - 02:52] Intro/Vicki Suiter & Suiter Business Builders
[02:53 - 04:48] Building Leaders
[04:49 - 10:00] The Choice Roofers Have to Make
[10:01 - 14:37] How Vicki helped scale a company (story)
[14:38 - 19:11] How to Coach People Out of Micro-Management
[19:12 - 23:09] Common Mistakes Roofers Should Avoid
[23:10 - 25:58] Industry Trends
[25:59 - 26:15] RoofingSite.com Ad (special offer)
[26:16 - 31:33] Lightening Round
[31:34 - 33:35] Takeaways
[33:36 - 34:37] Outro/Contact
Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
32 min
August 23, 2024Roofer Growth Hacks - Season 1 Episode 45 - Local Service Ads Mastery for Roofers with Chris
Are you paying for Google Ads and seeing no results? In today’s workshop, Chris shares one of Google’s latest tools around Local Service Ads! If you’ve been dumping money into Google Ad campaigns, Chris shares a performance-based tool to make every dollar count towards marketing your roofing company! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook!
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:
[00:00 - 02:49] Intro/Local Service Ads Mastery
[02:50 - 03:45] 4R Marketing System
[03:46 - 05:39] Highest Buyer Intent (Google)
[05:40 - 09:02] Google Ad Examples (Map Pack & Local Service Ads)
[09:03 - 15:16] Reality about Google Ads / Why You Need LSA’s
[15:17 - 20:37] LSA’s; Setup & Verification
[20:36 - 24:14] LSA’s; Profile, Budget, and Job Types
[24:15 - 27:53] LSA’s; Photo and Settings
[27:54 - 30:20] LSA’s; Service Area and Business Hours
[30:21 - 36:04] LSA’s; Daily Management
[36:05 - 46:58] Tips & Tricks
[46:59 - 48:55] Outro & Free Resources

Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
49 min
August 16, 2024Roofer Growth Hacks - Season 1 Episode 44 - Getting Your Marketing RIGHT with Russ Stephens
Are you looking to retire in the next 5 years? Even if you just started you want to start off RIGHT! We are joined by Co-Founder of the Association of Professional Builders, Russ Stephens, to discuss where roofers can improve their business with systems and where they should be doubling-down to make higher profit margins. Russ and his team have helped many builders, roofers, and contractors systemize their businesses and he also shares some insights of how contractors operate in other countries!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About APB (Association of Professional Builders):
APB’s mission is to increase the number of Professional Builders in the industry and improve the experience for both builders and consumers in the process.
The Association of Professional Builders was founded in 2014 by Russ Stephens and Sky Kolade to help established custom home builders generate more leads, more sales, and increase their margins while improving the building experience for their clients.
Today, we empower builders across nations with essential systems, templates, and training, catalyzing positive change within the industry.
Timestamps:
[00:00 - 03:09] Intro with Russ Stephens
[03:10 - 06:22] What Roofers Should Be Doing
[06:23 - 09:28] What APB Provides to Builders / Ideal Client
[09:29 - 10:50] Advice for Roofers Starting Out
[10:51 - 16:08] Common Mistakes Business Owners Make / Trends
[16:09 - 18:27] Difference in the US and Other Countries (Safety)
[18:28 - 18:43] RoofingSite.com Ad (special offer)
[18:44 - 21:29] Lighting Round
[21:30 - 23:19] Takeaways
[23:20 - 24:16] Outro/Contact

Resources:
Website: https://www.associationofprofessionalbuilders.com/about
https://www.linkedin.com/in/russstephens/?originalSubdomain=au

RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
25 min
August 09, 2024Roofer Growth Hacks - Season 1 Episode 43 - Train AI on Your Company! V.2
Have you ever created an executive assistant in minutes? In today’s workshop, Chris shows off his framework to help roofers train AI to help their company! Chris uses ChatGPT and Claude with extensive prompts and shows how you can do the same! If you haven’t embraced AI yet this is a perfect episode for you to start implementing these tools in your company TODAY! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook!
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:
[00:00 - 02:34] Intro/Train AI for Your Roofing Company
[02:35 - 07:35] How AI will Help Your Business & 4R Marketing System
[07:36 - 11:07] What to Train AI On
[11:08 - 13:17] Perfect Prompt Framework
[13:18 - 19:20] Prompts in ChatGPT & Custom GPT’s
[19:21 - 22:34] OpenAI API (Your Assistant)
[22:35 - 24:10] Prompts in Claude
[24:11 - 31:23] Tips when using Claude & ChatGPT
[31:24 - 35:03] Tips on creating a Custom GPT
[35:04 - 36:22] Tips when using Claude API
[36:23 - 37:39] Steps to Train AI on Your Company & Recap
[37:40 - 40:56] Outro & Free Resources
Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
41 min
August 02, 2024Roofer Growth Hacks - Season 1 Episode 42 : Be Ready to Sell Your Business TODAY with Claudio Vilas
Are you looking to sell your business in the next 5 years? Whether you want to sell in the future or not, you need to be ready to sell TODAY. We are joined by Roofing Business Broker, Claudio Vilas, to discuss all of the guardrails that our roofers should have in their business so they are ready to sell. Claudio breaks down how business owners can start implementing habits and the details business owners should take to get everything above board when life inevitably happens.
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About Claudio:
Claudio has over 25 years of experience as both an international executive for Fortune 500 companies, and as an entrepreneur. He was formerly a Marketing Director for Latin America, overseeing sales of over $300 million, and a Domestic Channel Marketing Director, overseeing sales of over 1 Billion. More recently, as a business owner, he owned several different businesses in South Florida. Claudio is a passionate entrepreneur and enjoys helping his clients achieve their fullest potential, assisting them in either buying or selling their businesses.

Timestamps:
[00:00 - 02:42] Intro with Claudio Vilas
[02:43 - 06:10] What Roofers Should Be Doing
[06:11 - 09:13] Pitfalls for Roofers
[09:14 - 13:26] The Focus / Ready to Sell
[13:27 - 15:54] EOS / Profit First
[15:55 - 22:28] Biggest Mistakes Business Owners Make / Trends
[22:29 - 22:46] RoofingSite.com Ad (special offer)
[22:47 - 27:37] Lighting Round
[27:38 - 29:14] Takeaways
[29:15 - 30:19] Outro/Contact

Resources:
Website: https://www.cvbusinessbroker.com/aboutme
https://www.linkedin.com/in/claudiovilas-business-broker/

RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
31 min
July 26, 2024Roofer Growth Hacks - Season 1 Episode 41 - Train AI on Your Company with Chris
Did you know you can train AI on your own company? In today’s workshop, Chris dives deep into how you can train AI with content that you already have for your company. Chris uses ChatGPT and Claude with very extensive prompts and shows how you can do the same! If you’ve been looking for a personal assistant, today you’ll learn how to create your assistant to help your roofing business! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook. !
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:
[00:00 - 02:27] Intro/Train AI for Your Roofing Company
[02:28 - 07:25] How AI will Help Your Business & 4R Marketing System
[07:26 - 10:42] What to Train AI On
[10:43 - 12:52] Perfect Prompt Framework
[12:53 - 23:33] Using Prompts in ChatGPT & API’s
[23:34 - 28:50] Using Prompts in Claude
[28:51 - 36:00] Tips when using Claude & ChatGPT (Custom GPT’s)
[36:01 - 37:22] Back to Claude (API)
[37:23 - 38:38] Steps to Train AI on Your Company & Recap
[38:39 - 41:28] Outro & Free Resources
Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
42 min
July 19, 2024Roofer Growth Hacks - Season 1 Episode 40 - Negotiate Better: 3 Must Know Tips with Moshe Cohen
Getting your foot in the door is hard enough, but can you close the deal? Professional mediator and author, Moshe Cohen shares his framework for roofers to build long-lasting connections in any market in high-stakes situations. This episode isn’t just filled with techniques you can try, Chris and Moshe dive into the how of making negotiation second nature and natural for any professional. You can also check out Moshe’s book: Collywobbles: How to Negotiate When Negotiating Makes You Nervous.
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About Moshe:
For over two decades, Moshe Cohen has been helping people unlock their potential to negotiate more effectively, communicate more skillfully, lead more purposefully, and manage conflict more artfully. His book, *Collywobbles: How to Negotiate When Negotiating Makes You Nervous*, combines negotiation with emotional intelligence to help readers overcome emotional barriers, apply their skills, and become more effective negotiators.
Moshe Cohen has been helping people improve their skills since 1995 when he founded The Negotiating Table and has been teaching at Boston University's Questrom School of Business since 2000. He has worked with thousands of students as well as companies and organizations all over the world. As a mediator, he has worked to resolve hundreds of matters and has also coached executives, managers, and individuals on negotiating more effectively.

Timestamps:
[00:00 - 05:05] Intro with Moshe Cohen
[05:06 - 09:37] 3 Techniques to Negotiate as a Roofer
[09:38 - 15:01] 3 Ways to Slow Down in Negotiation
[15:02 - 17:39] Roofers/Contractors Starting Out
[17:40 - 21:05] Common Mistakes Roofers Make
[21:06 - 22:11] Craziest Mediation Moshe Has Done
[22:12 - 22:37] RoofingSite.com Ad (special offer)
[22:38 - 25:48] Lighting Round
[25:49 - 27:57] Takeaways
[27:58 - 29:05] Outro/Contact

Resources:
Website: https://www.linkedin.com/in/grothryan/
https://www.salestransformationgroup.com/about-us/

RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
30 min
July 12, 2024Roofer Growth Hacks - Season 1 Episode 39 - Skyrocket Your Topical Authority with AI-Driven Scripts with Chris
Creating content is the easiest way to become an authority in your area, how do make it easier for roofers? In today’s workshop Chris unveils his strategy by leveraging AI tools to research and create video content for your roofing company. Can’t think of topics to cover? Wondering what people are searching for? No more excuses, Chris us exactly how to research, organize, and create scripts for you to start utilizing! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook. !
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:
[00:00 - 03:15] Intro/Defining Topical Authority
[03:16 - 06:04] Using Gemini to Research People’s Questions
[06:05 - 08:13] Using Perplexity.ai
[08:14 - 13:00] Using ChatGPT
[13:01 - 15:30] Chris’ Custom Roofer Video Script Assistant
[15:31 - 17:21] Outro & Free Resources
Resources:
RoofingSites: https://www.roofingsites.com/

Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
18 min
July 05, 2024Roofer Growth Hacks - Season 1 Episode 38 - Giving Roofers a Vacation with Sales with Ryan Groth
Are you ready to go on a vacation that is actually worry-free? Ryan Groth, Founder of Sales Transformation Group lays down how roofers get to the next level in their business. Owners are usually trapped and tied to the sales process for the lifetime of their business; this isn’t ideal for anyone’s retirement plan or for the company to survive. Ryan shares his framework for roofers to go far beyond a few million in sales per year.
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
“To Help Business Owners Focus on Growth allowing them to Create Safety for others.”
After experiencing first-hand the worries and issues that the construction and building materials industries face with sales, we knew we had to make a difference.
When you look at the statistics, you’ll see that sales proficiency is a major weakness in our industry, which leads to all types of problems for both the business owner and the employees.
Problems like inconsistent, unpredictable revenue. Problems like razor-thin margins that don’t give the business room to grow or breathe. Problems like not knowing whether or not you’ll land your next job because your sales process isn’t consistent.
We get it, and we’re here to help.
Timestamps:
[00:00 - 04:38] Intro with Ryan Groth
[04:39 - 08:06] What Sales Transformation Group Does
[08:07 - 13:30] Helping Roofers Level Up (Road to Millions)
[13:31 - 18:00] Roofers/Contractors Starting Out
[18:01 - 23:08] How You Can Grow Past Leads (Referrals)
[23:09 - 23:33] RoofingSite.com Ad
[23:34 - 27:51] Lighting Round
[27:52 - 30:00] Takeaways
[30:01 - 31:00] Outro/Contact

Resources:
Website: https://www.linkedin.com/in/grothryan/
https://www.salestransformationgroup.com/about-us/

RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
31 min
June 28, 2024Roofer Growth Hacks - Season 1 Episode 37 - Hiring Rock Star Employees with Ryan Englin
How you can hire rock stars for your empire! Ryan Englin, CEO of Core Matters and Author of “Hire Better People Faster”, and “How to Hire the Ones You Won’t Want to Fire,” shares his passion and methods for employee recruitment and retention. Ryan takes out the guesswork around hiring in today’s workshop and paints the picture that many roofers haven’t seen.
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
The Core Fit Hiring System is a repeatable, in-house recruiting process for attracting and retaining all employees you need to grow your service business and free up your time.

Timestamps:
[00:00 - 05:27] Intro with Ryan Englin (Corporate to Agency)
[05:28 - 07:01] What Core Matters Does
[07:02 - 10:52] Mindset Shift (Employee Experience)
[10:53 - 21:27] 3 Types of Recruiting
[21:28 - 29:28] Using The Right Bait (Higher Pay)
[29:29 - 36:10] Reality of Labor Market (Shortage & Training)
[36:11 - 42:00] Find the Core of Your Company
[42:01 - 45:36] Recap / Hardest Part of Business / Free Resources
[45:37 - 51:55] Audience Takeaways & Q&A
[51:56 - 53:27] Outro/Contact

Resources:
Website: https://www.linkedin.com/in/ryanenglin/
      https://corematters.com/

RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
54 min

About Roofer Growth Hacks

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Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of

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