In this Roofing Road Trips® episode, Karen Edwards and James White of CertainTeed dive into what stronger roofing really looks like. As contractors nationwide face growing pressure to offer more resilient solutions, CertainTeed’s collaboration with the FORTIFIED™ Roof program is giving roofers a competitive edge. From new products to full-system integration that meets tough IBHS standards, this conversation explores how roofing pros can offer homeowners next-level protection, without overcomplicating the job. Listen in to learn how to meet rising expectations, unlock incentives, and lead the charge toward a more storm-resilient future.

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RoofersCoffeeShop® is bringing you an inside look at the International Roofing Expo (IRE) 2026! Join host Heidi J. Ellsworth as she sits down with industry leaders Alison LaValley with The Roofing Alliance; Julissa Chavez and Keenan Perry with SRS Distribution and Brandi McElhaney with Informa to discuss what attendees can expect at the roofing industry’s biggest event. From networking opportunities and education sessions to the latest innovations on the expo floor, this Coffee Conversations will give you the tools and plans you need to make the most of IRE 2026. 

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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Mikell Bollinger, vice president of community engagement for SRS Raise the Roof Foundation, to discuss the nonprofit 9/11 Day and their annual day of service. Mikell shares about the powerful partnership between SRS and 9/11 Day of Service and Remembrance and how they’re helping transform the anniversary of September 11 into the nation’s largest day of service. The conversation explores how the company got involved, how its participation has grown over the years and what it means to employees and communities across the country. From honoring the lives lost on 9/11 to strengthening company culture, this episode sheds light on the impact of giving back.

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In September’s Roofer of the Month podcast, Alex Tolle sits down with Scott Edwards of Mammoth Roofing and Solar to discuss how this Texas-based company is on a mission to guide and protect their neighbors by humanizing the restoration experience. For Mammoth Roofing, roofing is more than just shingles and structure, it’s about solving problems, building trust and helping people when they need it most.

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In this RLW, Frank Palmer and Emma Nealy from Elevate break down the latest product launches built with the field in mind. With strong industry innovation, Elevate delivers with the new MAX PVC membrane, which provides industry-leading toughness against punctures and tears, the revolutionary TWIN JET Y adhesive that boosts efficiency with faster installs and cold-weather performance and the power of V-FORCE FR as it eliminates the need for primer while meeting fire-rating standards. Frank and Emma will also discuss the expanded metal edge systems designed for stronger perimeter protection and smoother finishes. Whether you're battling labor shortages, weather delays or tight deadlines, these new solutions are built to keep your crews moving and your projects on track. 

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In this special Roofing Road Trips® episode, Heidi J. Ellsworth hits the road to visit the Attic Breeze manufacturing facility for an inside look at what sets their solar attic fans apart. Filmed on-site, this episode dives into daily production, hands-on quality control and what it takes to build high-performance fans that meet tough standards like TDI/Windstorm and FBC (HVHZ) compliance. Heidi talks with the hardworking team behind the scenes — including voices from the line, workers shaping each product with care and sales representatives from the field. From coating to color matching, solar panel specs to standout efficiency metrics, this episode showcases the craftsmanship, innovation and heart that powers Attic Breeze. 

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In this Roofing Road Trips® episode, Karen Edwards sits down with Christopher Kane from Adams and Reese to discuss the best ways to get ready for storms. Hurricane season isn’t just a weather concern, it’s a business risk. In this episode, Christopher will explore how roofing contractors and companies can prepare their crews, jobsites and operations for severe weather. From legal changes to disaster relief updates, they’ll cover what every roofing professional needs to know to stay ahead of the storm.

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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Mandy McIntyre of Level Up Consultants to discuss National Suicide Prevention Month. With mental health challenges on the rise, especially among tradespeople, the job site has become a critical frontline for early intervention. In this episode, Mandy highlights Construction Suicide Prevention Week and shares what active suicide prevention really looks like on a roofing job site – from toolbox talks and peer check-ins to mental health training programs. This episode is a must-listen for anyone looking to protect their crew beyond just physical hazards. Tune in for practical steps, real stories and the resources every roofing company should have on hand all year long.

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This month's question: How can project stakeholders collaborate effectively with all parties including manufacturing, distribution and other trades to reduce miscommunication and ensure seamless project execution? 

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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Rachel Narveson, founder and CEO of Proficient Construction, and winner of QXO’s 2025 North American Female Roofing Professional of the Year award. With a reputation for integrity, mentorship and community impact, she shares what this honor means to her, how she’s lifting others up, and why causes like Renew Hope continue to drive her work on and off the roof. Rachel opens up about building one of Minnesota’s top-performing roofing companies and how she uses her platform to promote social change. Tune in for powerful advice for the next generation of roofing professionals and how rising professionals can carve their own path to recognition.

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