RSRA has officially joined the TAMKO family.
I know that might raise some questions.
To answer them before you have to ask, and to show you what this means for you moving forward.
It started in 2021 when I had a wild dream…
I wanted to find a partner who would offer sales training, resources, and community collaboration to their contractors.
And they needed to help provide even more value and resources to contractors than I could do on my own.
I didn’t know who it would be, or how it would happen.
But one thing I knew for sure - if I was going to stake my own name behind them, we had to be value-aligned.
And access to the resources needed to continue to be by application-only so we could maintain the standard.
In 2025 I shared the idea with Members to reach out to their manufacturer or distributor to see if they’d support, sponsor, or reimburse RSRA Membership dues.
And it worked! Some Members shared success.
So it led me to creating a new Sponsorship Offering that would allow a manufacturer or distributor to cover RSRA Membership for their contractors.
The day I put the new offer together I picked up the phone and called my good friend Jon Abernathy.
Jon Abernathy joined the TAMKO team about 2 years ago after building and selling a very successful roofing company. He was previously what I would consider a ‘loyalist’ to a different manufacturer.
But after he saw the shift in TAMKO’s product development (Titan XT® shingles specifically), leadership, culture, and desire to create a wildly valuable contractor program, he literally sold his company to join the team because he was so passionate about creating positive transformation in the roofing industry.
Since he joined TAMKO, Jon had been calling on me to get involved, but I initially refused.
So when I called him, I figured this would be a good way to find out who was leading the TAMKO team and what they were actually about. It would give me a ‘behind the scenes’ peek.
Jon was ecstatic and set up a meeting right away.
Then, this happened…
In December 2025, I had a conversation with their leadership team pitching them the idea of this new sponsorship option they could offer RSRA to top tier The TAMKO Edge® contractors.
Seemingly without hesitation they said yes. So we moved forward together with this sponsorship package (and you may have seen the announcement in December 2025).
I walked away from that meeting with a feeling I’d never had before. Like I had found my people.
TAMKO was building something special, and how we do business was wholly aligned.
They did not allow bad actors in their program, emphasizing members that are a good fit. So did I.
They wanted to be the best and not the biggest. So did I.
They wanted to find ways to provide even more value and resources to help contractors grow. So did I.
I knew they were going to be my new partner, even if they didn’t know it yet.
A couple weeks later I booked a flight to their corporate headquarters to meet with the leadership team so I could share my vision of how we could create the training & growth community the roofing industry has been needing.
What unfolded was a series of strategic conversations about how we could bring this vision to life.
Today I’m proud to announce the official acquisition of RSRA by TAMKO. We are joining forces, I’m joining the TAMKO team, and we are relaunching what was known as The Roofing & Solar Reform Alliance into something even more special…
The Roofing STRONG Alliance by TAMKO™
Because your company is only as STRONG as you are.
And that’s what we will continue to do differently - focus on developing STRONG people.
I’m grateful for our RSRA team, the entire TAMKO team, our Mentors John Senac, Dashaun Bryant, Kody Landals, Jim Ahlin, and two new Mentors Jon Abernathy and Jon Broce, because we are all aligned on how we can continue to serve at an even higher level.
But most importantly, I’m grateful for you and the amazingly generous and supportive contractors in our community who share and support each other inside what is now known as RSA.
So, what can you expect from me moving forward?
I’ll be continuing to lead the community! My new role at TAMKO is putting me in a position to take value creation to the next level. Making these resources free for The TAMKO Edge® contractors is a dream come true, and I’m equally as excited about being in a position to do even more and go even bigger because of the additional resources and support of a team who is equally as passionate as me.
I couldn’t be more excited about our future together!
What This Means for You
- All existing memberships continue until December 31, 2027 no matter whose shingles you sell. Same community. Same standards. Starting January 1, 2028, membership will be exclusively available to The TAMKO Edge® contractors.
- Even more value is coming. Merging TAMKO's resources with the team behind RSRA, the training, content, and community you rely on will only grow.
- RSA Membership is now FREE for The TAMKO Edge® contractors. The dream I had in 2021 came true!
You Might Be Thinking…
I recognize that the response to this news may come with mixed emotions from excitement to frustration, and I’d like to address the ‘elephant in the room’ head on.
“But I don’t want to join TAMKO”
I’ve developed deep friendships and relationships with many Members over the years, and I recognize that some folks may be upset by my decision to choose an exclusive partner. My love and care for you and your success remain as strong now as ever before.
This was not a decision I made lightly. I hired expert advisors, consulted with my team, and most importantly, did lots of soul searching to create this outcome.
RSRA had been approached by multiple interested parties, many of which I had spent hours meeting with as we vetted each other. I chose to pursue TAMKO as my partner because I felt spiritually called to, even though they weren’t aware that other companies were interested.
In my new role, I’ll continue to lead RSA as well as help shape the future growth of TAMKO as Director of Market Development and Channel Strategy.
My hope is that you at least consider a conversation with TAMKO so you can be your own judge of who they are today, and know that I respect your decision either way.
“RSRA used to be agnostic.”
Choosing a single manufacturer may seem like I’ve ‘gone back’ on my desire to stay agnostic, and I’m excited about it because we can now provide even more specific training and resources that are ‘plug and play.’ Plus, we will all be able to ‘speak the same language’ and be on the same team.
“Will the community still be vetted?”
Yes! The caliber of contractor and community standards will continue to be upheld.
“You sold out.”
I expect a few people may think that, and that...
