When things aren’t working in your business…
You don’t need a tweak.
You need a HARD RESET.

In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into business breakthroughs.

✅ From building a values-driven company…
✅ To creating a culture of real teamwork (no more lone-wolf reps)…
✅ And treating every homeowner like they’re part of the project (literally blessing the roof on install day)...

Martin shares the behind-the-scenes of Reset Roofing — where former bartenders, missionaries, teachers, and even his wife (with no roofing experience) are helping him scale a company built on empathy, clarity, and customer obsession.

If you’re feeling burnout, culture issues, or like your roofing company is just off...
This episode is the RESET you need.

🎯 Real talk on:
- W2 vs. 1099 struggles
- Insurance audits and “dumb taxes”
- Balancing marriage & business (with therapy tools that WORK)
- Building an unshakable team culture
- And what to do when your business (or life) is at a breaking point

🚨 THIS IS A MUST-WATCH for any owner, leader, or sales rep who’s ready to reset, rebuild, and reignite their roofing company.

Links: 
https://linktr.ee/Resetroofing
https://www.instagram.com/reset.roofing/?hl=en
tiktok.com/@resetroofing
youtube.com/@resetroofing
https://www.facebook.com/resetroofing/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-274

Listen to the episode on Spotify & Apple Podcasts (274) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Most roofers hire the wrong people.
They’re too quick to say “yes.”
And too slow to fire.

That’s what David Dees did at first. And it cost him MILLIONS.
But then… he fixed it.

In this episode, David shares how he went from supply rep at Beacon…

To building a roofing company that wins new construction, service work, and multifamily jobs — in under 4 years.

You’ll see:
✅ Why your hires can sink your company (fast)
✅ How to build a team that actually lasts
✅ What to do if you’ve hired the wrong person
✅ And why some builders FIRED him… and then came back later

This is a must-watch for anyone trying to build a real roofing company. Not just sell jobs.

It’s all about people, systems, and culture.
David shows how to hire right, fire fast, and build a team you’re proud of.

Links: 
https://forceroofingsystems.com/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-273

Listen to the episode on Spotify & Apple Podcasts (273) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

What happens when a 22-year-old moves to a new city with no contacts, no office, and no safety net… and ends up dominating the most expensive neighborhoods in town within months?

Meet Jordan White, Co-Founder of SeekOne Roofing , who built one of the fastest-growing roofing companies in the country, serving elite markets like Franklin & Brentwood, TN.

Inside this episode:
- How Jordan broke into luxury markets with zero local connections
- The “before & after” systems that keep customers talking long after the build
- Building a faith-forward culture without losing speed or standards
- Scaling fast while keeping your team tight, motivated, and high-performing

If you want to learn how to scale fast and keep your customers and crew raving about you, this episode is your blueprint.

Links: 
https://seekoneroof.com
https://www.instagram.com/seekoneroof/
https://www.facebook.com/SeekOneRoofing
https://www.linkedin.com/company/seekone-roofing-company/
https://www.youtube.com/@seekoneconstruction6086

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-272

Listen to the episode on Spotify & Apple Podcasts (272) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

0:00 – From Couch Surfing to Roofing Success Story
1:35 – Starting SeekOne Roofing at 22 Years Old
4:25 – Lessons from a $100M Roofing Company
6:15 – Customer Communication Systems That Win Jobs
9:20 – Automations & Text Messaging for Roofing Clients
13:25 – Post-Build Loyalty Strategies for Repeat Business
19:45 – Building a Strong Roofing Company Culture
23:30 – Tracking Roofing KPIs to Scale Fast
33:10 – Breaking Into Luxury Roofing Markets
51:35 – Expanding Into New Roofing Markets the Right Way

Fired up. Broke. Single mom in 2020.

That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again.

With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi-million-dollar operation—by mastering systems, automations, and leadership.

In this episode, Taylor shares the raw truth of her journey:
- Growing from “iron-fist” boss to a compassionate, high-performing leader
- How to spot and attract “A players” for your team
- Scaling to $20M+ goals with rock-solid processes and communication
- Why over-communication with homeowners turns into more referrals
- The mindset shifts that turned a rocky start into life-changing careers for her team

If you’ve ever battled hiring struggles, cash flow headaches, or the chaos of wearing every hat in the business… this is your blueprint for building a company with strength, structure, and heart.

Links: 
https://www.millerstorm.com/
https://www.instagram.com/millerstormroofing
https://www.facebook.com/millerstormroofing

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-271

Listen to the episode on Spotify & Apple Podcasts (271) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 – Taylor Miller: From Fired Up & Broke to Multi-Million Roofing Company Owner
02:35 – Starting a Roofing Business as a Single Mom
06:15 – Roofing as a Second-Chance Career: Real Success Story
09:03 – The Turning Point: Launching Miller Storm Roofing in Texas
11:19 – How to Start a Roofing Company During COVID-19
12:28 – Biggest Challenges in the First Year of a Roofing Business
13:38 – Roofing Leadership Skills: From Micromanaging to Empowering
16:15 – How to Attract and Keep Top Roofing Sales Reps (“A Players”)
21:45 – Roofing Company Systems, SOPs, and Automations That Scale
32:44 – Best Roofing Customer Communication Strategies for Referrals
35:37 – Scaling a Roofing Business to $20M+ Revenue
38:18 – Roofing Sales Hiring Tips: Finding the Best Team Members
42:52 – Roofing Business Cash Flow Management for Growth
45:33 – How Over-Communicating Builds Roofing Customer Trust
46:24 – Roofing Company Culture: Team Events That Boost Morale
49:46 – Hard Truths About Running a Roofing Company
51:45 – Measuring Success Beyond Roofing Revenue

You’re not losing sales because of price. You’re losing them because you avoid the word “no.”

In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the Art of Saying No could change everything.

Dashaun breaks down why “no” is the second-best answer in sales, how to get it early, and why reps MUST stop running from hard conversations like contingencies, deductibles, and paperwork. You'll hear the exact frameworks he's using to train teams nationwide — saving them time, weeding out the wrong customers, and closing more of the right deals.

Plus:
- Why conversations is better than presentations
- How to flip objections BEFORE they come up
- The “door-to-door proclamations” to own the sale
- What it really means to love the game

If you want to become a dangerous rep who owns the block, controls the sale, and gets chosen for how you lead — you need this episode.

Links: 
https://roofhustlers.com

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-270

Listen to the episode on Spotify & Apple Podcasts (270) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Most roofers throw money at marketing and just hope it works.

But that’s like putting cash in a slot machine.

In this podcast, I’ll show you how to STOP gambling and START building a system that actually works.

You’ll learn how to:
- Know if your marketing is working
- Stop wasting money on junk leads
- Measure the 4 numbers that matter most
- Think like a GC (General Contractor) of your own marketing
- Take control — even if you’re not a “marketing guy”

I’ll also break down the BIGGEST money-wasting mistakes roofers make. (One member saved $121K just from what I shared!)

You’ll see why most roofing companies struggle with marketing… and how to flip it into your biggest growth engine.

If you want marketing that’s trackable, predictable, and gets results — this is for you.

P.S. The weak are getting crushed right now. Private equity. AI. Rising lead costs. This is your edge.
Want to stop going at it alone?

Links: 
https://www.rsra.org
https://askadambensman.com/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-269

Listen to the episode on Spotify & Apple Podcasts (269) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off.

But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses.

And what happened next? That mistake became the best marketing moment his company ever had.

In this episode, Brett shares how Tesson Roofing became one of the most trusted roofing companies in the region—not by being perfect, but by doing the right thing when it’s hard.

You’ll learn:
- Why extreme ownership builds loyal customers (and crews)
- How Brett scaled by serving people—not just “selling”
- What to do when your crew messes up (and how to turn it into a win)
- Why frozen Snickers & Gatorade can win you more jobs than business cards
- The real secret to supplier loyalty (it’s not about price)

If you care about building a company rooted in service, honesty, and long-term partnerships—this is a must-watch.

Links: 
https://tessonroofing.com
https://www.facebook.com/TessonRoofing

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-268

Listen to the episode on Spotify & Apple Podcasts (268) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Most roofing companies pour time and money into getting leads… but then blow it when it counts most.

In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn:

✅ The #1 mistake roofers make after leads come in (and why it happens)
✅ How automation and AI can follow up faster than your team ever could
✅ The easiest way to plug the holes in your sales process without hiring more admin
✅ Why being the fastest to reply—even if you’re not the cheapest—wins jobs
✅ Simple automations that help you book more appointments, nurture leads, and stay top of mind

Josh isn’t just a tech guy, he’s been in the trenches hauling furnaces through Wisconsin winters. Now he helps contractors use technology to grow without chaos.

If you’re tired of slow follow-up and lost sales, this episode will show you how to finally get control.

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-267

Listen to the episode on Spotify & Apple Podcasts (267) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Most roofing companies keep their top sales rep… even when they destroy the team’s spirit.

Not Elijah.

In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years.

He did it by putting culture over profits.

You’ll see why firing the “best” rep was the smartest move they ever made. And how it built a place where reps want to stay, grow, and even retire.

Watch to learn:
✅ Why having 6 owners was the secret sauce
✅ How to build a team that WANTS to follow you
✅ Why paying salaries, 401Ks, and giving trucks keeps reps loyal
✅ How caring more about people than profits makes you MORE money

Roofing sales doesn’t have to be cutthroat. You can build something great—without burning everyone out.

https://romansroofing.net/
https://www.facebook.com/Romansroofingllc
https://www.instagram.com/romans_roofing/
https://www.youtube.com/channel/UCCxL3ooHWkkxjD4ao8Rutpg

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-266

Listen to the episode on Spotify & Apple Podcasts (266) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 – How Firing a Top Roofing Sales Rep Made Millions
02:15 – Roofing Business Growth: From $700K to Multi-Eight-Figures
04:40 – 6 Roofing Owners Share Their Secrets to Scaling Fast
07:30 – How to Build a Roofing Company Sales Team That Stays
10:45 – Roofing Company Culture vs. Profits: What Wins?
14:05 – Why We Fired Our Best Roofing Sales Rep for Bad Culture
17:25 – How to Build a Roofing Sales Rep Retirement Plan
21:00 – Roofing Sales Rep Benefits: Salary, 401K, Company Trucks
24:15 – How to Train Roofing Sales Reps Step by Step
27:50 – Why Roofing Sales Reps Come First in a Great Company
31:10 – Roofing Marketing Tips: All Business Is Show Business
35:30 – How Free Roofing Education Brings in More Leads
38:45 – Roofing Company Collaboration vs. Competition
42:00 – Why Private Equity Can Hurt Your Roofing Business
46:15 – Roofing Sales Training: Onboarding New Sales Reps
50:30 – How to Measure Success for Roofing Sales Reps
54:20 – Best Advice for Roofing Company Owners and Sales Managers

What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses.

Chuck has worked with thousands of contractors across the U.S. and Canada, helping owners overcome limiting beliefs, restructure teams, and scale with purpose. Whether you’re stuck at $3M, $10M, or trying to build a $100M+ operation, this conversation will challenge the way you think about growth.

You’ll discover:

• Why scaling to sell almost always backfires—and what to do instead
• How belief and mindset directly drive your revenue (and your team’s performance)
• Why pricing psychology can double your margins overnight
• How to create a product and customer experience your sales team actually believes in
• The truth about AI and the future of roofing sales

If you’ve ever said “door-to-door doesn’t scale” or “we can’t raise our prices in this market,” you can’t afford to miss this episode.

Links: 
https://www.instagram.com/chuckthokey/?hl=en
https://topreptraining.com/
https://www.mycoachchuck.com/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-265

Listen to the episode on Spotify & Apple Podcasts (265) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review