Most homeowners forget who did their roof, and it’s not because the work was bad. They forget because the roofer felt like every other roofer. Ask someone who replaced their roof 8 or 10 years ago who they used, and most of the time they can’t remember. That’s the real problem.

In this video, Jim sits down with Nick Branon, CEO of Hero Roofing, to talk about why roofing companies get forgotten and what the best ones do differently. This isn’t theory. Nick helped grow Hero Roofing into a powerhouse by focusing on relationships, community, and customer experience instead of racing to the bottom on price. It’s not about being the cheapest, knocking more doors, or chasing storms. It’s about how you make people feel long after the job is done.

You’ll learn:
- Why homeowners forget roofers even when the job goes well
- How Nick built a brand people remember and talk about years later
- What actually creates referrals without begging for them

Listen to the episode on Spotify & Apple Podcasts (295) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://yourroofhero.com
https://www.facebook.com/yourroofhero
https://www.instagram.com/yourroofhero
https://www.linkedin.com/in/nick-branon-415a62229
https://www.ewccv.com/cvs/

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

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00:00 — How Customer Experience Beats Price in Roofing
02:08 — How Hero Roofing Grew From $1,400 to $13M
05:05 — Why Community Marketing Drives Roofing Growth
06:58 — Roofing Market Slowdowns and Storm Dependency
09:22 — Competing on Value vs Price in Roofing
13:14 — Turning Customers Into Referral Machines
17:37 — Retail vs Storm Roofing Business Models
21:42 — Pricing Insurance Jobs vs Retail Roofs
29:12 — What Private Equity Looks for in Roofing Companies
33:28 — Scaling Challenges From $1M to $10M+
40:38 — Why Roofing Repairs Are a Profit Driver
56:02 — How to Prepare Your Roofing Company for Acquisition

Most roofing owners are chasing money, growth, and results.

But not many stop to ask what that chase is costing them.

In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry.

Jeff has spent years working alongside roofing companies and now coaches leaders who feel burned out, stuck, or frustrated, even when things look good on the surface.

They discuss:
- Why owners tie their identity to their business
- Excellence versus perfection
- What real leadership looks like
- Why knowing who you are outside of work matters

Listen to the episode on Spotify & Apple Podcasts (294) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://day41thrive.com
linkedin.com/in/jeffvalder

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

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💬 Leave Us a Review: https://roofingpod.com/review

00:00 — How to Overcome Perfectionism as a Business Leader
01:41 — Meet Jeff Valder
03:21 — How Jeff Got Into Roofing
07:23 — From Sales Leader to Business Coach
11:53 — Who Are You Without Your Business?
15:41 — Avoiding Identity Loss as an Entrepreneur
20:53 — Discovering Your Natural Strengths
26:18 — The Path to Self-Awareness
28:41 — “Paint the Apple” Purpose Framework
33:09 — Legacy Thinking in Leadership
37:10 — Excellence vs Perfectionism
45:23 — How Self-Awareness Shapes Culture

Most roofing companies don’t have a lead problem.

They have a response time problem.

In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in.

And the numbers don’t lie:
• Most contractors don’t answer fast enough
• Buyers go with the first company that responds
• After 5 minutes, your chances drop off hard
• Fixing this ONE thing can add serious revenue without buying more leads

This is a practical breakdown of why speed to lead matters, where most companies mess it up, and how tightening it up can change your business fast.

If you want to run a tighter operation, book more jobs, and stop letting good leads slip through the cracks, this one’s worth your time.

Listen to the episode on Spotify & Apple Podcasts (293) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

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00:00 — The #1 Missed Opportunity Costing Roofers Millions
04:10 — How Missed Calls Kill Roofing Sales
06:35 — Why the First 5 Minutes Matter
09:53 — The Conversion Cliff Explained
12:40 — Why Customers Choose the First Responder
15:20 — How Speed to Lead Increases Revenue
18:10 — Automation Tools for Instant Lead Response
21:30 — AI Chat vs AI Voice for Roofing Companies
24:45 — Automating Appointment Booking
29:29 — Speed to Quote: Closing Jobs Faster
39:30 — How to Audit Your Lead Response Process
45:30 — Fixing Your Roofing Intake System

Most roofing companies are built on lies.

Shady claims. Fake damage. Lying to homeowners just to get deals. Taylor Ammons of Paragon Roofing saw it firsthand. And he REFUSED to play that game.

This episode is raw and real. From being handed a ladder and told to go fake hail damage…
To building a company with integrity — the right way.

If you’ve ever thought:
- “There’s gotta be a better way to do this...”
- “I want to grow without selling my soul…”
- “I’m sick of reps lying just to close deals…”
- Then this episode will hit home for you.

You’ll see how Taylor walked away from the lies. Built a legit company. And now attracts sales reps who actually care about the customer.

Listen to the episode on Spotify & Apple Podcasts (292) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://www.instagram.com/taylorammons360/?hl=en
https://www.linkedin.com/in/taylorammons/
https://paragonroofingusa.com/
https://www.instagram.com/paragonroofingtn/
https://www.facebook.com/paragonroofingtn/

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

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💬 Leave Us a Review: https://roofingpod.com/review

00:00 — What Homeowners Really Buy When Choosing a Roofer
03:45 — From Car Sales to Roofing Sales
08:52 — Why Integrity Matters in Roofing
13:04 — How Reputation Impacts Roofing Sales
15:28 — Building Systems to Scale a Roofing Company
20:30 — Why Sales Reps Need Roofing Knowledge
24:11 — Training & Replicating Top Salespeople
29:12 — Hiring Roofing Sales Reps the Right Way
34:49 — How Long It Takes to Train a Rep
40:11 — Transitioning From Sales Rep to Owner
51:00 — Insurance Claims & Industry Changes
59:29 — Financial Lessons & Growth Advice

Raymond Little is a former roofing company owner who helped scale Perimeter Roofing into a multi-million-dollar operation before exiting to private equity. He now works as a partner and coach with Storm Ventures Group (SVG).

In this episode of the Roofing Success Podcast, Raymond shares how roofing became his second chance after addiction, what it really takes to scale a roofing company, and the sacrifices required to go from knocking doors to leading elite sales teams. He delivers real talk on leadership, sales discipline, social media, and what no one tells you about life after an acquisition.

If you’re serious about growth, hustle, and building something that lasts, this is an episode you don’t want to miss.

🎧 Listen on Spotify & Apple Podcasts
Spotify: https://roofingpod.com/spotify
Apple Podcasts: https://roofingpod.com/apple-podcasts

🔗 Guest Links
Raymond Little (Facebook): https://www.facebook.com/raymond.little.520
SVG University: https://www.svguniversity.com/2dayswithraymondlittle

🤝 Podcast Sponsors
JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
Day 41 Thrive: https://roofingpod.com/day-41-thrive
AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

📲 Follow Roofing Success
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Facebook Group: https://roofingpod.com/facebook

📱 Text Jim: (612) 512-1812
 ⭐ Leave a Review: https://roofingpod.com/review

⏱ Episode Chapters

00:00 — How AI Is Changing Insurance Roofing Claims
03:37 — Building a $30M Roofing Company
06:03 — Why Roofing Codes Matter in Insurance Work
11:34 — Are Insurance Claims Getting Harder?
15:41 — Storm vs Retail Roofing Business Models
20:30 — Using AI & Drones for Roofing Leads
25:14 — Onboarding Homeowners the Right Way
31:05 — Documentation Mistakes That Kill Claims
35:10 — Winning Insurance Scope Battles
42:25 — Training & Scaling Roofing Teams
49:45 — Growth Stages: $3M to $25M+
1:01:49 — Future of Roofing & AI

Most roofers are losing insurance claims because they don’t know how to document the job the right way.

In this video, Lisa Cimaroli breaks it all down. Why roofers are getting denied. What they’re missing. And how to fix it.

Lisa is the Founder of Roof Rider Academy, an Expert Witness, and the B2B Director at PayPixel and StormView AI. She’s helped oversee over $80 million in claims and scaled her roofing company to $30 million in just 3 years.

Here’s what you’ll learn:

✔ Why you must know your code book
✔ The 3 documentation mistakes most roofers make
✔ Why AI is changing how claims get denied
✔ What to do when insurance delays, denies, or defends
✔ How smart roofers are shifting from storm to retail the right way

This is a must-watch if you want to protect your claims, get paid what you're owed, and stop leaving money on the table.

Listen to the episode on Spotify & Apple Podcasts (290) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://www.roofrideracademy.com
https://www.facebook.com/profile.php?id=61572514055244
https://www.instagram.com/lisacimaroli/?hl=en

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 - Why Roofers Are Losing More Claims  
01:10 - Meet Lisa Cimaroli and Her Mission  
03:15 - Top 3 Documentation Mistakes Roofers Make  
06:02 - Why Knowing the Code Book Is Critical  
08:25 - How AI Is Changing Insurance Claims  
11:10 - From Storm to Retail: The Big Shift  
13:35 - Legal Partnerships and When to Bring in Help  
16:20 - Training Your Team the Right Way  
19:00 - What Winning Roofers Are Doing in 2026

Everyone says, “Know your numbers.”
But almost no one tells you what that actually means.

That’s why I brought on Corey Combes. His company got rocked. 2025 was a tough year, and like many owners, he thought he knew his numbers… until the money didn’t line up.

So he started digging. Hard. And what he found changed everything.

Corey breaks down the real reason why jobs can look profitable on paper, but still leave you broke. He shares the exact numbers he tracks now, how he figured out what it actually costs to stay in business each month, and the software he built to follow leads all the way from marketing to sold jobs.

This one’s a must-watch for any owner who’s tired of guessing. Tired of throwing money at problems and hoping it works.

Because once you really know your numbers, you can finally take control.

Listen to the episode on Spotify & Apple Podcasts (289) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://www.linkedin.com/in/corey-combes-59b47139/
https://southshorecontractorstampa.com/
https://www.facebook.com/SouthShoreRoofingandExteriors/
https://www.instagram.com/southshoreroofingandexteriors
https://www.youtube.com/channel/UCuSTqyiihxDvtgmwiv9iP-g

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting.

That’s why we made this episode.

To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends early, and DOMINATE this next year.

Inside, you’ll learn:
- Why the best roofing companies are becoming leadership development machines (not just “roofing contractors”)
- How being the “Mayor of Your Town” crushes digital marketing—and makes you unfireable
- The “No Numbers, No Business” truth most owners don’t want to hear
- Why consumers are rejecting the old-school sales pitch—and what to do instead
- How AI will either replace you… or multiply you (depending on how you use it)

This is your 2026 roofing playbook. Watch it now before the new year steamrolls you.

Listen to the episode on Spotify & Apple Podcasts (288) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

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💬 Leave Us a Review: https://roofingpod.com/review

00:00 — 2025 Roofing Industry Recap & Trends
00:47 — Why Personal Growth Drives Business Success
03:43 — Community Marketing Strategies That Work
09:40 — Why Roofers Must Know Their Numbers
12:45 — Bookkeeping Mistakes Hurting Profit
15:00 — Building Systems & KPIs
19:12 — The Modern Roofing Sales Process
24:05 — Why Speed Wins More Jobs
26:54 — How AI Is Changing Roofing Marketing
31:46 — Labor Shortages & Automation
37:52 — Training Teams to Adopt AI
41:39 — The 5 C’s Growth Framework

Most owners think they have a sales problem. Or a lead problem. Or a marketing problem.

But Seth shows how those aren’t the real problems.

He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right stuff that actually grows the business.

You’ll see:
✅ What Seth learned running 2 companies
✅ Why most owners hit a ceiling and stall out
✅ What happens when you stop micromanaging
✅ How to build a team that solves problems for you
✅ And what to do if you want to grow into new markets

If you’re tired of chasing your tail every day, this will help you see your business with fresh eyes.

Listen to the episode on Spotify & Apple Podcasts (287) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://www.resilientroofing.com
https://www.instagram.com/resilientroofing
https://www.facebook.com/ResilientRoofing
https://www.linkedin.com/company/resilient-roofing
https://www.youtube.com/channel/UCBya2ytF4Yvscs96vLFWRqw

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

How do you grow a roofing company fast? Scott Baird did it with 80% certainty and 100% speed. In this episode, Scott shares how he went from Major League Baseball front offices and Silicon Valley tech startups to building a $3.5M+ roofing business, with his eyes set on $10M.

He didn’t grow up in roofing. He didn’t know how to estimate siding. He didn’t even have an office when he made his first hire.

But he had a clear vision, the Best Choice Roofing playbook, and the courage to move fast.

Inside this episode, you’ll learn how to:
- Add profitable services your customers already want
- Scale before you have all the answers
- Turn happy customers into referral machines
- Build a strong team culture without industry experience
- Avoid the “analysis trap” that keeps owners stuck

Scott shows how to scale smart by listening, learning fast, and keeping the customer first. If you're ready to grow your roofing business, this episode is a must-watch.

Listen to the episode on Spotify & Apple Podcasts (287) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://www.linkedin.com/in/scottkbaird
https://bestchoiceroofing.com
https://www.instagram.com/866bestchoice/
https://www.facebook.com/866bestchoice/

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review