Most roofers already feel what’s wrong in their business…

This just puts data behind it.

In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms what you already know.

Speed to lead is too slow. Reviews are driving more business than people think. Automation is becoming a must. And poor communication is still one of the biggest reasons customers leave bad reviews.

Nothing here is surprising. But what matters is what you do with it.

The companies winning right now are building systems around this and creating a better customer experience from start to finish.

If you take one thing from this…  Fix your customer communication.

When that improves, everything else follows—your close rate, your reviews, and your referrals.

Listen to the episode on Spotify & Apple Podcasts (301) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Download the 2026 Peak Performance Report: https://roofingpod.com/peak-performance-2026

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

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00:00 | What Is the Peak Performance Report and Why It Matters for Roofers
01:00 | What Surprised Roofers Most in the Latest Industry Data
03:00 | Why Homeowner Expectations Are Changing Roofing Businesses
05:30 | Why CRM and Automation Are Now Non-Negotiable in Roofing
08:30 | The Biggest Problem With AI Tools in Roofing Right Now
11:30 | How Fast Should You Respond to Leads to Win More Jobs
14:00 | Why Most Roofing Leads Go Unanswered (And How to Fix It)
16:00 | How Reviews Drive More Roofing Sales Than You Think
20:00 | Creative Ways to Get More 5-Star Reviews for Your Roofing Company
27:00 | How AI Is Actually Being Used in Roofing (What Works vs Hype)
33:00 | How Financing Helps You Close More Roofing Deals Faster
41:00 | Why Most Roofers Stay Stuck at Low Profit Margins
49:30 | How to Price Roofing Jobs for Profit (Not Competition)
52:00 | How to Automate Customer Communication Without Sounding Robotic
57:30 | The #1 Thing Roofers Should Focus on to Grow in 2026

AI is changing roofing marketing fast… and most contractors don’t see how big this shift is.

In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead.

Search has already changed.

It’s not about ranking #1 on Google anymore.
AI is deciding who gets recommended… and who doesn’t.

So ask yourself: Is your company showing up when AI is asked who to trust?

Inside, you’ll learn:

• The two sides of AI every roofer must understand
• Why online estimates are now being rewarded
• The mistake contractors make with AI visibility
• Why pricing transparency is becoming required
• How estimators can increase your leads

Listen to the episode on Spotify & Apple Podcasts (300) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

📘 Get Marcus’ FREE book for contractors: https://priceguide.ai/priceguide-book-landing/

Learn more about Marcus: https://marcussheridan.com/

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

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00:00 | How AI Is Changing Roofing Marketing Right Now
02:15 | What Contractors Must Understand About AI (2 Sides Explained)
06:45 | Why Ranking #1 on Google Doesn’t Matter Anymore
11:30 | How AI Decides Which Roofing Companies to Recommend
16:20 | The Biggest Mistake Roofers Make Checking ChatGPT
22:10 | Why Pricing Transparency Is Now Required to Compete
28:05 | How Online Estimates Are Taking Over Google Search
34:40 | How Adding an Estimator Can 3X Your Leads
41:15 | What Is AI Visibility and How Do You Improve It?
48:30 | The Future of Search: AI Agents Doing the Work for Customers
55:20 | Will Human Sales Still Matter in an AI-Driven World?
01:02:00 | How Roofing Companies Must Adapt to Win in the AI Era

AI is here whether roofing companies are ready or not.

In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no idea if AI is helping… or just wasting time.

We talk about the metrics that matter, how to set AI goals, and how to make sure your team actually adopts the tools instead of fighting them.

If you want your company to run leaner, make better decisions, and stay ahead of competitors using AI, this episode will give you the roadmap.

Listen to the episode on Spotify & Apple Podcasts (299) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

You can find Roz on:
https://www.airoofingrevolution.com/

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

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00:00 What Is the AI Master Series for Roofing Companies?
01:12 How Do You Measure AI Success in a Roofing Business?
03:05 What Metrics Should Roofing Companies Track for AI?
05:20 How to Calculate ROI From AI in Your Roofing Company
08:10 What KPIs Should Owners Put on an AI Dashboard?
12:02 Why Roofing Contractors Must Know Their Numbers Before Using AI
16:30 How AI Reduces Errors and Saves Money in Roofing Operations
20:15 Why Employees Resist AI (And How to Get Team Buy-In)
25:40 What Happens If Your Roofing Company Ignores AI?

Artificial intelligence is already being used inside your business, whether you planned for it or not. Employees are experimenting with tools like ChatGPT, competitors are adopting AI, and the companies that figure it out first will gain a major advantage.

In this episode, Jim sits down with Rosalynn Verges from AI Roofing Revolution to break down what AI really means for roofing and home service companies. They discuss why AI is not just a technology problem but a leadership and strategy decision.

You’ll learn how to think about AI in your business, how to identify the best opportunities using a SWOT analysis, and how to reimagine your organization as humans and AI begin working together. The conversation also covers how leaders can involve their teams in the process and avoid the common mistakes companies make when adopting AI.

If you’re trying to understand where AI fits into your roofing company and how to start implementing it the right way, this episode will give you a clear starting point.

Listen to the episode on Spotify & Apple Podcasts (298) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

You can find Roz on:
https://www.airoofingrevolution.com/

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

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00:00 Introduction: AI Is Already Inside Your Business
02:45 How AI Is Already Being Used by Employees
07:05 Practical Ways Roofing Companies Are Using AI
12:15 Time Savings and Productivity Gains with AI
21:05 Why AI Needs a Business Strategy First
26:45 Using SWOT Analysis to Identify AI Opportunities
36:20 Reimagining Your Org Chart with AI
45:10 AI + Humans: Finding the Right Balance
54:30 The Role of an AI Champion in Your Company

What does it take to build a roofing company that lasts more than a decade in today’s market?

In this episode, I sit down with Nick Royer, co-owner of a $24 million roofing company in Dallas. Thirteen years in business. Twenty-six project managers. No reckless growth. Just high standards, disciplined hiring, and leadership from the front.

We talk about how roofing has changed. Claim denials are more common. Deductibles are higher. Appraisals are now part of the normal process. The contractors who are not adapting are getting left behind.

Nick shares how he sets clear expectations with homeowners, trains his team to handle denials with confidence, and why he still knocks doors alongside his reps every week. We also break down hiring slow, protecting culture, and building a strong team instead of just a big one.

The easy years are over. The companies that raise their standards and stay disciplined will win the next five.

Listen to the episode on Spotify & Apple Podcasts (297) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

You can find Nick on:
https://newviewroofing.com/
https://www.instagram.com/newviewroofing/
https://www.facebook.com/newviewroof/
https://www.youtube.com/@newviewroofing

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

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00:00 How to Build a $24M Roofing Company the Slow and Smart Way
01:26 Why Growing Too Fast Can Destroy a Roofing Company
03:20 How Insurance Deductibles and Appraisals Changed Roofing Sales
05:41 How to Win Roof Claim Denials Using the Appraisal Process
07:52 How to Educate Homeowners on Their Insurance Policy Before You Sell
10:28 How to Set Expectations and Avoid Angry Roofing Customers
12:08 How to Train Sales Reps to Handle Tough Conversations
16:56 How to Build a High-Performance Roofing Sales Culture
18:33 Should Roofing Company Owners Still Knock Doors?
23:59 How to Hire the Right Roofing Sales Reps (And Avoid Bad Hires)
26:59 Why Friends and Family Are Your First Roofing Leads
31:22 How High Standards and Professionalism Win More Roof Sales
35:02 How to Stay Competitive in Roofing for the Next 5 Years
38:52 The Mindset Shift That Keeps You Winning in Roofing Long Term

Most roofing company owners don’t mean to be reactive. It just becomes the default.

You start the day answering emails, solving problems, and putting out fires. Before long, your business is running you instead of the other way around.

In this episode, we unpack the shift from reactive to proactive leadership and why the biggest growth ceiling in your company is usually you. We talk about making hard decisions faster, communicating with urgency, playing to your strengths, and expanding your leadership capacity so the same problems no longer overwhelm you.

The contractors operating at higher margins are not lucky. They think differently. They lead differently.

If you are ready to stop surviving and start leading with intention, this conversation will challenge you.

Listen to the episode on Spotify & Apple Podcasts (296) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

You can find Greg on:
https://www.haynecoachinggroup.com
Instagram @haynecoachinggroup.com
Facebook: https://www.facebook.com/haynecoachinggroup
Linkedin: https://www.linkedin.com/in/ghayne
YouTube:  ⁨@haynecoachinggroup⁩  
Podcast: https://podcasts.apple.com/us/podcast/pants-around-ankles-prevention/id1672129894

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 — How to Take Control of Your Life and Business Growth
02:27 — Greg Hayne’s Commercial Roofing Career Journey
03:45 — What Is Proactive Growth in Business?
05:05 — How to Stop Being Reactive as a Business Owner
09:53 — When to Fire an Employee (And Why Waiting Costs You)
12:49 — How to Use Right Brain Thinking for Better Decisions
20:32 — How to Increase Your Capacity as a Business Leader
25:05 — Do Roofing Contractors Need a Business Coach?
28:56 — Why Communication Urgency Matters in Roofing
33:42 — How to Improve Customer Service in Roofing Companies
40:46 — Why Roofing Profit Margins Are Shrinking
47:24 — How Top Roofing Companies Reach 20%+ EBITDA

Most homeowners forget who did their roof, and it’s not because the work was bad. They forget because the roofer felt like every other roofer. Ask someone who replaced their roof 8 or 10 years ago who they used, and most of the time they can’t remember. That’s the real problem.

In this video, Jim sits down with Nick Branon, CEO of Hero Roofing, to talk about why roofing companies get forgotten and what the best ones do differently. This isn’t theory. Nick helped grow Hero Roofing into a powerhouse by focusing on relationships, community, and customer experience instead of racing to the bottom on price. It’s not about being the cheapest, knocking more doors, or chasing storms. It’s about how you make people feel long after the job is done.

You’ll learn:
- Why homeowners forget roofers even when the job goes well
- How Nick built a brand people remember and talk about years later
- What actually creates referrals without begging for them

Listen to the episode on Spotify & Apple Podcasts (295) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://yourroofhero.com
https://www.facebook.com/yourroofhero
https://www.instagram.com/yourroofhero
https://www.linkedin.com/in/nick-branon-415a62229
https://www.ewccv.com/cvs/

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 — How Customer Experience Beats Price in Roofing
02:08 — How Hero Roofing Grew From $1,400 to $13M
05:05 — Why Community Marketing Drives Roofing Growth
06:58 — Roofing Market Slowdowns and Storm Dependency
09:22 — Competing on Value vs Price in Roofing
13:14 — Turning Customers Into Referral Machines
17:37 — Retail vs Storm Roofing Business Models
21:42 — Pricing Insurance Jobs vs Retail Roofs
29:12 — What Private Equity Looks for in Roofing Companies
33:28 — Scaling Challenges From $1M to $10M+
40:38 — Why Roofing Repairs Are a Profit Driver
56:02 — How to Prepare Your Roofing Company for Acquisition

Most roofing owners are chasing money, growth, and results.

But not many stop to ask what that chase is costing them.

In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry.

Jeff has spent years working alongside roofing companies and now coaches leaders who feel burned out, stuck, or frustrated, even when things look good on the surface.

They discuss:
- Why owners tie their identity to their business
- Excellence versus perfection
- What real leadership looks like
- Why knowing who you are outside of work matters

Listen to the episode on Spotify & Apple Podcasts (294) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://day41thrive.com
linkedin.com/in/jeffvalder

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 — How to Overcome Perfectionism as a Business Leader
01:41 — Meet Jeff Valder
03:21 — How Jeff Got Into Roofing
07:23 — From Sales Leader to Business Coach
11:53 — Who Are You Without Your Business?
15:41 — Avoiding Identity Loss as an Entrepreneur
20:53 — Discovering Your Natural Strengths
26:18 — The Path to Self-Awareness
28:41 — “Paint the Apple” Purpose Framework
33:09 — Legacy Thinking in Leadership
37:10 — Excellence vs Perfectionism
45:23 — How Self-Awareness Shapes Culture

Most roofing companies don’t have a lead problem.

They have a response time problem.

In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in.

And the numbers don’t lie:
• Most contractors don’t answer fast enough
• Buyers go with the first company that responds
• After 5 minutes, your chances drop off hard
• Fixing this ONE thing can add serious revenue without buying more leads

This is a practical breakdown of why speed to lead matters, where most companies mess it up, and how tightening it up can change your business fast.

If you want to run a tighter operation, book more jobs, and stop letting good leads slip through the cracks, this one’s worth your time.

Listen to the episode on Spotify & Apple Podcasts (293) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 — The #1 Missed Opportunity Costing Roofers Millions
04:10 — How Missed Calls Kill Roofing Sales
06:35 — Why the First 5 Minutes Matter
09:53 — The Conversion Cliff Explained
12:40 — Why Customers Choose the First Responder
15:20 — How Speed to Lead Increases Revenue
18:10 — Automation Tools for Instant Lead Response
21:30 — AI Chat vs AI Voice for Roofing Companies
24:45 — Automating Appointment Booking
29:29 — Speed to Quote: Closing Jobs Faster
39:30 — How to Audit Your Lead Response Process
45:30 — Fixing Your Roofing Intake System

Most roofing companies are built on lies.

Shady claims. Fake damage. Lying to homeowners just to get deals. Taylor Ammons of Paragon Roofing saw it firsthand. And he REFUSED to play that game.

This episode is raw and real. From being handed a ladder and told to go fake hail damage…
To building a company with integrity — the right way.

If you’ve ever thought:
- “There’s gotta be a better way to do this...”
- “I want to grow without selling my soul…”
- “I’m sick of reps lying just to close deals…”
- Then this episode will hit home for you.

You’ll see how Taylor walked away from the lies. Built a legit company. And now attracts sales reps who actually care about the customer.

Listen to the episode on Spotify & Apple Podcasts (292) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links: 
https://www.instagram.com/taylorammons360/?hl=en
https://www.linkedin.com/in/taylorammons/
https://paragonroofingusa.com/
https://www.instagram.com/paragonroofingtn/
https://www.facebook.com/paragonroofingtn/

PODCAST SPONSORS: 
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 — What Homeowners Really Buy When Choosing a Roofer
03:45 — From Car Sales to Roofing Sales
08:52 — Why Integrity Matters in Roofing
13:04 — How Reputation Impacts Roofing Sales
15:28 — Building Systems to Scale a Roofing Company
20:30 — Why Sales Reps Need Roofing Knowledge
24:11 — Training & Replicating Top Salespeople
29:12 — Hiring Roofing Sales Reps the Right Way
34:49 — How Long It Takes to Train a Rep
40:11 — Transitioning From Sales Rep to Owner
51:00 — Insurance Claims & Industry Changes
59:29 — Financial Lessons & Growth Advice