Fired up. Broke. Single mom in 2020.

That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again.

With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi-million-dollar operation—by mastering systems, automations, and leadership.

In this episode, Taylor shares the raw truth of her journey:
- Growing from “iron-fist” boss to a compassionate, high-performing leader
- How to spot and attract “A players” for your team
- Scaling to $20M+ goals with rock-solid processes and communication
- Why over-communication with homeowners turns into more referrals
- The mindset shifts that turned a rocky start into life-changing careers for her team

If you’ve ever battled hiring struggles, cash flow headaches, or the chaos of wearing every hat in the business… this is your blueprint for building a company with strength, structure, and heart.

Links: 
https://www.millerstorm.com/
https://www.instagram.com/millerstormroofing
https://www.facebook.com/millerstormroofing

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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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00:00 – Taylor Miller: From Fired Up & Broke to Multi-Million Roofing Company Owner
02:35 – Starting a Roofing Business as a Single Mom
06:15 – Roofing as a Second-Chance Career: Real Success Story
09:03 – The Turning Point: Launching Miller Storm Roofing in Texas
11:19 – How to Start a Roofing Company During COVID-19
12:28 – Biggest Challenges in the First Year of a Roofing Business
13:38 – Roofing Leadership Skills: From Micromanaging to Empowering
16:15 – How to Attract and Keep Top Roofing Sales Reps (“A Players”)
21:45 – Roofing Company Systems, SOPs, and Automations That Scale
32:44 – Best Roofing Customer Communication Strategies for Referrals
35:37 – Scaling a Roofing Business to $20M+ Revenue
38:18 – Roofing Sales Hiring Tips: Finding the Best Team Members
42:52 – Roofing Business Cash Flow Management for Growth
45:33 – How Over-Communicating Builds Roofing Customer Trust
46:24 – Roofing Company Culture: Team Events That Boost Morale
49:46 – Hard Truths About Running a Roofing Company
51:45 – Measuring Success Beyond Roofing Revenue

You’re not losing sales because of price. You’re losing them because you avoid the word “no.”

In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the Art of Saying No could change everything.

Dashaun breaks down why “no” is the second-best answer in sales, how to get it early, and why reps MUST stop running from hard conversations like contingencies, deductibles, and paperwork. You'll hear the exact frameworks he's using to train teams nationwide — saving them time, weeding out the wrong customers, and closing more of the right deals.

Plus:
- Why conversations is better than presentations
- How to flip objections BEFORE they come up
- The “door-to-door proclamations” to own the sale
- What it really means to love the game

If you want to become a dangerous rep who owns the block, controls the sale, and gets chosen for how you lead — you need this episode.

Links: 
https://roofhustlers.com

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-270

Listen to the episode on Spotify & Apple Podcasts (270) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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Most roofers throw money at marketing and just hope it works.

But that’s like putting cash in a slot machine.

In this podcast, I’ll show you how to STOP gambling and START building a system that actually works.

You’ll learn how to:
- Know if your marketing is working
- Stop wasting money on junk leads
- Measure the 4 numbers that matter most
- Think like a GC (General Contractor) of your own marketing
- Take control — even if you’re not a “marketing guy”

I’ll also break down the BIGGEST money-wasting mistakes roofers make. (One member saved $121K just from what I shared!)

You’ll see why most roofing companies struggle with marketing… and how to flip it into your biggest growth engine.

If you want marketing that’s trackable, predictable, and gets results — this is for you.

P.S. The weak are getting crushed right now. Private equity. AI. Rising lead costs. This is your edge.
Want to stop going at it alone?

Links: 
https://www.rsra.org
https://askadambensman.com/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-269

Listen to the episode on Spotify & Apple Podcasts (269) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off.

But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses.

And what happened next? That mistake became the best marketing moment his company ever had.

In this episode, Brett shares how Tesson Roofing became one of the most trusted roofing companies in the region—not by being perfect, but by doing the right thing when it’s hard.

You’ll learn:
- Why extreme ownership builds loyal customers (and crews)
- How Brett scaled by serving people—not just “selling”
- What to do when your crew messes up (and how to turn it into a win)
- Why frozen Snickers & Gatorade can win you more jobs than business cards
- The real secret to supplier loyalty (it’s not about price)

If you care about building a company rooted in service, honesty, and long-term partnerships—this is a must-watch.

Links: 
https://tessonroofing.com
https://www.facebook.com/TessonRoofing

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-268

Listen to the episode on Spotify & Apple Podcasts (268) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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Most roofing companies pour time and money into getting leads… but then blow it when it counts most.

In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn:

✅ The #1 mistake roofers make after leads come in (and why it happens)
✅ How automation and AI can follow up faster than your team ever could
✅ The easiest way to plug the holes in your sales process without hiring more admin
✅ Why being the fastest to reply—even if you’re not the cheapest—wins jobs
✅ Simple automations that help you book more appointments, nurture leads, and stay top of mind

Josh isn’t just a tech guy, he’s been in the trenches hauling furnaces through Wisconsin winters. Now he helps contractors use technology to grow without chaos.

If you’re tired of slow follow-up and lost sales, this episode will show you how to finally get control.

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-267

Listen to the episode on Spotify & Apple Podcasts (267) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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Most roofing companies keep their top sales rep… even when they destroy the team’s spirit.

Not Elijah.

In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years.

He did it by putting culture over profits.

You’ll see why firing the “best” rep was the smartest move they ever made. And how it built a place where reps want to stay, grow, and even retire.

Watch to learn:
✅ Why having 6 owners was the secret sauce
✅ How to build a team that WANTS to follow you
✅ Why paying salaries, 401Ks, and giving trucks keeps reps loyal
✅ How caring more about people than profits makes you MORE money

Roofing sales doesn’t have to be cutthroat. You can build something great—without burning everyone out.

https://romansroofing.net/
https://www.facebook.com/Romansroofingllc
https://www.instagram.com/romans_roofing/
https://www.youtube.com/channel/UCCxL3ooHWkkxjD4ao8Rutpg

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-266

Listen to the episode on Spotify & Apple Podcasts (266) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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00:00 – How Firing a Top Roofing Sales Rep Made Millions
02:15 – Roofing Business Growth: From $700K to Multi-Eight-Figures
04:40 – 6 Roofing Owners Share Their Secrets to Scaling Fast
07:30 – How to Build a Roofing Company Sales Team That Stays
10:45 – Roofing Company Culture vs. Profits: What Wins?
14:05 – Why We Fired Our Best Roofing Sales Rep for Bad Culture
17:25 – How to Build a Roofing Sales Rep Retirement Plan
21:00 – Roofing Sales Rep Benefits: Salary, 401K, Company Trucks
24:15 – How to Train Roofing Sales Reps Step by Step
27:50 – Why Roofing Sales Reps Come First in a Great Company
31:10 – Roofing Marketing Tips: All Business Is Show Business
35:30 – How Free Roofing Education Brings in More Leads
38:45 – Roofing Company Collaboration vs. Competition
42:00 – Why Private Equity Can Hurt Your Roofing Business
46:15 – Roofing Sales Training: Onboarding New Sales Reps
50:30 – How to Measure Success for Roofing Sales Reps
54:20 – Best Advice for Roofing Company Owners and Sales Managers

What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses.

Chuck has worked with thousands of contractors across the U.S. and Canada, helping owners overcome limiting beliefs, restructure teams, and scale with purpose. Whether you’re stuck at $3M, $10M, or trying to build a $100M+ operation, this conversation will challenge the way you think about growth.

You’ll discover:

• Why scaling to sell almost always backfires—and what to do instead
• How belief and mindset directly drive your revenue (and your team’s performance)
• Why pricing psychology can double your margins overnight
• How to create a product and customer experience your sales team actually believes in
• The truth about AI and the future of roofing sales

If you’ve ever said “door-to-door doesn’t scale” or “we can’t raise our prices in this market,” you can’t afford to miss this episode.

Links: 
https://www.instagram.com/chuckthokey/?hl=en
https://topreptraining.com/
https://www.mycoachchuck.com/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-265

Listen to the episode on Spotify & Apple Podcasts (265) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way.

In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of doing business the old way, they built a white glove experience that makes homeowners feel safe, informed, and cared for.

You’ll discover how they:
- Use drones, automations, and clear systems to remove friction.
- Price every job with precision (not by the square) so the homeowner knows exactly what they’re paying for.
- Communicate so well that customers never wonder what’s happening next.

Their story proves that roofing isn’t just about shingles. It’s about creating a sure thing for your customers—and scaling a brand that earns trust fast.

If you want to see how modern systems and blue-collar execution can work together to set your company apart, don’t miss this one.

Links: 
https://eastcoastroofingsystems.com/
https://www.instagram.com/eastcoastroofingsystems/
https://www.facebook.com/eastcoastroofingsystems/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-264

Listen to the episode on Spotify & Apple Podcasts (264) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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Are you really ready to grow your roofing company? Or are you unknowingly stuck?

In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncover the 5 hidden bottlenecks that kill growth for most roofing companies.

You’ll discover the 5 core areas every owner MUST master:
➡️ Capture (Marketing)
➡️ Convert (Sales)
➡️ Create (Production)
➡️ Control (Admin)
➡️ Culture (People)

Jon shares the exact framework and chart he used to scale and sell a roofing company in 2024… and how YOU can use it to spot bottlenecks, remove them, and build with confidence.

If you’re tired of working 70-hour weeks, managing chaos, and feeling stuck, you’re not alone. Jon’s been there too. He’ll show you how to stop guessing, fix the root issues, and build a business that grows—on purpose.

🎯 Want to scale the right way and avoid the pain of dumb tax? This episode is your roadmap.

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-263

Listen to the episode on Spotify & Apple Podcasts (263) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate?

In this episode, Zach Payne of Icon Roofing shares the exact change that took his company from unknown to unstoppable. No, it wasn’t ads, lead gen, or big marketing budgets. It was dialing in customer experience, and doing it better than anyone else.

Zach reveals how simple systems like pre-job walkthroughs, photo documentation, and clear expectations turned frustrated homeowners into raving fans. How his team built trust before tearing off a single shingle. And how that one shift created a ripple effect of referrals, reviews, and repeat business.

Want to know the playbook that gets customers to trust you more, refer you more, and review you better? It’s all here.

Watch now and steal the system.

🔗 iconroofingaz.com

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Listen to the episode on Spotify & Apple Podcasts (262) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

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