The roofing industry's gold rush is OVER. The easy wins are gone. Now, with new regulations, private equity takeovers, and retail shifts, it's a race to survive. 

In this video, we dive deep with Jon Broce—COO of Vertex's Florida region, Co-Founder of UglyRoof.com, and COO of MHI Roofing—to explore how to navigate these harsh new realities. From servant leadership to adapting operations and finding your niche, Jon shares valuable insights on what it takes to thrive in a market that has changed forever.

Learn how the roofing landscape is shifting and why specialization, smart leadership, and strategic growth are your keys to survival. Are you ready to face the challenge head-on, or will your business get left behind?

🔑 The Gold Rush is over—so what's next for you? Watch now to get the answers.

If you're ready to adapt, lead, and thrive in this new era, join us in the trenches of the Roofing & Solar Reform Alliance. Get the support, training, and tools you need to outsell, outgrow, and outcompete the rest.

Let's STOMP the scum out and build a better future—together!

🔗 https://mhiroof.com

Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: https://www.rsra.org/join/
👉 Take your marketing to the next level: https://shorturl.at/gWRAU
🎯 Join Our Facebook Group: https://www.facebook.com/groups/roofingsuccess/

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://podcasts.apple.com/us/podcast/roofing-success/id1483394012

Cutting corners on insurance claims? It's killing your bottom line! In this episode, we sit down with Matt Danskin, founder of Restoration Referral Systems and co-creator of Building Experts Institute. He reveals the biggest mistakes contractors are making with insurance claims—and why skipping the right documentation is costing you time, money, and future customers.

Discover how detailed documentation, understanding policies, and focusing on quality can make you a claims expert and help you close more jobs with confidence. 🚀

✅ What You'll Learn:

• Why rushing through claims is hurting your business.
• How proper documentation sets you apart and gets claims approved.
• How doing things right up front saves you hours down the line.

🔗 https://www.restorationreferralsystem.com/

Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: https://www.rsra.org/join/
👉 Take your marketing to the next level: https://shorturl.at/gWRAU
🎯 Join Our Facebook Group: https://www.facebook.com/groups/roofingsuccess/

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://podcasts.apple.com/us/podcast/roofing-success/id1483394012

Get ready for a conversation with Joe and Wes from Black and White Roofing, whose innovative strategies are turning heads in the roofing world. Ever thought a pair of mismatched shoes or bullhorns on a Bentley could redefine brand image? Joe and Wes push boundaries, inspired by a steakhouse concept, and aim to compete with the likes of Red Bull. Their bold approach and unique branding tactics are not only attracting attention but also redefining success in a competitive market.

Authenticity and passion lie at the heart of their journey. Joe and Wes open up about building meaningful business connections and navigating entrepreneurship with a focus on personal beliefs and values. They explore how embracing feedback and prioritizing alignment in values have helped them foster a sense of freedom in their business, allowing them to pursue ambitious goals with confidence. Their story is a testament to the power of staying true to one's vision, even in the face of challenges like insurance and market dynamics.

The roofing industry is fraught with challenges, and Joe and Wes are not ones to shy away from them. From discussing strategic growth decisions to considering franchising as a way to empower small business owners, they share insights into maintaining high standards amidst pricing disputes and industry trends. These roofing rebels emphasize the significance of quality, ethical practices, and the potential future of partnerships between supply companies and insurance firms. Their journey is a compelling narrative on innovation, growth, and the relentless pursuit of excellence.


🔗 https://blackandwhiteroof.com/

🔑 Key Takeaways:
- Bold Branding Leads to Recognition
- Attention is the First Step to Success
- Comfort Zones Are Barriers to Growth

Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: https://www.rsra.org/join/
👉 Take your marketing to the next level: https://shorturl.at/gWRAU
🎯 Join Our Facebook Group: https://www.facebook.com/groups/roofingsuccess/

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://podcasts.apple.com/us/podcast/roofing-success/id1483394012

Unlock the secrets to revolutionizing your recruitment strategy with marketing principles, guided by the expertise of Jody Underhill, the visionary behind Rapid Hire Pro. Discover how Jody's innovative approach has transformed the hiring process for over 4,000 trades industry professionals. Learn how to captivate and retain top talent by marketing your company to potential employees, just as you would to customers. From crafting compelling job ads to leveraging social media, we explore effective strategies that help you stand out in a competitive job market.

Explore the vital role of company culture in attracting top-tier candidates. We delve into how aligning your organization's values with those of potential employees is key to building a thriving workforce. Jody shares groundbreaking practices like one-way video interviews and automated systems that ensure employee satisfaction by reducing unnecessary hurdles. Understand the significance of competitive pay, work-life balance, and a strong online reputation in drawing the right talent who will excel in your business environment.

Navigate the complexities of optimizing recruitment with marketing strategies, including the use of DISC assessments and multi-step qualifying processes. We discuss the importance of maintaining a robust hiring pipeline, even during slower periods, and aligning recruitment efforts with retention goals to ensure long-term satisfaction. Gain insights into effective interview techniques that uncover genuine motivations and the true potential of candidates. With actionable strategies and expert advice, this episode equips you to build a sustainable hiring pipeline that drives lasting success.

🔗 https://rapidhirepro.com

🔑 Key Takeaways:
- Recruitment is Marketing
- Culture Drives Retention
- Automation Saves Time

Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: https://www.rsra.org/join/
👉 Take your marketing to the next level: https://shorturl.at/gWRAU
🎯 Join Our Facebook Group: https://www.facebook.com/groups/roofingsuccess/

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://podcasts.apple.com/us/podcast/roofing-success/id1483394012

This week on Roofing Success, join Jim and Bryson Berard, CEO of In the Light Roofing, as Bryson shares how aligning his God-given talents with a clear vision has fueled his success. Learn how he builds momentum through effective systems, servant leadership, and a strong team culture. Discover his strategies for scaling operations, hiring based on core values, and fostering continuous improvement to drive growth and profitability.

Bryson reflects on early hiring challenges, the value of moral authority, and the importance of investing in people. Hear his insights on building relationships with subcontractors and understanding cultural nuances to enhance collaboration and loyalty.

This episode delves into inventory management, leveraging industry relationships, and honing leadership skills for sustainable growth. Gain practical tips to align your strengths with your business, prevent burnout, and create a lasting legacy while leading a mission-driven team.

🔗 https://inthelightroofing.com/

🔑 Key Takeaways:
- Align Talents and Vision
- Build a Strong Team and Culture
- Momentum Through Systems and Stewardship

Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: https://www.rsra.org/join/
👉 Take your marketing to the next level: https://shorturl.at/gWRAU
🎯 Join Our Facebook Group: https://www.facebook.com/groups/roofingsuccess/

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://podcasts.apple.com/us/podcast/roofing-success/id1483394012

Unlock the full potential of your roofing business with proven marketing strategies that deliver real results. In this episode of the Roofing Success Podcast, Jim Ahlin shares his insights on how to build a marketing plan that works—without falling into the usual traps. Drawing on his experience working with hundreds of contractors, Jim explains how to set achievable revenue goals and create an omnipresent brand. He advises against chasing fleeting trends and stresses the importance of consistency and a solid foundation.

Jim takes us through the key components of lead generation and conversion, highlighting how to align sales targets with lead volume. He emphasizes the need to measure these metrics carefully so your marketing strategy supports your overall business goals. By defining your ideal customer and crafting the right message, you’ll learn how to choose the best platforms to reach your audience, whether you’re targeting storm restoration clients or retail markets. Understanding your customer’s needs, addressing their pain points, and overcoming objections like price and indecision are all essential.

The episode also reveals the secrets to crafting marketing messages that build trust, demonstrate value, and highlight your local presence. Jim covers everything from split testing to using Google Ads, social media, and traditional advertising. He also discusses the importance of a strong website that converts visitors into leads and appointments. With automation tools and an integrated approach to SEO, Google Ads, and social media, roofing businesses can stay competitive and grow in 2025 and beyond. Tune in for actionable advice on how to invest wisely in your marketing to take your business to the next level.

Links:

https://roofingsuccesspodcast.com/

If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!

https://rsra.org/join

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!

Join us for an enlightening conversation with Jonathan Wistman, the acclaimed "Sales Boss" known for his mastery in guiding sales teams to success. Witness firsthand how Jonathan's journey from entrepreneurship to consulting has shaped his unique insights into the vital importance of investing in people for business growth. We uncover the strategies behind building a workplace culture where employees thrive and explore the core concepts of people management, motivation, and leadership across industries, with a special focus on the roofing sector.

Unlock the secrets of the BOSS Hiring Framework—Behavior, Outlook, Skill, and Stature—that can transform your team performance. Jonathan shares actionable advice on hiring strategies, particularly in sales roles, evaluating the pros and cons of industry-specific experience versus general sales talent. Discover why understanding the critical behaviors and outlook of team members often trumps teachable skills, and learn how to construct a cohesive, high-performing sales team by defining the qualities your business most needs.

Prepare to be inspired by the groundbreaking work of a data scientist using machine learning to predict employee potential and retention. We'll delve into the fascinating dynamics of human behavior and how businesses can harness these insights to make informed hiring decisions. We also explore the captivating intersection of marketing and recruiting, emphasizing how thoughtfully crafted job advertisements can attract top talent. By aligning personal and organizational goals, leaders can foster more effective team performance, paving the way for long-term success.

Unlock the secrets to becoming the most unforgettable name in the roofing industry. What if instead of striving to be the best, you aim to be the best-known? Learn the art of creating a robust brand identity from my personal journey—from crafting digital marketing strategies to establishing Roofer Marketers and its eventual merger with Job Nimbus. Explore how consistent customer impressions and achieving omnipresence can elevate your roofing business to new heights, ensuring you're always top of mind for potential clients.

Through the stories of extraordinary guests like Travis from Planet Roof and the late Dustin Beigler of Apple Roofing, discover the power of unique branding elements and the role they play in making your business stand out in a saturated market. From bold visual choices to consistent messaging, I'll share how these companies have successfully carved out a niche in the industry. We'll dive into the effectiveness of social proof and client testimonials in building brand credibility, much like trusted personal referrals, giving you actionable insights to enhance your marketing strategies.

Enhance customer communication and loyalty with practical tools and insights designed to improve your customer relationships. I discuss the essentials of instant scheduling, rapid estimates, and clear communication to keep your clients informed and satisfied. Plus, explore the importance of multi-channel marketing, setting the right expectations, and using data-driven decisions to track performance and optimize your strategies. Join me and the community in the Roofing Success Facebook group, where together, we continue to learn, grow, and achieve long-term success in the roofing industry.

Uncover the secrets behind Deshaun Bryant’s extraordinary rise from aspiring speaker to keynote star at RoofCon 2024 in this compelling episode. Known as the Roof Hustler, Deshaun’s journey is a testament to relentless dedication and the power of giving back without expecting anything in return. We'll explore how his sacrifices and commitment to mastery have shaped his path, and how his passion for providing value to communities has become a core part of his success philosophy.

We also dive deep into the ever-evolving roofing industry, where complacency is no longer an option. As businesses navigate changing landscapes, we discuss the essential shift from outdated methods to embracing structured training and KPIs as cornerstones for growth. With insights into the influence of private equity and the fresh perspectives brought in by younger professionals, this episode challenges the traditional family-like culture in favor of a dynamic, team-oriented approach, taking cues from Netflix’s revolutionary 2009 culture memo.

Furthermore, we break down the art of assembling a high-performing 'dream team'. Through fascinating insights into team dynamics, listeners will learn how surrounding average performers with top talent can elevate their game, and the importance of maintaining a professional mindset rooted in principles and systems. Stories of high achievers like Jacob Fuchs and Tom Brady illuminate the path from amateur to professional, emphasizing wisdom through action and the bold mindset shift necessary to claim one’s greatness and consistently perform at the highest level.

Unravel the secret to overcoming business failures and rising stronger with insights from Chris Zimmerman, the resilient force behind At Your Service Roofing. Chris's journey from setbacks to success in the roofing industry is a testament to the power of humility, hard work, and integrity. Through his partnership with John Cenac in Master Your Craft, Chris has revolutionized the roofing business by turning it into a virtual training community. Their collaboration highlights the magic that can happen when complementary strengths and shared values come together, providing incredible value and paving the way for continued success in the industry.

Tackle the emotional hurdles that new entrepreneurs face, such as imposter syndrome and the fear of failure. Through engaging stories and personal experiences, we explore the importance of maintaining confidence, emotional control, and understanding human behavior in business. By diving into the patterns of emotional decision-making, learn how to navigate irrational actions and prevent negative thoughts from controlling your journey. This episode is loaded with practical wisdom on creating effective systems to ensure organizational stability and address systemic issues that can hinder business growth.

Discover how aligning decisions with core values and maintaining integrity can drive long-term success. Chris's insights offer a roadmap for balancing passion, impact, and business in the consulting world. From consulting and business partnerships to understanding human nature, this episode provides valuable lessons on turning adversity into opportunity and building meaningful collaborations. Whether you're an aspiring entrepreneur or a seasoned business owner, Chris's story is an inspiring reminder of the power of resilience, strategic planning, and ethical practices in achieving both personal and professional excellence.