Roofing Success

3 Mindset Shifts That Turned $1M Roofers into Market Dominators with Chuck Thokey


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What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses.

Chuck has worked with thousands of contractors across the U.S. and Canada, helping owners overcome limiting beliefs, restructure teams, and scale with purpose. Whether you’re stuck at $3M, $10M, or trying to build a $100M+ operation, this conversation will challenge the way you think about growth.

You’ll discover:

  • Why scaling to sell almost always backfires—and what to do instead
  • How belief and mindset directly drive your revenue (and your team’s performance)
  • Why pricing psychology can double your margins overnight
  • How to create a product and customer experience your sales team actually believes in
  • The truth about AI and the future of roofing sales


If you’ve ever said “door-to-door doesn’t scale” or “we can’t raise our prices in this market,” you can’t afford to miss this episode.

Links: 
https://www.instagram.com/chuckthokey/?hl=en
https://topreptraining.com/
https://www.mycoachchuck.com/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-265

Listen to the episode on Spotify & Apple Podcasts (265) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
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Roofing SuccessBy Jim Ahlin

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