Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to sell more roofs and live better. Practical, mindset-driven tactics you can implement today. Watch, take notes, and scale your best closer—you.

Taylor Ammons Links:
https://paragonroofingusa.com/
https://www.facebook.com/taylorammons360/
https://linktr.ee/TaylorAmmons?fbclid=PAZXh0bgNhZW0CMTEAAacoUE0dZRwxmXV_ec_t86VxvUmw_PCVrIQjf6aN1q6bPV60LbkXiGJjv8_5tw_aem_jQ2aOFpAlZxQSX88lJC-uw

Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to sell vs. keep your company. If you run a $3–$15M roofing company (or want to), this is your unfair advantage.

Interested in working with a niched Google Specialized Marketing Team?
YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/

Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions.
Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own frameworks—plus a bonus “hypothetical boardroom” exercise to stress-test choices.

Consultant Brainstorm Prompt:
“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 10 sharp, voice-mode questions in radically different directions to stir insight - Do not keep building them on each other or offer a lot of ‘consulting’ until after I’ve answered all the questions. Ask the questions one at a time, Use creative twists and weird angles to get out of my default thinking. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don’t be a slave to them. Go rogue if needed. Challenge me.”

Simulated Boardroom Prompt:
“I’m working on [insert gnarly problem] with [insert constraint] — ask me 3 brutal questions (1 at a time): what’s the real issue, 3–5 key metrics for context, and what wild success looks like. Then simulate a no-fluff boardroom where [insert 3 real thinkers you respect] argue their actual, contradictory views. Let one idea win, name a leader, and have them drop a clear, high-stakes next move — using [insert framework] and [insert mental model] as loose guides, but break rules if better insight emerges.”

Our Website: https://hookagency.com/
Connect with Tim on FaceBook:   / invigorated 
Our meme page:   / roofermemes 
DIY Website / SEO guide:   • DIY Home Services SEO 

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry

Roofing’s dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects. Expect no-BS sales talk, underdog grit, and scripts your reps can use today.

Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

Interested in working with a niched Google Specialized Marketing Team?
Book here for $1,000 off: https://hookagency.com/youtube-deal/

Use this prompt:
“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 5 sharp, voice-mode questions in radically different directions to stir insight. Use creative twists and weird angles to get out of my default thinking. Ask each question 1 by 1, and don’t build on the last answer to keep it hitting from different angles. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don’t be a slave to them. Go rogue if needed. Challenge me.”

Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Interested in working with a niched Google Specialized Marketing Team?
YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/
Is AI going to replace roofers? Not exactly—but it will change the game for how roofing businesses operate. In this episode, Tim Brown sits down with Andy Keys, VP of Sales at JobProgress, to talk about automation, AI, and the future of roofing technology.

You’ll learn:

The most impactful roofing tech tools right now

How AI can save contractors hours every week

Automation strategies for scheduling, estimating & follow-up

Why tech adoption is a mindset, not a skillset

2025 predictions for roofing industry technology

Whether you’re a tech nerd or a roofing traditionalist, this episode will help you stay ahead of the curve.

📌 Learn more at: https://hookagency.com
📌 Connect with Andy: https://jobprogress.com

“There’s No Good Roofing Salespeople” — How to Build Them Anyway | Dominic Caminata
Struggling to find good roofing salespeople? You’re not alone. In this episode, Tim Brown sits down with Dominic Caminata, CEO of Renaissance Roofing, to break down why great roofing sales reps are so rare—and exactly how to develop them in-house.

You’ll learn:

Why the roofing industry has a sales talent shortage

The traits to look for when hiring sales reps

How to create a training system that actually works

Why culture beats commission in long-term performance

How Dominic built one of the most respected roofing sales teams in the country

If you want to grow your roofing business beyond yourself, this episode is a must-watch.

📌 Connect with Dominic: https://renaissanceroofing.net

How to Create Sales Carnivores & Scale Your Sales Team | Sam Taggart
Want to build a sales team that hunts for business instead of waiting for leads? In this episode, Tim Brown sits down with Sam Taggart, founder of D2D Experts, to uncover what it takes to create true sales carnivores and why most roofing and home service businesses stay stuck.

You’ll learn:

• Why relying on marketing alone is dangerous for growth
• The Carnivore vs. Herbivore vs. Omnivore sales model
• How to structure your team for hunters and closers
• Why strong cultures require high initiation standards
• The DDT formula to double revenue: more reps, more conversations, higher close rates

Plus, Sam shares tips from his bestselling book Becoming a Sales Carnivore and reveals what’s working NOW for roofing, solar, and home services sales teams.

📌 Connect with Sam: https://thed2dexperts.com

Master the Art of Storytelling with Jay Golden | Hook Better Leads Podcast
Want to tell better stories that actually connect, convert, and create trust? In this episode, we sit down with Jay Golden, a world-class storytelling coach, to uncover the secrets behind stories that move people.

You’ll learn:

How to find endless stories from your own life

The Journey Curve framework for powerful storytelling

Why transformation, not victory, makes your story compelling

How tension builds trust (and why most business stories fail)

Practical tips for keynotes, marketing, and everyday conversations

Whether you’re a contractor, marketer, or CEO, these insights will help you build influence and grow your business through authentic, powerful storytelling.

Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads Podcast

What does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move.

Topics:

• Building a brand people remember
• TV jingles, tiger suits, and trucks that pop
• Why details (like your office!) actually matter
• What separates top sales reps from average ones

👇 Connect with Ben / Roof Tiger
🔗 Website: https://www.therooftiger.com
📱 Instagram: https://www.instagram.com/benjamintiger

📍 Learn more about Hook Agency: https://hookagency.com

#RoofingMarketing #HookBetterLeads #RoofTiger #ContractorBranding