What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers.

Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become walking billboards. Learn why “We Fix Roofs” works, how to market for referrals, and why repetition beats reach.

This is one of the most tactical, inspiring episodes yet for roofing business owners and home service pros looking to grow smarter—not just bigger.

On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.

We talk memes, marketing risks, and what makes people actually connect with your content.

Drew Itnyre of Masters Roofing in Memphis discusses how roofing companies can use video content to dominate social media, generate leads, and build a recognizable brand.

Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and turning social media into a revenue stream.

🔥 Key Topics Covered:
✅ The power of video marketing for roofers
✅ How to create content that gets views AND sales
✅ Why engagement matters more than views
✅ Using neighborhood-focused Facebook Ads
✅ The secret to getting brand deals as a roofer

Subscribe to our page for more home services content / resources. 

Book a call with us: https://calendly.com/brynnwilson/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Samantha, a.k.a. RooferGirl, joined me to talk about her journey in the roofing industry, building a personal brand on social media, and navigating sponsorships. She shares her experiences as a female roofer, tips for content creators in the trades, and insights on working with brands like PrimeGrip. If you're in the trades, a roofing professional, or a creator looking to grow your presence, this episode is packed with first hand accounts of a creators journey.

Learn more about Ben Tiger at; https://www.therooftiger.com

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Are your systems and processes helping or hindering your growth? In this video, we explore how refining workflows, automating tasks, and optimizing efficiency can drive sustainable success. Whether you're managing a business, leading a team, or improving personal productivity, mastering systems and processes is key to scaling and achieving long-term goals.

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Curious about how a digital-only roofing sales process works? In this video, we break down the step-by-step journey from initial contact to final contract without ever needing an in-person visit!

Learn more about Kody Landals at; https://www.reimagineroofing.com/
Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Are sales and marketing really the same thing? Or do they play completely different roles in a business? In this episode, we break down the key differences between sales and marketing, how they complement each other, and why understanding both is crucial for business success.

🔹 Plus, we dive into the 4 Levels of Competency—a game-changing concept that explains how people develop skills and master their craft, from unconscious incompetence to unconscious competence. Whether you’re in sales, marketing, or any profession, this framework will help you level up!

Learn more about Aaron Santos at; https://roofcoach.net

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

In this episode, we dive into the fascinating journey of rebranding a roofing company and expanding its reach into the retail sector. We explore the challenges and successes of refreshing an established brand, creating a new identity, and leveraging marketing strategies to stand out in a competitive industry. Plus, we discuss the exciting venture of pushing into the retail space, exploring the opportunities and hurdles that come with diversifying the business. If you're interested in business growth, branding, and the strategies behind entering new markets.

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth