Guest:
Davey Cox – Founder, Cox Roofing (St. Louis)

Guest Socials:
Facebook: https://www.facebook.com/david.cox.1420354/
Company: https://coxroof.com/

This episode tells the raw, unfiltered story behind Cox Roofing’s resurgence, exploring how discipline, patience, and relentless execution rebuilt a roofing company after an eight-year federal prison sentence. It breaks down how Davey Cox returned to the industry in 2024 with zero shortcuts, rebuilt trust through transparency, and turned Cox Roofing into one of the most recognizable brands in St. Louis in under two years without relying on Google Ads or traditional paid media. The episode dives into street-level marketing tactics that actually work, including advanced yard sign placement strategies, branding simplicity, truck uniformity, and neighborhood saturation rooted in repetition rather than volume. It explores how skills from seemingly unrelated past experiences graffiti, street hustle, and door-to-door discipline translate directly into modern roofing marketing, sales psychology, and territory dominance. The discussion also covers why most companies misunderstand brand recognition, how visibility compounds faster than lead gen, and why placement matters more than scale. Beyond marketing, the episode examines sales culture at Cox Roofing, including hands-on owner involvement, daily ride-alongs, zero-tolerance standards, and why retaining elite sales reps requires personal investment rather than commissions alone. It also unpacks the creation and impact of one of the largest roofing Facebook communities in the country, how authentic content outperforms polished messaging, and why open dialogue even chaos builds real influence. The episode closes by emphasizing patience, self-accountability, and long-term thinking as the true drivers of sustainable success, showing how slowing decisions, avoiding emotional spending, and staying present in the work ultimately separate surviving contractors from dominant ones.