In this episode, Dmitry talks to Joel Orchel, founder of The Chimney Scientists. 

Insights: 
00:00 – Cold Open: "Carbon Monoxide in Your Basement – The Silent Killer from Chimneys"
00:54 – Branding Bombs: "Bright Yellow Trucks – Why We Stand Out in Philly"
01:07 – Services Breakdown: "Rebuilding Fireplaces, Chimneys & More – What We Really Do"
02:44 – Health Warning: "Your Chimney Could Be Poisoning Your Family – Here's How"
04:10 – Shocking Truth: "Most Homeowners Don't Realize Their Chimney Is Breaking Down"
05:20 – Backdraft Danger: "Small Leaks Turn into Carbon Monoxide Nightmares"
06:48 – Passion for Prevention: "We're Not Just Fixing – We're Saving Lives"
07:30 – Wrap-Up

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Today's guest:
https://www.linkedin.com/in/joeochal/
https://chimneyscientists.com/
https://www.instagram.com/chimneyscientists/

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Refresh your brand with Dmitry: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com

In this episode, Dmitry talks to Jason Reisman of Eustis Roofing. 

Sponsor: https://novatik.us/
Get $1,000 OFF your first order — just mention Dmitry.
Text “Metal” to 786-512-9248 to get started!

00:00 – Intro
01:14: - Coming up
02:44 – Roofing Company of the Year SOLD to Private Equity
03:29 – Why Jason Sold His $30M Empire: "I Hit Peak and Couldn't Grow Alone"
05:20 – The Unexpected PE Boost: "My Team Got 30% Raises Overnight"
07:45 – Brutal Truth: "If You're Not Performing, PE Fires You Fast"
10:15 – What Jason Fixed Before Selling: Books, Team, and Systems
13:45 – The CEO Identity Crisis: "Who Am I If I'm Not Climbing Roofs?"
17:30 – "I Still Install Roofs... To Keep Crew Respect"
21:15 – Instagram Trap: Flashy Posts Kill Installer Loyalty
25:40 – How to Earn Respect from Your Crew Post-Sale
28:10 – "Post Roof Details, Not Vacations – That's How You Build Quality"
31:50 – The Hard Lesson: Installers See Your Social Media Too (And Judge You)
33:27 – "Invite Crews to EVERY Event – Or Lose Your Team"
35:05 – Final Fire: "Installers Control Your Quality – Treat Them Like Gold"
36:48 – Dmitry & Jason Mic Drop: Make Installers Great Again
38:20 – Wrap-Up: Jason's Message to Every Roofing Owner

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
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Today's guest
Jason Reisman:
https://www.linkedin.com/in/jason-reisman-72484b16a/
Eustis Roofing Company:
https://eustisroofing.com/
https://www.instagram.com/eustisroofingcompany/#
https://www.facebook.com/EustisRoofing
https://www.youtube.com/channel/UCRuMFZ4N4Sa5_sUuoxGtL9w
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In this episode, Dmitry talks to Entrepreneur Peter Roth. 

Sponsor: https://thecatchall.com/

Insights
00:00 – The Catch All
00:39 – Coming Up
01:14 – How Peter Roth entered the roofing call center world
05:02 – When Scalify Call Centers started working with roofers
09:30 – Understanding homeowner psychology on the first call
13:55 – The scripts and openers that actually convert
18:12 – Why most roofing companies fail at follow-up
22:48 – Building a call center team that works
27:30 – Handling storm leads vs. retail roofing calls
32:44 – How to fix bad lead quality and wasted marketing dollars
36:58 – Training callers to sound confident and not robotic
41:15 – Insurance claims, touchpoints, and setting proper expectations
46:40 – The systems Scalify uses to scale roofing call centers
52:18 – Advice from Peter Roth to roofing owners trying to grow
58:40 – The future of call centers in the roofing industry

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881

Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com

Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
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Today's Guest
Peter Roth:
https://www.linkedin.com/in/realpeterroth/
Scalify Call Centers:
https://www.scalifyco.com/
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In this episode, Dmitry talks to Landon Hammonds of Perimeter Roofing. 

From knocking doors on day one to leading 35 roofers across multiple states, Landon has become one of the fastest-rising leaders at Perimeter. At only 25, he has built systems, teams, and a discipline-driven mindset that separates him from the rest of the industry.

Sponsor: https://workninjas.com/

In this interview, we cover:
Landon's first day knocking doors and how the grind shaped his work ethic
Balancing residential and commercial roofing
Why SOPs, systems, and double-checking are essential
Managing stress, workload, and rapid growth
How private equity changed structure inside the company
Competing in Atlanta’s crowded roofing market
Why experience beats online tutorials
Leadership challenges in managing 35 guys across multiple states
How to know which jobs are worth your time
The toxic and rewarding sides of the roofing industry
Communication, integrity, and the power of saying no
What keeps him grounded and sane
His long-term mission to impact every person he meets
If you work in roofing, sales, leadership, or any service industry, this episode delivers practical lessons built on real-world experience.

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/

In this episode, Dmitry talks to Elijah Muhm, former co-owner of Roman's Roofing. 

Sponsor: https://cwilsonlaw.com

Insights
00:00 – Intro
00:35 – Sponsor: Chad T. Wilson Law Firm
01:55 – How Elijah Muhm got started in roofing
04:12 – Joining Roman’s Roofing and finding early success
07:08 – The culture and lessons learned at Roman’s Roofing
10:30 – The moment everything changed: Elijah’s sudden exit
13:20 – Life after Roman’s Roofing: rebuilding from zero
16:05 – The truth about leaving a big company on principle
18:52 – Lessons on leadership and personal integrity
22:10 – Building a new path in the roofing industry
25:34 – How to earn trust again after starting over
28:45 – What Elijah learned about loyalty and reputation
32:00 – Creating a roofing company built on values
35:28 – Marketing, storytelling, and personal branding
38:12 – Advice for roofers going through tough transitions
41:00 – The future of Elijah’s new roofing journey
43:20 – His message to roofers, leaders, and entrepreneurs

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
============================
Today's guest
Elijah Muhm:
https://www.linkedin.com/in/elijah-muhm-0ab623214/
https://www.instagram.com/elitheslyguy1986/
Empower & Master LLC:
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In this episode, Dmitry talks to Aldin Mejia, owner of Top Metal Supply.

Insights
00:00 – Intro
00:48 – Early life and moving to the U.S.
04:49 – Learning the trades and developing work ethic
08:48 – Starting the countertop business
12:28 – Entering metal roofing and navigating Miami-Dade approvals
18:55 – Naming the company and building the Top Metal brand
26:02 – Understanding metal roofing system types
32:26 – Durability, coatings, paint performance, and long-term warranties
38:00 – Who Top Metal serves and how contractor relationships are built
46:58 – Faith, humility, leadership, and personal values in business
50:46 – Hiring challenges and building a reliable team
52:29 – Customer service standards and how complaints are handled
56:16 – Cash flow, accounting, and financial discipline in construction
58:57 – Social media, brand presence, and building trust online
01:02:13 – Balancing marriage, family, and running a growing company
01:09:13 – Expansion strategy  and future vision for Top Metal
01:12:27 – Final message to roofers, installers, and business owners

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Today's guest
Aldin Mejia: 
https://www.facebook.com/aldin.mejia
Top Metal: 
https://topmetalsupplier.com
https://www.facebook.com/TopMetalUSA/
https://www.tiktok.com/@topmetalusa
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Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.roofing-school.com/ 

In this episode, Dmitry sits down with David Carroll, CEO of Dope Marketing. 

Podcast Sponsor: https://agentone.roofingbusinesspartner.com/

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00:00 – Intro and Banter: Surviving Minnesota Winters
00:30 – First Business Hurdles: From No Job to Home Services Startup
01:22 – Reflecting on Growth: Preparation Meets Opportunity in Roofing
02:32 – Why Stick with Home Services: The Universal Needs of Contractors
02:59 – Job Market Real Talk: Would You Hire Yourself?
05:50 – Phasing Out the Old: Knowing When to Launch Dope Marketing
08:46 – Scaling Dreams: Franchising, Investors, and Keeping the Fun Alive
11:00 – The Lonely Crown: Leadership Lessons and Personal Wiring
13:00 – Hiring Evolution: From Potential to Proven Systems
17:00 – YouTube as a Business: Monetizing Content Like a Pro
19:00 – Learning from the Competition: Reverse-Engineering Success
20:00 – Sleepless Nights Scale Too: Stress from Vans to Multi-Millions
21:00 – Boredom Sparks Change: Why I Pivoted to Marketing
22:00 – Dope's Edge: Embracing AI and Data for Recession-Proof Strategies
25:00 – Agencies on Alert: The Shift to Implementation and Results
28:00 – Campaigns vs. Branding: Defining What Really Drives Impact
32:00 – Managing Expectations: The Emotional Rollercoaster of Marketing
35:00 – Unpredictable Twists: Elections, Disasters, and Marketing Dips
37:00 – If Marketing Vanished Tomorrow: Adapting and Pivoting Fast
40:00 – Explosive Growth: Scaling Gutter Cleaning to Seven Figures
45:00 – Holiday Lights Hustle: Turning Down Jobs and Building Trust
50:00 – Dope Philosophy in One Line: Data-Driven Decisions for Owners
53:00 – Personal Redemption: From Dark Days to Funding a Future
56:00 – Pattern Interrupts: Slowing Down for Real Transformation

============================

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
============================
Today's guest: David Carroll
https://www.facebook.com/david.l.carroll.7
https://www.instagram.com/davedopemarketing/?hl=es
https://www.youtube.com/@DopeMarketing
https://www.dopemarketing.com/meettheteam

In this episode, Dmitry talks to Jonathan Cater, founder of Creator's Den and Chief Marketing Officer at AlphaOne Exteriors. 

Video Sponsor: alivo.ai (Mention Dmitry for a deal!)

00:00 – Intro
01:59 – Coming Up
02:27 – Presentation
03:00 – Introducing John: The Quiet Force in Content Creation
08:09 – Learning From Others: The Real Key to Growth
09:00 – The Pride of Building Studios Across the Country
13:55 – The Real Difference Between a Media Company and a Creator
17:00 – Calling Out the Sheriff: Why Dmitry Speaks Up
17:40 – “If You Won’t Do It, I Will” — Taking Action When Others Don’t
23:00 – How to Turn Conversations Into Community
24:22 – Why Every Business Should Act Like a Media Company
25:27 – How Authentic Content Attracts the Right Audience
27:05 – Final Advice: Be the Example Others Can Follow
34:37 – The Personal Brand Gap in Contractors’ Content
37:40 – Differentiation comes from building authenticity
41:55 – Storytelling wins regardless of short or long form
44:02 – Click-Through Rate & Retention
50:32 – Stop Posting Drone Videos
59:00 – Experiencing a Russian Bathhouse Sauna Extreme
01:00:00 – Pushing Your Limits and Showing Up Authentically
01:01:00 – Storytelling Lessons from Extreme Experiences

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Codey Eatherton, owner of Rapid Response Roofing. 

00:00 – Intro
01:00 – Sponsor: Hook Agency
02:13 – Coming Up
02:58 – From Roofer to CEO: Corey’s Journey Begins
05:10 – Hardest Challenges: Labor, Sales & Leadership
07:19 – When Growth Backfires: Losing Half the Revenue
09:44 – Scaling Too Fast & the Million-Dollar Lesson
11:43 – Money Mistakes Every Young Owner Makes
13:31 – The Future of Roofing: AI vs. Old School Work Ethic
16:15 – Marketing with a Lamborghini: Smart Move or Flex?
19:54 – Community Reactions & Lessons in Humility
22:46 – Should Roofers Charge for Inspections? The Debate
29:00 – Standing Out: Becoming the Local Roofing Celebrity
30:14 – Installer to CEO: The Ultimate Mindset Shift
33:22 – Hitting $5M Before 30 – Pressure or Validation?
35:04 – Success Without Balance Isn’t Success at All
36:45 – Proving the Doubters Wrong & Finding Purpose
41:39 – Money Isn’t Success: What It Really Means to Win

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Taylor Ammons, owner of Paragon Roofing. 

00:00 – Intro
00:43 – Coming Up 
01:21 – Hook Agency tattoo story
03:21 – From college dropout to factory worker
08:54 – Networking beyond door knocking
09:06 – From cars to roofs: who has the better reputation?
11:23 – Creating fake damage while storm chasing
12:00 – From drug addiction to a new start
14:01 – Confident, successful, and cocky
14:51 – Starting a company out of ego and arrogance
15:00 – Inside Music City’s business model
19:00 – Leads and independence.
21:13 – Clients following him to Paragon.
23:00 – Knocking doors and early hustle.
25:30 – Always build with the end in mind
27:50 – Paying to learn from industry leaders
30:00 – Final advice for future roofing owners
31:00 – Too many roofers in Nashville?
31:20 – Quality vs price mindset
33:40 – Volume over quality issue
35:41 – What makes a good contractor
36:25 – Questions every homeowner should ask
39:26 – Educate homeowners, even if they choose cheaper roofers.
40:43 – Making time for what matters.
41:29 – If you know you’re the best, show it.
43:00 – Debating staples vs. cap nails.
44:12 – Baiting comments on purpose.
45:29 – Video tools and workflow.
47:57 – Film for your audience, not yourself.
48:34 – Just start — everyone sucks at first.
49:02 – Just get out there and do it.
49:50 – The story behind “The Amman’s Advantage.”
51:04 – Launching in Q4 with purpose.
52:12 – Exciting times ahead.
52:15 – Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/