Roofing Insights Podcast

Dmitry talks to Alex Lindus & Lindsay Van Keuren about how they created their own CRM while working at Lindus Construction, and their decision to launch it publicly. 

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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights

01:07 – Introduction and moving from construction to technology
01:56 – Scaling Lindus Construction from $14M to $55M using technology
04:02 – How Contractor Flow helps owners avoid working 80-hour weeks
05:14 – Lindsey's transition from Director of Marketing to COO of Contractor Flow
08:02 – Why Salesforce is considered the best CRM for scaling
09:32 – Salesforce vs. competitors and the power of custom objects
10:45 – Tracking key performance indicators (KPIs) and the importance of closing rates
12:14 – Moving from manual data entry to automated "data capture"
13:59 – The difficulty of change management for contractors
19:12 – The "Sandbox" feature: Testing changes without disrupting live business
22:52 – When is the right moment for a profitable business to implement technology?
24:22 – Case study: Doubling revenue with better reporting and real-time data
30:04 – Using accountability platforms to track production efficiency
35:16 – Separating product families to identify true profit margins
40:54 – Solving the QuickBooks integration headache with bi-directional syncing
55:07 – Data security and why major banks trust the Salesforce platform
01:07:59 – Using AI bots to prove seasonality shouldn't dictate marketing budgets
01:19:09 – The importance of niche focus: Why "less is more" in product lines
01:23:05 – The "Crawl, Walk, Run" approach to implementing complex systems
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Dmitry talks to insurance attorney Steve Badger.  

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Sponsor of This Episode
GoNano: https://gonano.com/en/partners/roofing-insights
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Today's guest:
Steve Badger 
Zelle Law Firm: https://www.zellelaw.com/ 
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Dmitry talks to former Sales Rep Ken Koch about what's really going on at Evolve Construction and the investigations against them. 

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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights

0:00:01 Starting in the roofing industry in 2005
0:01:45 Working with billionaire LC Nasdaq and Aspen Contracting
0:03:15 Generating $19.5 million in sales in just 45 days
0:03:55 Surviving a 10,000-pound truck running over his head
0:04:34 Dying seven times and experiencing the "other side"
0:04:54 A three-hour conversation with Jesus about life's purpose
0:08:28 Spiritual revelations and 77 missing books of the Bible
0:10:12 Analyzing the "10,000ft view" of industry profitability
0:13:46 Facing a lawsuit from Evolve Construction with 21 others
0:15:07 Concerns over 35% cancellation fees and nationwide sales calls
0:18:09 Investigating industry fraud with the FBI in Omaha
0:21:20 Exposing unethical business models and forged documents
0:25:35 Estimates of thousands of canceled roofing contracts
0:37:15 Claims of company payroll being handled via Cash App
0:43:09 The multi-billion dollar impact of theft on middle-class Americans
0:50:00 Final message: Choosing love and compassion over "dirty" business
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Dmitry talks to Brian McSteen about his battle against leadership at the Better Business Bureau (BBB) after 10 years with an A+ rating went down the drain. 

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Today's guest:
Brian McSteen
McAllen Roofing: https://mcallenroofing.com/
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights
00:00 – Coming Up...
01:00 – Brian McSteen Background
02:02 – How He Got Accredited with the BBB
04:20 – Is the BBB Rating System Manual?
05:07 – Becoming an Advocate & Joining the Board
07:22 – The Houston BBB President
08:01 – Challenging BBB Policies (Door-to-Door Ban)
10:10 – Conflict Escalates with BBB Leadership
12:33 – Impact on Leads, Revenue & Reputation
14:13 – Legal Action & Escalation to Higher Authorities
17:30 – Massive Business Losses After Storm Opportunity
19:55 – Questioning Leadership & Credibility
20:29 – Final Thoughts on Power, Influence & Accountability
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Dmitry talks to Ed Pain and David Stodolak about marketing trends, what makes contractors successful, and how to tell the difference between real vs. "junk" leads. 

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Today's guest:
Ed Pain and David Stodolak
Connecting The Dots: https://connectingdotsllc.com
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Dmitry talks to Jason Einsiedel about his roofing career, a traumatic fall, and his hard-won recovery. 

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Sponsor of This Episode: Best Roofing Shoes
Order Yours Here: https://shop.contrafootwear.com/?ref=DMITRYLIPINSKIY
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Today's guest:
Bridget Como
Forensic Building Science: https://www.forensicbuildingscience.com/ 
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights

00:00 - Introduction
01:40 - Jason’s Career in the Roofing Trade
03:44 - Taking the Leap: Starting His Own Business
04:42 - Witnessing Accidents Early in His Career
06:20 - The Day of the Accident: A Cousin's House
07:17 - The Moment of the Fall: A Slip on Plastic
08:45 - Impact and Immediate Aftermath
10:50 - The Severe Injuries
11:53 - A Grueling 6-Month Recovery Journey
13:10 - How the Accident Affected His Family
18:29 - The "Invincibility" Mentality in Roofing
21:17 - Living with the "New Normal" & Chronic Pain
28:01 - Life Lessons: Finding Perspective after Tragedy
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In this episode, Dmitry talks to Sean Moriarty, Executive Roof Coach. 

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Sponsor of This Episode: Work Ninjas
Expert Back Office For Roofing Companies - https://workninjas.com/
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Today's guest:
Bridget Como
Forensic Building Science: https://www.forensicbuildingscience.com/ 
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights:
00:00 Introduction & Studio Setup – 4 Years Later
01:15 Going Sober – The Turning Point
08:30 From Sobriety to Systems & Executive Roof Coach
09:40 Partnerships, Lawsuits & Rebuilding the Business
15:30 Commercial Roofing Reality – Systems vs Workflow
20:20 Million-Dollar Contracts & The Margin Trap
23:00 Payment Disputes, Retainage & GC Conflicts
27:30 Business, Coaching & Building a Foundation
33:00 What Makes a Real Coach?
38:00 CrossFit, Discipline & Personal Standards
39:30 Stuck at $2–3M? Systems vs More Leads
41:00 AI in Roofing – Leverage, Not Replacement
42:00 Marketing Mistakes & Why Agencies Fail
44:30 Money, Lifestyle & Owner Discipline
46:00 When Should an Owner Step Out of Production?
47:00 Customer Experience & Industry Reputation
49:50 Service & Maintenance as the Real Opportunity
52:10 Why Roofers Stay Broke
53:00 Ego vs Ignorance
54:30 Roof Rejuvenation Debate (Roof Max, GoNano)
58:00 Storm Chasers & The Future of Sales
01:00:50 Leadership, Hiring & Owning Your Role
01:02:40 $1M vs $10M Company – Mindset & Investment
01:03:30 Advice for Overwhelmed Entrepreneurs
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In this episode, Dmitry talks to building science expert Bridget Como. 

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Sponsor of This Episode
Take $1500 off your first GoNano order: 

https://gonano.com/partners/roofing-insights
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Today's guest:
Bridget Como
Forensic Building Science: https://www.forensicbuildingscience.com/ 
============================
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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In this episode, Dmitry talks to Robin Scherer, owner of Trust Roofing. 

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Sponsor of This Video:
Book a Demo with JobNimbus: 
https://jobnimbus.me/4mQCNO2
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Today's Guest:
Robin Scherer: https://www.linkedin.com/in/robinroofs/
Trust Roofing: https://trustroofing.com
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights:
00:00 – JobNimbus
00:07 – Coming Up...
00:43 – What really changes when scaling a roofing company
03:30 – Robin Scherer’s background in sales and business
07:30 – Building strong culture and high-performing teams
10:45 – Systems, processes, and structure for rapid growth
14:55 – Hiring, training, and mistakes made while scaling
17:30 – Consumer education and the impact of Google and AI
20:40 – Retail roofing vs. insurance work: why branding wins
23:30 – What’s harder now than when the company started
25:00 – Costly jobsite mistakes and risk management
28:15 – Warranties, claims, and customer service as marketing
31:00 – Commercial operations and field stories
34:50 – Why owners must understand real roof work
36:10 – Roofing trends: metal, stone-coated, and innovation
39:20 – Leadership growth and industry blind spots
43:00 – Insurance pitfalls and young roofer mistakes
46:00 – False promises in roofing and hard lessons learned
49:20 – Fighting insurance carriers and state-by-state differences
52:00 – Work-life balance and CEO pressure
55:30 – Final mindset advice and closing thoughts
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Kenny Baden about his recovery journey, consulting, content and the future of retail roofing. 

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Sponsor of This Episode
Estimate Experts:

https://estimate-experts.com
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Today's guest: Kenny Baden
Baden Consulting: https://badenconsulting.net/about
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights
00:00 – Extended intro
02:19 – Interview begins: suits, image, and first impressions
03:49 – Culture shift: suits vs casual (Patrick Bet-David, Hunter Ballou)
05:49 – Image as a brand and sales advantage
07:29 – Look good, feel good, play good
08:24 – Being in a room full of winners
10:49 – Losing everything and starting from zero
12:04 – Dressing with intention as a strategy
14:19 – Addiction, humility, and losing direction
17:04 – From college graduate to convicted felon
18:19 – What addiction really feels like
20:34 – The real turning point
22:49 – Redirecting destructive energy into success
25:29 – Consulting, content, and industry truth
27:54 – Instagram culture vs real results
29:14 – You can’t fake the work
31:29 – Mentors, networks, and real growth
33:44 – Immigration pressure and job sites
38:19 – Private equity and generational wealth
39:59 – Closing thoughts on opportunity and leadership
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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