Dmitry talks to Jason Einsiedel about his roofing career, a traumatic fall, and his hard-won recovery. 

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Sponsor of This Episode: Best Roofing Shoes
Order Yours Here: https://shop.contrafootwear.com/?ref=DMITRYLIPINSKIY
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Today's guest:
Bridget Como
Forensic Building Science: https://www.forensicbuildingscience.com/ 
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
============================
Insights

00:00 - Introduction
01:40 - Jason’s Career in the Roofing Trade
03:44 - Taking the Leap: Starting His Own Business
04:42 - Witnessing Accidents Early in His Career
06:20 - The Day of the Accident: A Cousin's House
07:17 - The Moment of the Fall: A Slip on Plastic
08:45 - Impact and Immediate Aftermath
10:50 - The Severe Injuries
11:53 - A Grueling 6-Month Recovery Journey
13:10 - How the Accident Affected His Family
18:29 - The "Invincibility" Mentality in Roofing
21:17 - Living with the "New Normal" & Chronic Pain
28:01 - Life Lessons: Finding Perspective after Tragedy
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In this episode, Dmitry talks to Sean Moriarty, Executive Roof Coach. 

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Sponsor of This Episode: Work Ninjas
Expert Back Office For Roofing Companies - https://workninjas.com/
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Today's guest:
Bridget Como
Forensic Building Science: https://www.forensicbuildingscience.com/ 
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights:
00:00 Introduction & Studio Setup – 4 Years Later
01:15 Going Sober – The Turning Point
08:30 From Sobriety to Systems & Executive Roof Coach
09:40 Partnerships, Lawsuits & Rebuilding the Business
15:30 Commercial Roofing Reality – Systems vs Workflow
20:20 Million-Dollar Contracts & The Margin Trap
23:00 Payment Disputes, Retainage & GC Conflicts
27:30 Business, Coaching & Building a Foundation
33:00 What Makes a Real Coach?
38:00 CrossFit, Discipline & Personal Standards
39:30 Stuck at $2–3M? Systems vs More Leads
41:00 AI in Roofing – Leverage, Not Replacement
42:00 Marketing Mistakes & Why Agencies Fail
44:30 Money, Lifestyle & Owner Discipline
46:00 When Should an Owner Step Out of Production?
47:00 Customer Experience & Industry Reputation
49:50 Service & Maintenance as the Real Opportunity
52:10 Why Roofers Stay Broke
53:00 Ego vs Ignorance
54:30 Roof Rejuvenation Debate (Roof Max, GoNano)
58:00 Storm Chasers & The Future of Sales
01:00:50 Leadership, Hiring & Owning Your Role
01:02:40 $1M vs $10M Company – Mindset & Investment
01:03:30 Advice for Overwhelmed Entrepreneurs
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In this episode, Dmitry talks to building science expert Bridget Como. 

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Sponsor of This Episode
Take $1500 off your first GoNano order: 

https://gonano.com/partners/roofing-insights
============================
Today's guest:
Bridget Como
Forensic Building Science: https://www.forensicbuildingscience.com/ 
============================
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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In this episode, Dmitry talks to Robin Scherer, owner of Trust Roofing. 

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Sponsor of This Video:
Book a Demo with JobNimbus: 
https://jobnimbus.me/4mQCNO2
============================
Today's Guest:
Robin Scherer: https://www.linkedin.com/in/robinroofs/
Trust Roofing: https://trustroofing.com
============================
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
============================
Insights:
00:00 – JobNimbus
00:07 – Coming Up...
00:43 – What really changes when scaling a roofing company
03:30 – Robin Scherer’s background in sales and business
07:30 – Building strong culture and high-performing teams
10:45 – Systems, processes, and structure for rapid growth
14:55 – Hiring, training, and mistakes made while scaling
17:30 – Consumer education and the impact of Google and AI
20:40 – Retail roofing vs. insurance work: why branding wins
23:30 – What’s harder now than when the company started
25:00 – Costly jobsite mistakes and risk management
28:15 – Warranties, claims, and customer service as marketing
31:00 – Commercial operations and field stories
34:50 – Why owners must understand real roof work
36:10 – Roofing trends: metal, stone-coated, and innovation
39:20 – Leadership growth and industry blind spots
43:00 – Insurance pitfalls and young roofer mistakes
46:00 – False promises in roofing and hard lessons learned
49:20 – Fighting insurance carriers and state-by-state differences
52:00 – Work-life balance and CEO pressure
55:30 – Final mindset advice and closing thoughts
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Kenny Baden about his recovery journey, consulting, content and the future of retail roofing. 

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Sponsor of This Episode
Estimate Experts:

https://estimate-experts.com
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Today's guest: Kenny Baden
Baden Consulting: https://badenconsulting.net/about
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
============================

Insights
00:00 – Extended intro
02:19 – Interview begins: suits, image, and first impressions
03:49 – Culture shift: suits vs casual (Patrick Bet-David, Hunter Ballou)
05:49 – Image as a brand and sales advantage
07:29 – Look good, feel good, play good
08:24 – Being in a room full of winners
10:49 – Losing everything and starting from zero
12:04 – Dressing with intention as a strategy
14:19 – Addiction, humility, and losing direction
17:04 – From college graduate to convicted felon
18:19 – What addiction really feels like
20:34 – The real turning point
22:49 – Redirecting destructive energy into success
25:29 – Consulting, content, and industry truth
27:54 – Instagram culture vs real results
29:14 – You can’t fake the work
31:29 – Mentors, networks, and real growth
33:44 – Immigration pressure and job sites
38:19 – Private equity and generational wealth
39:59 – Closing thoughts on opportunity and leadership
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Dan Ward, owner of Rumble Roofing. 

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Sponsor of This Episode
Roofing Business Partner:
https://agentone.roofingbusinesspartner.com
============================
Today's guest:
Dan Ward
Rumble Roofing: https://www.rumbleroofing.com
============================
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
============================
Insights:
00:00 – Roofing Business Partner
00:11 – Coming Up...
00:55 – Introduction and setting the tone for the conversation
02:18 – Dan Ward’s background and entry into the roofing industry
04:46 – Early career lessons and mistakes that shaped his approach
07:34 – What separates average roofers from top performers
10:12 – Sales fundamentals most contractors overlook
13:05 – Building trust with homeowners in competitive markets
15:48 – The role of leadership in scaling a roofing company
18:36 – Hiring, training, and developing strong teams
21:27 – Common operational bottlenecks in growing roofing businesses
24:19 – Managing reputation and long-term brand value
27:11 – Market changes and how roofers must adapt
30:06 – Advice for contractors stuck at the next growth ceiling
33:14 – Lessons learned from failure and course correction
36:08 – Industry myths that hurt roofing professionals
39:02 – Final insights on discipline, consistency, and longevity
41:32 – Roofing Insights Belt
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Linta Roofing owner Jeffery Linta. 

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Today's guest
Jeffrey Linta: 
https://www.linkedin.com/in/jeffrey-linta-314b7328/
Linta Roofing:
https://lintaroofing.com
============================

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
============================
Insights
00:00 – Coming up...
00:36 – Opening context: today’s roofing market
02:11 – Personal background and early lessons from the roofing industry
04:47 – How roofing sales really work
07:29 – Building trust fast with homeowners who are already skeptical
10:18 – Why price shoppers are created by bad sales conversations
13:06 – Educating vs. selling: changing the way roofers present valu
16:02 – Common mistakes reps make during insurance conversations
18:41 – Leadership gaps in roofing companies and their real cost
21:27 – Training sales reps to think, not just follow scripts
24:36 – The importance of standards, process, and accountability
28:14 – Scaling roofing businesses without destroying culture
31:22 – Social media, ego, and the modern roofing image problem
34:47 – Long-term reputation vs. short-term wins
38:19 – Advice for new roofers entering the industry
41:52 – Mindset, discipline, and sustainable success
46:40 – Key takeaways and final reflections
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Mauricio Gutierrez, CEO of Estimate Experts. 

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Today's guests:
Mauricio Gutierrez: https://www.linkedin.com/in/mauricio-gutierrez-321990177/es
Estimate Experts: https://estimate-experts.com/
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Mauricio supplementing company: https://estimate-experts.com/
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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00:00 – Intro: Mauricio, Founder of Estimate Express from Colombia
00:58 – Early Ambition: Dreaming Big and Moving to the USA
02:05 – The Drive You Can't Teach: Key to Success
03:32 – Tough Lesson: Toxic Boss in Colombia
04:34 – Breaking Into Restoration & Insurance World
06:02 – Discovering Xactimate: How Estimate Express Started
07:31 – The Big Problem: Contractors Hate Paperwork
08:46 – Roofing Shocker: The Trade Leaving Most Money on the Table
09:41 – Why Roofers Lose Thousands on Every Claim
11:06 – What Makes Estimate Express Different
12:23 – Key Tools: Satellite, Clear Photos & Certified Estimators
14:34 – Will AI Kill This Industry? (Honest Answer)
19:09 – Real Turnaround: 2 Days for Estimates, 60-90 Days for Settlements
20:30 – Claim Management: Fighting Supplements Without Being a PA
33:00 – Insane Success Rate: Almost Zero Denials
36:38 – Claim Inflation: Still Happening or More Professional Now?
40:00 – Why They Switched to Flat Fees (No More Percentage)
43:00 – What to Ask Before Hiring a Supplement Company
46:00 – Full Transparency: Real-Time Portal & Weekly Reports
48:00 – Supplements Are Fair: Adjusters Miss Items All the Time
52:00 – #1 Mistake Contractors Make That Costs Them Big
53:00 – One Key Lesson About Claims That Changes Everything
54:00 – How to Get Started with Estimate Express (Fast Onboarding)
55:00 – Wrap-Up
============================
Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Mark Easton of Buccos Roofing. 

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Book a Demo with JobNimbus: 
https://jobnimbus.me/4mQCNO2
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
============================
Today's guest:
Mark Easton:
https://www.facebook.com/buccosroof/
https://www.instagram.com/buccosroofing/
https://www.linkedin.com/company/buccos-roofing/
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00:00 – Intro: "Success Is Not Just Money – Roofing Is a Business, Not a Trade"
01:07 – The Aha Moment: "First Big Check – This Isn't a Trade, It's a Company"
03:29 – Branding Bombs: "Yellow Shorts Everywhere – That's How We Stand Out"
06:48 – "Fake It Till You Make It Actually Works – Here's Proof"
10:15 – Clean Sites Win Jobs: "People Judge You by Your Job Site First"
13:45 – Team Culture: "I Want My Guys to Make Money – Not Just Me"
18:20 – "I Dress Up for Interviews – It's Respect for the Craft"
22:15 – Hiring Truth: "I'd Rather Wait Than Hire the Wrong Guy"
25:40 – Growth Trap: "Big Revenue Doesn't Mean Rich – Change That"
28:10 – Faith in Business: "God Gave Me This – Now I Give Back"
31:50 – "I Don't Want to Compete – I Want to Help Roofers Win"
35:20 – Franchise Dream: "Build Something Bigger Than Just My Company"
38:45 – "We Exposed the Scammers – Now Let's Build Real Value"
42:10 – The Missing Link: "Most Franchises Don't Care About You"
45:30 – Final Fire: "Let's Make Roofing Companies Great – Together"
48:20 – Wrap-Up
============================
Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Matt Morgan of Chad Wilson Law Firm. 

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Have denied claim? Consult with https://cwilsonlaw.com/ 
Contractors I recommend: https://directorii.com
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
============================
Insights
00:00 – Chad T. Wilson Law Firm
00:22 – Coming Up...
01:02 – Introductions, Background & Setting the Stage
04:18 – Getting Started in Roofing & Early Lessons
09:55 – Field Experience vs. Office Decisions
15:40 – Sales, Trust & Customer Expectations
21:30 – Hiring, Training & Building the Right Team
27:10 – Leadership Mistakes & Hard Business Lessons
33:05 – Marketing, Branding & Standing Out Locally
39:22 – Operations, Systems & Daily Accountability
45:40 – Scaling Challenges & Growing Without Chaos
52:18 – Industry Changes & Where Roofing Is Headed
58:30 – Personal Growth, Mindset & Work–Life Balance
01:05:12 – Advice for New Contractors
01:11:20 – Final Thoughts, Takeaways & Closing Remarks
============================
Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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