In this episode, I sit down once again with Randy Hurtado, a respected roofing industry leader, entrepreneur, and COO of The Good Contractors List, to unpack what truly separates top contractors from the rest of the market.

Randy shares how the industry is shifting away from pay-to-play marketing and toward trust, credibility, and reduced risk for homeowners. We talk about how AI-driven search is changing contractor visibility, why third-party backing and guarantees matter more than ever, and how reputation now plays a bigger role than traditional advertising.

His philosophy remains consistent:

Build trust first. The business follows.

We also dive into the growth of The Good Contractors List, including how contractors are vetted, why real estate professionals rely on it, and how being backed by a trusted platform changes conversations with homeowners and referral partners. Randy explains how top contractors position themselves as the safest choice—not the cheapest one.

Toward the end of the conversation, Randy shares powerful leadership lessons for entrepreneurs, including why he hires for character over experience, what traits you can't train, and why wearing multiple hats early on is essential before learning how to delegate the right way.

If you're a contractor or business owner looking to stand out in a crowded market, earn better referrals, and build long-term authority, this episode will give you a clear framework for separating yourself from the rest—without racing to the bottom.

In this episode, I sit down with Mike Matalone, Founder and Chief Talent Officer of XP3 Talent System and author of the Amazon best-seller Hire • Train • Retain. Mike shares actionable strategies that roofing and trade business owners can use to hire the right people, train them effectively, and retain top talent to drive growth.

We dive into the science of employee engagement, discretionary effort, and how aligning your team's behaviors with their roles can double productivity without adding new hires. Mike breaks down why having a strong mission, vision, and core values is critical to motivating your team and creating long-term success.

Mike also shares practical tips on building a high-performing culture, aligning roles with individual strengths, and creating a psychological connection that keeps employees committed to your business goals.

If you're a roofing contractor, trade business owner, or entrepreneur looking to scale your business through better team management, this episode is packed with insights you can start applying today.

In this episode of The Start Build Grow Show, I sit down with Jacob Hicks- CEO, author, speaker, entrepreneur, leadership coach, and mindset expert- who spent over a decade transforming lives and businesses. With 10 years in sales and a proven track record of helping leaders implement sustainable systems, Jacob shares how the wrong mindset can sabotage your growth and what you can do to shift toward lasting success.

We dive into practical strategies for sales professionals, entrepreneurs, and roofing contractors alike, including why mindset and strong follow-up systems are the foundation of business growth. Jacob also reveals how to build confidence, overcome challenges, and establish systems that keep your business moving forward.

If you're a business owner, sales leader, or contractor looking to grow your business and sharpen your leadership, this episode will give you actionable tools to reset your mindset, improve your systems, and dominate your market with confidence.

In this episode of The Start Build Grow Show, I sit down with John Senac, roofing coach, trainer, and co-founder of Name That Shingle, a company dedicated to helping contractors properly identify and report asphalt products. John's journey from being a $3M-a-year producer to becoming one of the industry's leading trainers has given unique insight into the shifts shaping the roofing business today.

We dive into the challenges roofing contractors face as insurance carriers change their processes, raise deductibles, and limit claim approvals- forcing companies to rethink how they operate. John shares why the industry is moving away from storm restoration dependency and why retail roofing, systems, and intentional growth strategies are becoming essential for the future.

John breaks down why building the right processes is critical, how contractors can future-proof their businesses through retail-focused models, and the importance of mastering product identification to properly manage claim scopes. He also shares leadership lessons on humility, time management, and opportunity cost that every business owner needs to hear.

If you're a roofing contractor or home service business owner looking to adapt to industry changes, build sustainable systems, and create long-term success, this episode offers valuable insights and actionable strategies you can start applying today.

In this episode of The Start Build Grow Show, I sit down with Michael Gogan, VP of Strategic Partnerships at HireBus, a company helping home service contractors streamline their hiring process and attract the right talent.

Michael breaks down why hiring needs to be treated like lead generation, how AI and assessments can take the "gut" out of decision-making, and why building a strong hiring brand is critical to attracting top performers.

We dive into the challenges contractors face with hiring and retention, and how HireBus's systemized approach- from resume scraping and assessments to scheduling and candidate follow-ups- removes friction and helps businesses consistently hire the right people.

Michael also shares why culture and values matter more than just pay, the importance of "always be hiring", and how contractors can create a company people are proud to work for.

If you're roofing contractor or home service business owner struggling with hiring and turnover, this episode gives you the strategies, systems, and mindset shifts needed to hire smarter and fire less.

In this episode, I sit down with Devon Hayes and Amanda Joyce, Co-Principals at Elevation Marketing a top-tier marketing agency helping businesses grow through smart online strategies. Devon and Amanda share how marketing isn't just a product it's a service that can transform your business when executed correctly.

We dive into the strategies Elevation Marketing uses to help businesses improve their online visibility, generate leads, and build a strong brand presence. Devon shares insights on SEO and digital strategy, while Amanda breaks down paid media campaigns and media optimization for maximum impact.

If you're a contractor, home service business owner, or entrepreneur looking to dominate your local market and grow your business through online marketing, this episode is packed with actionable tips and insights you can start using today.

In this episode, I sit down with Shane Carey, Member Success Coach and CRM Specialist at The Roofing Academy. Before joining TRA, Shane spent 7 years at JobNimbus, where he helped build scalable sales strategies and shape CRM product development- contributing to 33% year-over-year growth and multiple funding rounds.

Shane shares how roofing contractors can get the most out of their JobNimbus build outs by creating workflows, automating tasks, and implementing reporting that brings visibility to every part of the business.

We dive into the biggest challenges contractors face with CRMs, why focusing on process before scaling is critical, and how running your business by the numbers uncover millions stuck in the pipeline. Shane also breaks down the most common mistakes contractors make inside JobNimbus and how to design systems that free up owners to lead instead of chase tasks.

If you're a roofing contractor or home service business looking to maximize JobNimbus, streamline operations, and build systems that support long-term growth, this episode is packed with actionable insights you can start applying today.

In this episode, I sit down with Garrett Kurtt, Founder and CEO of OneClick Data, a company transforming the property insurance and construction industries through data-driven solutions. Garrett shares how technology is streamlining roofing claims, reducing errors, and helping roofers get paid faster.

We dive into the inefficiencies contractors face with building codes and insurance claims, and how OneClick's patent-pending tools automate code identification and improve claim accuracy. Garrett explains the importance of leveraging technology to save time, reduce disputes, and grow your roofing business.

If you're a roofing contractor or in the property restoration industry, this episode provides actionable insights to improve your workflow, get paid faster, and operate smarter.

In this episode, I sit down with Phil and Jake from Ideal Roofing to talk about how they successfully built and scaled their in-house supplementing team- a move that has saved them time, increased their profits, and given them more control over their roofing business.

They break down exactly how they transitioned from outsourcing supplements to managing everything internally- and why this shift was a game- changer for their operations and bottom line.

We dive into the systems they use, how they trained their team, and what roofing contractors need to know if they're considering making the switch. From communication with adjusters to documenting damages and keeping production flowing, Phil and Jake share real, behind-the-scenes insights on what it takes to run a high-performance supplementing process in-house.

Whether you're a roofing contractor still outsourcing your supplements or looking to fine-tune your current workflow, this episode is packed with actionable takeaways, business tips, roofing insights, and proven strategies you can implement right away.

This is a must-listen if you want to increase profit, better margins, and full control over your supplementing process.

Many roofing companies struggle financially because they focus only on revenue and overlook the key factors that drive real profitability. Learn how to set smart financial goals, manage cash flow, price jobs for profit, navigate insurance claims, and stay profitable even during slow seasons.

Understand the biggest financial mistakes roofing businesses make and how to avoid them to grow a sustainable, successful company. If you want to improve your roofing business bottom line and avoid costly overhead mistakes, this is the guide you need.