In this episode of The Start Build Grow Show, I sit down with Michael Gogan, VP of Strategic Partnerships at HireBus, a company helping home service contractors streamline their hiring process and attract the right talent.

 

Michael breaks down why hiring needs to be treated like lead generation, how AI and assessments can take the "gut" out of decision-making, and why building a strong hiring brand is critical to attracting top performers.

 

We dive into the challenges contractors face with hiring and retention, and how HireBus's systemized approach- from resume scraping and assessments to scheduling and candidate follow-ups- removes friction and helps businesses consistently hire the right people.

 

Michael also shares why culture and values matter more than just pay, the importance of "always be hiring", and how contractors can create a company people are proud to work for.

 

If you're roofing contractor or home service business owner struggling with hiring and turnover, this episode gives you the strategies, systems, and mindset shifts needed to hire smarter and fire less.