Guest:
Daniel Magazu – Founder, Ride The Wave

Guest Links:
Website: https://ridethewave.info

This episode breaks down how Facebook groups can become one of the most overlooked lead-generation channels in home services when used with the right mix of community relevance, storytelling, and consistency. It explains how Daniel Magazu first discovered the strategy while growing a landscaping business during COVID, then turned that same playbook into Ride The Wave, a company now helping nearly 200 home service businesses generate brand awareness and inbound leads through local Facebook groups. The episode dives into why most companies fail in groups by posting like advertisers instead of community members, how personal stories and local relevance create engagement, and why the best-performing posts feel authentic rather than promotional. It also covers how to choose the right groups, how often to post, what kinds of photos get attention, and why small shifts in format, timing, and angle can dramatically improve results. The discussion gets tactical on using Facebook groups alongside referrals, personal profiles, customer reviews, and even simple landing pages to convert attention into actual leads. It also highlights the biggest mistakes contractors make when trying to do this alone, why reputation inside community groups matters more than most people realize, and how a single strong post can create long-tail lead flow when the community starts recommending you for free. Overall, this episode is a practical blueprint for contractors who want to turn Facebook groups into a repeatable local lead source instead of treating them like an afterthought.