In this episode, John DeLaurier sits down with Ryan Groth, founder of Sales Transformation Group (STG), to discuss how roofing contractors can build predictable revenue through real sales systems, accountability, and leadership—without burning out in the process.

0:00 - Introduction

7:09 - How to Start a Roofing Business: From Chaos to Structured Sales Systems

12:28 - Best Roofing CRM: KPIs & Reports That Drive Growth

22:54 - Roofing Sales Training: Fractional Sales Management vs. Hiring

28:32 - Roofing Business Strategy: Financing, Retail, and Market Evolution

35:53 - Success Beyond Revenue: Building a Business That Gives You Life Back

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

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Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

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Question - What is your Roofing CRM missing?