In Episode 7 of Big Roofs (BR007), the focus is on year-end planning for roofing businesses. John DeLaurier shares valuable insights, starting with the importance of creating a list of tasks to accomplish in December to meet yearly goals.

He also suggests a list of marketing strategies to double efforts and emphasizes the need for consistency in branding and legal name usage to avoid customer confusion.

John plans to use AI for writing blog posts and expanding his online presence. There's a discussion on the significance of using the original legal business name on forms, even when using a DBA, and the importance of finding a tax professional with industry-specific experience.

John's commitment to optimizing the customer experience, including financing options and website functionality, is highlighted. He also considers revisiting appointment scheduling methods to improve customer interactions.

Finally, John discusses marketing strategies for the coming year, including A/B testing and lead source tracking. Amidst all this business talk, it's revealed that John enjoys video games and appreciates the development of crossplay in the gaming industry as a positive trend.

00:13 - Year-end planning for roofing businesses