Things have come a long way since the inception of the set top box, or TV. It used to be that you were forced to watch advertising in commercial breaks, but with the surge of TiVO and DVR users, advertisers must find new ways to get commercials in front of viewers. Today we'll take a look at this topic and how it may impact your career, or simply your TV viewing life.

Keys to the Game:

Links from todays show:

In the Bullpen:

This Episode included music by: