We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended.

Most of the time, it is one of the most exciting moments in sports.

But should that just be a 'given' for sponsors? Or can you sell into this unique space?

This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.