The Inches: A Podcast About Sports Sponsorship

The only thing constant in this world is change. Innovation drives change every season.

But how can you harness innovation in sponsorships? And what are we looking at to come next?

In this episode, we dive into innovation in the sponsorship industry and how your team can tackle the trends that come.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We all have those trusted, off-the-shelf activations that are proven to work for certain sponsor categories. 

But is it enough to just pull them off the shelf and sell them as-is? And how can you effectively sell them across different industries?

In this episode, we dive into a listener question about how to creatively customize your go-to activations to deliver more value and stand out to your sponsors and prospects. Tune in to learn how to make these tried-and-true strategies work even harder for you.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Our goal in sponsorship is to find the right balance between what we charge and the value it brings to the partner.

But what happens when we are way off the mark?

In this episode, we dive into what to do when your proposal is not quite what the sponsor was expecting, and how to navigate that conversation to find a fit.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Sometimes the best way to see & confirm what's happening in the sponsorship industry...is to head to the bar.

Connecting with other people working and prospecting deals can help drive our strategy.

In this episode, we explore three key trends we've identified through conversations with industry executives. Join us as we dive into what's shaping the future of sponsorships.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In any advertising, results take time. Especially when the buying cycle is long for a sponsor.

So how can we manage our sponsor's expectations when they grow impatient for results?

This week, we dive into how you can ensure that you and your sponsor are on the same page for results and a timeline to reach them.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Holidays have become a staple in sports. From the 4th of July baseball and soccer matches to Christmas being a battle for viewership between American football and basketball.

But how can we build them into our sponsorship packages to bring value?

In this episode, we dive into how you can maximize the value of your more popular holidays...as well as some of the less-known ones.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Playoffs aren't promised...and championships for most teams are a rare privilege.

So how can we make sure we're ready as a sponsorship department for when our team gets there?

On this episode of The Inches Podcast, we dive into the 3 Do's and Don'ts of sponsorships when it comes to playoffs and championship games.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Many times in sponsorship, we need buy-in from other departments to execute the packages we sell. Whether it's the social media team, facilities, or even game ops...we need them to help and authorize the items we sell.

So how can we get them on board with what our sponsors want and need?

In this episode,  we dive into some ways you can get that internal buy-in before you close your additional sponsorship assets.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all been there in prospecting. We either have hit a rut...or we're plateauing and struggling to find new business.

So where can we find those diamonds in places that few salespeople would look?

In this episode, we dive into a few areas and strategies to help you get out of the new business rut while opening new market segments for your sponsorship team.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all been there. You went into the pitch with a great plan, a great package, and a great feeling this will be a win with a new prospect.

And then, it falls flat. You get those stares, frowns, and bewildered looks throughout the presentation.

So how can you adjust to potentially save the deal?

In this episode,  we dive into a few tweaks you can make to ensure that even if a meeting goes south, you can salvage it for a win.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.