Gaming & casino sponsorship is one of the fastest-growing verticals in our industry.

But what do they look for when it comes to sponsoring sports properties?

In this episode, we dive in with gaming industry vet Jose Garcia to peel back the curtain when it comes to how he thinks about and buys sponsorships in sports.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

You have a list full of potential sponsors and brands. You're excited to get started reaching out...but then it hits you.

You don't know who the right person to reach out to is. How can you make sure you are contacting the right person to say yes?

In this episode, we dive into how to identify the right person/ people to contact when reaching out...and a strategy to reach multiple decision-makers in one company.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

If you're in the sponsorship industry, you've been there. The season is fast approaching and you have that outfield sign unsold.

So what's the game plan to get value from it?

This week, we dive into a game plan on how to manage your unsold inventory to come out on top before the season starts.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Being efficient and effective in your off-season sales prospecting is a foundation for hitting your goals in sports sponsorship. A bad plan or execution can leave you with missed revenue.

So how can you make sure that you are spending your time wisely each prospecting season?

In this episode, we dive into how segmenting your prospecting can help you close more deals this sales season.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

You've done the work, made the calls, and got your first meeting with a prospect in sponsorship.

But how can you make sure that the initial pitch meeting leads to a close?

On this episode of The Inches Podcast, we dive into a winning structure for your sales meetings to help drive more revenue for your team.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

As sports teams, making sure we understand the viewing and consuming habits of the next generation of sports fans is vital.

The only way we can understand is by creating a dialogue with them.

On this episode of The Inches Podcast, we dive in with Andrew Rush, a college student majoring in Sports Management, on his consumption habits as a fan and where he sees shifts in the industry coming.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

How the heck do I evaluate my sponsorship assets? What are they worth? Am I charging too much? Not enough?

Thankfully, we have the perfect person to answer those questions as a guest this week. Joe Casey, Senior Director, Analytics, Research, & Valuation at Oak View Group, joins the podcast to dive into all things Sponsorship Valuation.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Travel companies are an intriguing vertical for sponsorship. Normally, they don't invest heavily in sports partnerships...but most of the time our fans are the perfect target for their ads.

So how can we pull in more dollars from this segment?

In this episode, we dive into a few creative ways to approach and close more revenue from travel companies.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Rich and Nick make predictions for the upcoming year in the sponsorship world each January. It's a really fun exercise to try and see what we should be paying attention to in the world of sports partnerships.

Even more fun is looking back at the mid-year point and seeing if we are on track.

In this episode, we dive into our 2023 predictions and see which ones are looking like they are right, wrong, or incomplete as we round out the midpoint in the year.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Your first touch point with a potential prospect is so important. Too short...you won't get your value across. Too long...you'll lose them before they finish your outreach.

On this episode of The Inches, Rich & Nick dive into how you can strategize your outreach to prospects and close that next meeting.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.