So you are a "smaller" team in a big market, and it feels like all the sponsorship dollars are being gobbled by the big teams.

How can you stand out to grab some of those sales?

We dive in on how your team can master the market and differentiate your offerings to grow your sponsorship revenue.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

$7M dollars for 30 seconds. There is only one place in the world brands will pay that much. Yep, it's the Super Bowl.

But what makes a good Super Bowl ad? What can we learn from it in the sponsorship world?

On this episode of The Inches, we dive into this year's Super Bowl Commercials and which ones we thought were worth the big spend.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Sometimes we get caught up in the tactics of sponsorship. How many clicks, how many fans saw a sign, etc. These are the things we sometimes over-focus on when selling.

But there are some key benefits that we hold in sponsorship that will help us get deals across the line. Ones that other advertising verticals don't have.

In this episode, we dive into Rich's 3 benefits that sponsorship has and how he uses them to sell sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We're getting spooky in this episode. Ghosting in sales happens, it's a part of working in this business.

But is there a playbook to fight Ghosting in sales? When should I move on from a prospect that is ghosting me?

In this episode, we dive into how you can handle ghosting in your sales efforts.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

It's insane how the sponsorship industry can change in just a year. The things we thought would be big sometimes don't pan out.

In this episode, we look back at our predictions in 2022 for the sponsorship industry and how they fared going into 2023.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

It's our annual prediction episode. Check out what Rich & Nick see as the biggest items in sports sponsorship as they gaze into the crystal ball.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

A page turns in this sponsorship journey that we all are on as we head into 2023. It's always great to reflect on the past year...but even better to project into the next year.

On this episode of The Inches, we dive into our annual new years' resolutions for the sponsorship industry.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The sponsorship industry is unique, exciting, & demanding. It's a tough one to get into.

On this episode of The Inches, we dive into the Do's & Don'ts as you look to jump into the industry.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all seen it, and most of us have done it ourselves. We create 3 tiered packages (Bronze, Silver, Gold) and put a price on each before sending them over to our prospect.

But what do we lose out on when we do this?

On this episode of The Inches, we dive into the downfalls of tiering your packages and how you can adjust to drive more revenue.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Every team is told they need a mobile app to connect with fans. But what are the true opportunities for sponsors when you do get one launched?

On this episode of The Inches, we dive into which elements in your team app are most valuable for your sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.