Every team is told they need a mobile app to connect with fans. But what are the true opportunities for sponsors when you do get one launched?

On this episode of The Inches, we dive into which elements in your team app are most valuable for your sponsors.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The last time we talked about sports betting partners on this podcast was in 2018. A TON has changed since then in the world of sponsorship & sports betting.

On this episode of The Inches, we dive into how your team can maximize its value with sports betting sponsors.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Our job in partnerships is to create demand for a sponsor's goal. Whether that is sign-ups, purchases, or even consultations.

But what we sometimes fail to go through is whether or not your sponsor is prepared for the increase in demand our campaigns will bring.

In this episode of The Inches, we dive into the questions you should be asking your sponsor in order to ensure they are ready for the demand your campaigns will create.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Working in sports is fast-paced and stressful. With this, we've all had mental blocks, which usually come when we desperately need our brains to work.

Maybe it came with working on a prospect pitch, maybe working out the logistics of an activation campaign.

But how can we break through those blocks?

In this episode, we dive into a few tactics to break through those blocks and get your brain back to solving problems.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Our stadiums and arenas are big. Usually, there is a lot of real estate to add sponsor logos to.

But what if we could create spaces where fans could uniquely engage with sponsors?

In this episode of The Inches, we dive into how to turn open space into revenue and engagement opportunities for your sponsors.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Legal and Sponsorship can sometimes butt heads when it comes to landing deals. But what if we knew the pitfalls beforehand so we can sync up better?

On this episode of The Inches, David Greenberg, SVP of business & legal affairs at the Oak View Group joins us to dive into the things you need to know to make sure that your agreements get a smooth voyage through the legal department.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Upselling a current is more efficient than closing a new one. You've built the trust, know their needs, and already have their assets & branding needs locked in.

But how do you ask for more dollars?

In this episode of The Inches, we dive into the art of upselling your current sponsors to drive more revenue for your team.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

You did it. After a long and tasking sales process, you convinced your sponsor to spend their marketing dollars on your sponsorship package.

So now the job is done, right? Think again.

This week on The Inches, we dive into the steps from YES to opening night and how to streamline that process.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Understanding the relationship between the local franchise & national brand office can be the make or break of closing a deal. Each has different goals and outlooks on its marketing spend.

In this episode of The Inches, we dive into how to sell into both local and national accounts and how they work with each other.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We talk a lot about how we need to adjust to make sure our sponsors see results on this podcast. But what happens if a sponsor doesn't come through with their end of the bargain?

In this episode of The Inches, we dive into how you can weather the storm when a sponsor doesn't get you the resources needed to be successful.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.