The Masters Golf Tournament only has 6 brand sponsors. Yep, you read that right...the most famous golf event in the nation if not the world only works with 6 partners.

NBA teams have on average 62.

Is there value in the less is more approach in sponsorship? Should we be looking to downsize how many partnership deals we have?

On this episode of The Inches, we dive into how you can do a sponsor audit to see if your team would benefit from fewer sponsors spending more money.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.