Your team IP can move the needle for your sponsors. But many times, we have it as a toss-in with our packages.

So how can we value and sell our intellectual property to our sponsors?

On this episode of The Inches, we dive into IP and how your team can turn it into sales gold.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.