Rich and Nick make predictions for the upcoming year in the sponsorship world each January. It's a really fun exercise to try and see what we should be paying attention to in the world of sports partnerships.

Even more fun is looking back at the mid-year point and seeing if we are on track.

In this episode, we dive into our 2023 predictions and see which ones are looking like they are right, wrong, or incomplete as we round out the midpoint in the year.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.