Sales momentum might be the most important aspect of closing sales in sponsorships. You always want to make sure that you are moving the deal forward.

But it's easy to go from pushing sales momentum to being a pest in the sales process.

In this episode of The Inches, we dive into how you can keep sales momentum moving without being too pushy.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Most of the time we focus on brands that are currently spending on sports sponsorships. Makes sense, they already see the value of those partnerships.

But is there an opportunity to grab a sponsor that has NEVER spent in the space? And if so, how can we convince them to take a meeting with us?

This week on The Inches we dive into why you should be looking at brands that don't spend on sports sponsorships and a few tactics to help get that meeting.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The sponsorship pitch is the moment for us to shine, to take all of the research we did on the prospect and turn it into a concise package to help close the deal.

But before you head to the meeting, there are a few questions you should be asking yourself about the proposal you have put together.

In this episode of The Inches, we dive into the top 5 questions you should ask yourself before you walk through those lobby doors to pitch a sponsor.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

You've collected the email or phone number...now we just hand it to our sponsors right?

Not so fast, you can upsell that sponsor and drive more value with a retargeting package.

In this episode of The Inches, we dive into some actionable tactics to add retargeting into your tool belt of offerings to sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We all love the flashy new thing or trendy innovations that come our way. While they may be cool ideas, are they really helping our sponsors reach their goals?

In this episode of The Inches, we dive into how you should think about innovations in sponsorships and how to vet if they are a right fit for your partner and their goals.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Data is a powerful tool in today's advertising world. More and more sponsors are expecting data capture in their packages.

But what are the best ways to add, manage, and make sure we are compliant when we offer them in our packages?

This week we dive into how you can make data capture your superpower for your sponsorship department.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

With the great resignation, we've seen a lot of employee turnover at the brands that spend with us in sports sponsorships.

Sometimes that person is your main contact, the person you've spent years building a relationship with. So how do you deal with that person leaving?

In this episode of The Inches, we dive into the steps and tactics to help you build a relationship with that new contact.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Nothing is worse than sitting through an unenthusiastic partnership pitch.

I take that back...it feels worse when you give one and get no engagement from the prospect. Just blank faces.

This week on The Inches we dive into how you can JAZZ up your pitch meetings to drive more conversation & engagement from your prospects (and close more dollars).

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

As Rich always says, people buy from people they trust. The same goes for your prospective sponsors.

But how can you help them build trust with their prospects through your sponsorship assets? Hospitality.

In this episode, we dive into how your hospitality assets can make or break your sponsorship packages and help you get more dollars over the line.


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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Healthcare is a HUGE category in the sports sponsorship space, and it makes sense why. Athletes and sports are a perfect sync up to drive health messaging.

But what assets and activations should you be looking at in the packages you build for sponsors in this category?

This week we dive into what it takes to close a healthcare partner in sports sponsorships.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.