Healthcare is a HUGE category in the sports sponsorship space, and it makes sense why. Athletes and sports are a perfect sync up to drive health messaging.

But what assets and activations should you be looking at in the packages you build for sponsors in this category?

This week we dive into what it takes to close a healthcare partner in sports sponsorships.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We all saw the Coinbase Superbowl commercial and some may have played along. QR codes have made the ultimate comeback in technology history.

But what are the true strengths and weaknesses of QR codes? Can they be overdone?

This week on The Inches, we dive into a conversation on QR codes and their future in sports sponsorships.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Our goal in sponsorship is to maximize revenue for our team. Most of the time, this comes with a strategy to sell the most amount of assets and brands.

But are our stadiums becoming too crowded with sponsorship messages? Are our sponsors truly standing out to fans?

This week on The Inches we dive into our thoughts on overcrowding and how your team can adjust your assets.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Many times in the sports industry we start in ticket sales. It's a key first role to get your feet wet in the industry.

But how can you transition from a role in ticketing over to the sponsorship side of the business?

In this episode, we dive into how you can frame your experience in ticketing to help you close a new role in sports sponsorship.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

How are your team's assets different? How do they stand out? What makes your sponsorship packages jump out to partners and make them want to buy?

Knowing what your killer asset is in sponsorship can be the difference between closing a deal and losing it.

This week on The Inches podcast, we dive into why having a killer sponsorship asset is vital to growth and how you can find yours.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

More & more we are seeing the opening of jersey and uniform sponsorships in sports, particularly in the U.S.

But should we take any sponsor who wants to put their logo on our players and uniforms?

In this episode of The Inches, we dive into how context and authenticity are vital to a successful jersey partnership.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

When we think of influencers, we think of people with high status. Ones that are famous, maybe.

But it doesn't mean that regular fans in your fan base can't help tell your sponsor's story and drive other fans to make a purchase.

In this episode of The Inches, we dive into how your team can create opportunities for your fans to become influencers and drive brand value.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

At some point in our sponsorship careers, we will deal with sponsors that are competitors looking to partner with our team.

But how can we make sure that a partnership is beneficial for both competing brands?

This week on The Inches podcast, Rich & Nick dive into how to manage and deal with those competitors in your partnership portfolios.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

It's always fun to look back at predictions to see what you got right & wrong.

Sometimes looking back and analyzing can reveal even more opportunities for the following year.

In this episode of The Inches, we dive into our 2021 predictions for opportunities and how which ones are still relevant today.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

A new year brings new trends, predictions, and things we should be looking at as a sponsorship department.

In this episode of The Inches, we dive into the 5 things we are looking out for in 2022 for the industry.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.