We all have those trusted, off-the-shelf activations that are proven to work for certain sponsor categories. 

But is it enough to just pull them off the shelf and sell them as-is? And how can you effectively sell them across different industries?

In this episode, we dive into a listener question about how to creatively customize your go-to activations to deliver more value and stand out to your sponsors and prospects. Tune in to learn how to make these tried-and-true strategies work even harder for you.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.