You aren't going to close every sponsor you talk to. It's just a part of the sales job.

We will get a lot of 'No' answers.

But, that doesn't mean the deal is totally dead. We can still re-engage them for a future deal.

So how can we do that authentically?

In this episode, Rich & Nick dive into the process of cultivating a No throughout the season to have a better chance to convert them to the following one.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.