The only thing constant in this world is change. Innovation drives change every season.

But how can you harness innovation in sponsorships? And what are we looking at to come next?

In this episode, we dive into innovation in the sponsorship industry and how your team can tackle the trends that come.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.