We've all done it (hopefully). You take a job in a market where you aren't the biggest fish in the pond...or even the 4th biggest.

But we still have a property that brings value. So, how do we convince brands when there are bigger entities they can invest in?

This week, we dive into a listener question about selling sponsorships in a crowded market and how creativity can take you over the top.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.