In this special walking episode of This is HCD, Gerry visits Elmgrove Farm in County Meath, Ireland, to meet farmer, journalist, and innovator Darragh McCullough.

What started as a flower farm has evolved into a thriving community experience with pizza, peonies, and pick-your-own eggs. Together, they explore the deep thinking, sustainable practices, and collaborative mindset driving the farm’s remarkable transformation.

Learn how Darragh blends farming tradition with human-centred principles, and discover how change-makers in any industry can be inspired by the resilience, creativity, and adaptability found in modern Irish agriculture.

Learn more: https://elmgroveflowerfarm.ie/

🔑 Key Takeaways

How to diversify without losing focus: a masterclass in iterative business building

Why collaboration (not control) is essential for modern rural enterprises

The power of customer experience in reshaping farming's role in local communities

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