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Rooted in Strategy: Data, Devils, and Building a Business You Actually Want
What happens when two strategists who geek out over data, clarity, and female entrepreneurship finally sit down together? This episode.
Heather is joined by Steph Rubio — operations expert, business consultant, and the accidental founder of the Rooted and Relentless brand and mastermind. Steph works with women and historically underrepresented entrepreneurs to help them build sustainable businesses through foundational business knowledge, self-leadership, and data-backed decision-making.
In this episode, Heather and Steph get into the real work behind building a business that doesn't just grow — but grows intentionally.
What you'll hear in this episode:
- Why data isn't just numbers — and how to read both qualitative and quantitative signals in your business
- The "devil whack-a-mole" phenomenon and how to stop letting shiny objects, imposter syndrome, and comparison derail your strategy
- How Steph's Rooted and Relentless brand came to life — accidentally — and what that teaches us about sitting with an idea before launching it
- Why solopreneurs need annual strategic plans with quarterly inflection points
- The power of saying no — and why it's actually a leadership skill, not a limitation
- What measuring the gain instead of the gap can do for your momentum and your mindset
Connect with Steph Rubio:
- Rooted and Relentless Mastermind
- October Strategic Planning Retreat Waitlist: Coming Soon
PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management.
Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations.
You can follow us for more daily content:
Instagram: @pdrmconsulting
LinkedIn: https://www.linkedin.com/company/pdrm-consulting
Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9
View all episodes
By Heather Miller (PDRM Consulting)What happens when two strategists who geek out over data, clarity, and female entrepreneurship finally sit down together? This episode.
Heather is joined by Steph Rubio — operations expert, business consultant, and the accidental founder of the Rooted and Relentless brand and mastermind. Steph works with women and historically underrepresented entrepreneurs to help them build sustainable businesses through foundational business knowledge, self-leadership, and data-backed decision-making.
In this episode, Heather and Steph get into the real work behind building a business that doesn't just grow — but grows intentionally.
What you'll hear in this episode:
- Why data isn't just numbers — and how to read both qualitative and quantitative signals in your business
- The "devil whack-a-mole" phenomenon and how to stop letting shiny objects, imposter syndrome, and comparison derail your strategy
- How Steph's Rooted and Relentless brand came to life — accidentally — and what that teaches us about sitting with an idea before launching it
- Why solopreneurs need annual strategic plans with quarterly inflection points
- The power of saying no — and why it's actually a leadership skill, not a limitation
- What measuring the gain instead of the gap can do for your momentum and your mindset
Connect with Steph Rubio:
- Rooted and Relentless Mastermind
- October Strategic Planning Retreat Waitlist: Coming Soon
PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management.
Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations.
You can follow us for more daily content:
Instagram: @pdrmconsulting
LinkedIn: https://www.linkedin.com/company/pdrm-consulting
Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9