This week on the #5Things, we discuss all the new features, including TikTok's STEM Feed, Instagram's "Top 3" stories sticker, YouTube TV Multiview, and more!

The Things: 

1. TikTok’s new STEM feed: This new STEM feed will appear alongside the platform’s “Following” and “For You” feeds as a dedicated space to explore videos related to science, technology, engineering and math. 
2. New Sephora and TikTok Incubator Program: The incubator program aims to connect content creators with the brands who have participated in the Sephora’s Accelerate program via educational training modules, and a DEI-first approach to these creator partnerships.
3. Instagram’s Testing a New ‘Top 3’ Stories Sticker: This new Stories feature will enable users to highlight their top 3 favorite accounts, tracks, places, etc
4. Custom AI chatbots’ role in fandom: Fans are starting to embrace AI technologies in the form of interacting with fictional characters on an app called Character.AI
5. YouTube’s new ‘multiview’ feature: Youtube TV is launching early access to “multiview,” an option that allows viewers to watch up to four different sports live streams.

Sources: TechCrunch, Glossy, AdAge, Social Media Today, The Verge

Hosts: Joey Scarillo, Hannah Loeff, Kylie MacDonald

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