Rosie O’Neill is the co-founder and CEO of Sugarfina, a luxury candy boutique featuring a collection of artisan sweets from around the globe. Inspired by a third-date screening of the original "Willy Wonka and the Chocolate Factory," Rosie and her co-founder/fiancé Josh Resnick dreamed up a “candy boutique for grown-ups” featuring the finest confections packaged beautifully in the brand’s signature blue Bento Boxes.

On the last episode, we heard from Rosie about her upbringing growing up in LA and how she fell into a marketing career, working in PR and eventually Mattel, where she became the youngest director of marketing working on the Barbie brand (a childhood dream of hers).

In this segment, Rosie shares the story of how Sugarfina came about, the opportunity she and Josh saw, and the challenges they’ve faced getting it to where it is today.

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