Ross Brand Audio

The Social Shift | BrandStack Podcast - 006

Why is social media strategist Katie Brinkley shifting focus to choose community over clicks? We discuss why Katie believes real connections matter more than going viral, her strategies for building community from day one, and how creators can use social media as a tool rather than a destination. Learn more here: https://rossbrand.substack.com/

In this episode of the BrandStack Podcast with Ross Brand, Katie Brinkley shares insights with Dale L. Roberts and me from her book, "The Social Shift: The Road Back to Community." We explore how focusing on quality over quantity can lead to sustainable growth, the importance of offline connections, and Katie’s “four-post strategy” for maximizing impact on social platforms. If you’re looking to deepen your connections with your audience and build a real community, Katie’s approach offers a fresh perspective on social media.

📚 THE SOCIAL SHIFT (by Katie Brinkley): https://amzn.to/3NScuZ1

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🎬 StreamYard 🦆

This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.

Get StreamYard 👉 https://livestreamuniverse.com/streamyard

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➡️ Resources - gear & software recommendations for creators: https://livestreamuniverse.com/resources

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Links from this episode:

➡️ Katie Brinkley on LinkedIn: https://linkedin.com/in/katiebrinkley

➡️ Katie’s website: https://www.katiebrinkley.com/

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Ross’ Links:

➡️ Ross Brand on Substack: https://rossbrand.substack.com

📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod

📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4

➡️ Livestream Universe website: https://livestreamuniverse.com

➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com

➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contact

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Dale L. Roberts

🎬 Main YouTube Channel: https://youtube.com@dalelroberts

🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale

📚 Networking for Authors: https://amzn.to/3C7pxDa

📚 Advertising for Books: https://amzn.to/40lK0OI

📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt

📚 Self-Publishing for New Authors: https://amzn.to/40sz3eo

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Disclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.

Nonfiction Showcase | BrandStack Podcast - 005

Angela Yuriko Smith joins Ross Brand and Dale L. Roberts to discuss opportunities for writers, her Substack newsletter, Authortunities, and her book, “How To Be an Authortunist.” It's the BrandStack video podcast.

Watch the video: https://www.youtube.com/watch?v=OaTYnePWPkQ

Follow me on Substack: https://rossbrand.substack.com

📚 My Latest Books:

→ Video Podcasting Made Easy: https://geni.us/vidpod

→ 100 Livestreaming & Digital Media Predictions, Volume 4: https://geni.us/100v4

⚙ Resources for Creators & Authors: https://livestreamuniverse.com/resources

🎓 NOV 2 · Authortunities Expo - Seeking Craft, Credibility, Fortune and Fame? You can have it all… just not all at the same time. Angela Yuriko Smith is hosting this free, virtual conference that maps out how to define and find your next publishing quest. The event ends with the first ever Linzner Awards from Space and Time Magazine. Explore the Neighborhub while you wait: https://authortunitieshub.com/.

Angela Yuriko Smith

📚 How To Be an Authortunist - https://amzn.to/3ArZy8V

✍️ Authortunities on Substack - https://authortunities.substack.com

📑 Space and Time Magazine - https://amzn.to/4hmWFXG

Dale L. Roberts

📚 Networking for Authors: https://amzn.to/3C7pxDa

📚 Advertising for Books: https://amzn.to/40lK0OI

📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt

📚 Self-Publishing for New Authors: https://amzn.to/40sz3eo

Does your podcast really need video? | BrandStack Podcast - 004

Ross Brand shares four reasons why your podcast really does need video. Follow me on Substack: https://rossbrand.substack.com.

🎬 Watch the video: https://www.youtube.com/watch?v=VGykF0pb1mk

📚 My Books:

→ Video Podcasting Made Easy: https://geni.us/vidpod

→ 100 Livestreaming & Digital Media Predictions, Volume 4: https://geni.us/100v4

⚙ Resources for Creators & Authors:

→ https://livestreamuniverse.com/resources

Top 5 Reasons This World Series is Special | BrandStack Podcast - 003

The transcript below was provided by Substack and cleaned up by ChatGPT.

Hey Gang,

The World Series is about to get started, and I wanted to share an interview I did with a legendary player who wore both the Yankees and Dodgers uniforms and pitched in the last three World Series between the two teams. Does anybody know who that player might be? We'll come back to that in just a few minutes.

But first, I wanted to share why I think this World Series is so special and why there's so much interest in the series between the Yankees and the Dodgers.

Number one, it's got massive star power. The MVPs and best players in each league are in it: Aaron Judge of the Yankees, Shohei Otani of the Dodgers. You've also got other stars like Juan Soto and Garrett Cole on the Yankees' side, Mookie Betts and Freddie Freeman on the Dodgers' side, although Freeman isn't in top form right now. These are among the biggest names in the game. It's going to be exciting to have all these stars under the bright lights.

Number two, it's the two best teams in baseball. The Dodgers and Yankees both finished with the best record in their league during the regular season. Nothing that happened during the playoffs changed the perception that these are the two best teams, and we've got a matchup of the best of the best.

Number three, it's New York and L.A. You're talking about the two biggest media markets in the U.S., so the hype and the media attention is going to be massive, and the TV audience should be much bigger than usual for a World Series.

Number four, it's a storied rivalry. Great tradition and history, going back to when the Dodgers were in Brooklyn and the two teams would meet in the Subway Series, the World Series, as it was called when two New York teams were playing. You're talking, again, about some of the greatest players in the history of the game: Mickey Mantle, Yogi Berra, Jackie Robinson, Sandy Koufax—although Koufax was more so in the 60s after the move to L.A. There's only been one perfect game in the entire World Series, and that was Don Larsen of the Yankees beating the Dodgers in Game 6 of the 1956 World Series. There's also the famous play where Jackie Robinson steals home off Whitey Ford, and Yogi swore till his final day that he got the tag down and got Robinson out, but he argued to no avail, and Jackie Robinson was safe. That was the 1955 series, the one World Series between the Yankees and the Brooklyn Dodgers, in which the Dodgers broke through and won the series. I believe they were 6-1, the Yankees against the Dodgers in the World Series when the Dodgers were in Brooklyn. The Yankees lead 8-3 overall between the two teams.

And number five, this doesn't happen very often. These two teams haven't met in the World Series in 43 years. The last three times they met—'77, '78, and '81—the Yankees won in '77 and '78, and the Dodgers won in '81. If memory serves me correctly, in both '78 and '81, the team that won the first two games ended up losing the series and losing the next four straight games. Of course, the biggest memory, the greatest memory most people have who were around for those series, was Game 6, 1977, when Reggie Jackson hit three home runs off of three different Dodgers pitchers. Again, the Yankees won in '77 and '78. The Dodgers bounced back and won in 1981.

So I want to bring up an interview that I did. I did this back in 2017 in October, just before the World Series back then. It was with a player who starred on both teams, was an all-star, and one of the best pitchers in the game at the time. He ended up on the losing side in all three series. He was a Dodger in the '77 and '78 series, then he changed his allegiance and went over to the Yankees. He was on the losing side in '81. One of the key moments I remember from the '81 series involves the Yankees. He started Game 6, I believe, and he was pulled for a pinch hitter in the third inning, which was a strange decision, being that he was one of the Yankees' better starters, and their bullpen had lost a lot of games in that series.

But anyway, the player we're talking about is Tommy John. To a lot of people who know the current game but might not know some of the history of the game, Tommy John isn't just the guy who the elbow surgery was named after. He was actually a pretty great pitcher in his day. He won 288 games, the most by any pitcher who's never been elected to the Hall of Fame.

When Tommy John had his injury, this was a new surgery, a procedure that had never been done before. Tommy knew he was risking his career when he had the surgery by Dr. Frank Jobe. He came back from the surgery, pitched better than ever, and ended up pitching until he was 46 years old. Now it's a common surgery that pitchers, even position players, often have early in their careers. They have an injury, get Tommy John surgery, and go on to have long and successful careers. But it was remarkable at the time that not only did Tommy come back and was a terrific pitcher in his 30s, but he ended up pitching until he was 46.

Tommy was an all-star several times with both the Dodgers and Yankees. He also pitched for the White Sox and several other teams. With the White Sox, he was an all-star, I believe, as well. And again, he pitched in those three World Series between the two teams. He won 20 games several times. Anyway, to watch the video interview with Tommy John, just scroll down to the embedded video below and check it out. It was from Livestream Stars 2017, and I think you'll enjoy it.

Have a great day!

BrandStack Podcast - 002

In this episode, I sit down with Kim Doyal, a seasoned podcaster and editor of The Spark newsletter. Kim has extensive experience navigating the world of email marketing and newsletters, and we dive into her strategies for building loyal audiences, embracing imperfection, and exploring the right tools for creators.We cover a lot of ground in this conversation, including the evolution of newsletters, the rise of platforms like Substack, and how AI tools are transforming content creation.

Whether you’re new to email marketing or looking to refine your strategy, Kim’s insights will leave you inspired and ready to take action. She also discusses the opportunities and challenges of using platforms like Substack and the value of creating content that resonates with her audience.

In addition to The Spark, Kim also publishes Women, Wisdom, and Wealth and Imperfect, focusing on financial psychology and personal growth. You can find all three newsletters here on Substack.

• The difference between newsletters and email marketing: Newsletters are publications that come out on a regular schedule, while email marketing is often geared toward solo broadcasts and direct conversions.
• The power of newsletters: Consistency and structure make newsletters a key tool for audience building.
• A Vote for Substack: Kim’s going all-in on Substack because of its social features and community-building potential,
• Substack book on the way: Kim is creating a visual guide to Substack to help new users navigate the platform and understand many of the features that confuse even experienced users.
• AI in email marketing: Kim touches on the balance between using AI tools and maintaining a personal connection with your audience.

• Kim Doyal on Substack
• The Spark newsletter by Kim Doyal
• Women, Wisdom, and Wealth newsletter by Kim Doyal
• Imperfect newsletter by Kim Doyal
• Kim’s website

• Ross Brand on Substack
• BrandStack | Books & Broadcasts - newsletter by Ross Brand
• Resources - gear & software recommendations for creators
• Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe
• 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand
• Livestream Universe - Ross’ main website
• Executive BrandCast - Ross’ podcast strategy & production services website

A Feature I Didn't Expect | BrandStack Podcast - 001

The transcript below was provided by Substack and cleaned up by ChatGPT.

Hey Gang,

Ross Brand over here on Substack and in your email inbox, depending on where you're taking a look at this.

Wanted to let you know, first of all, you probably now know, but I want to let you know that I am on Substack. And while this is a writing platform and I plan to do and have been doing some writing lately on Substack, I'm also going to take advantage of their built-in audio and video tools.

You can not only upload podcasts and host them right on Substack, but you can upload videos and have audio posts, video posts, podcasts with audio and video in them. The basic podcast post is an audio post. But you can post video as well. And you can also record, as I'm doing right now, you can record video natively. You can record audio natively right into the Substack platform.

Subscribe on Substack

So that's what I'm doing now, testing it out, seeing what the quality is like, what the experience is like recording. And so far, it seems pretty good. I did a brief test earlier and it seemed to come out okay.

And so I thought I'd just come across in a manner in which you're normally used to seeing me. And as I said, I'm very much right now into publishing and working on books and self-publishing as well as digital audio and digital video.

So I'm excited to be a part of Substack because it is a publishing platform and you have your own publication. Mine's called Brandstack Books and Broadcasts. And so I plan on doing a mix of long form writing, short form writing, roundups, but also audio and video podcasts and even live streams.

There is a live streaming feature. In fact, that's what sort of tipped me over the edge to finally get started. I had created an account just for occasionally reading Substacks but I didn't do anything with it. Once I saw there was live streaming on the platform, I said, okay, this is the thing that's going to push me over the edge. Now it's time.

I always wanted to set up a publication. I always thought it was a cool idea. I started a LinkedIn newsletter back in January or February, and I've been doing that fairly consistently across this year. I'm going to continue doing that, and I'll also publish it on Substack as well. But I'm doing a lot of pieces that will be exclusive to Substack.

I'm also going to do audio and video, whether native to the platform like this is or I pre-record elsewhere and then upload, but they'll only be available on Substack, at least for a while. Then I may add them to one of my podcast feeds, or I may put some clips on YouTube, but I'm looking to do some long-form interviews as well as short interviews.

Some videos will be 10 minutes, but some may be a deep dive like the one that's coming up with 

Kim Doyal, where we talked about everything from newsletters and email. We got into all the different newsletter platforms, of course, and why she loves Substack, but we also talked about the pivot she's doing in her business, just different philosophies and approaches to life and business. It's a fascinating conversation. Kim is such a great storyteller. She's been a pioneer in newsletter email marketing, what I call the second generation of it. It's not your grandparents' email newsletter from 2002 or 2003, but this has kind of been the revival of newsletters over the past few years, and she's been at the forefront of that. And we got into a lot of other stuff as well.

She's been a success online for a long time, been a podcaster, and she's just a wonderful storyteller. So look for that in the next day or two, the podcast on the BrandStack podcast with Kim Doyal, only on Substack. It's free to subscribe.

I do not have any type of monetization turned on right now. It may show you that you can pledge something if I ever do turn it on, but none of that's required. Subscribe, and you can get all this stuff on the Substack platform and or emailed to your inbox.

This is the beginning of what I hope is a long and enjoyable adventure on Substack, where I can create content that goes directly to you and maybe a better way for engaging at scale here on Substack and through email, which I really think both the kind of platform like Substack is and email.

What's old is new again really are two of the best ways to communicate in an era in which social media has become so much pay-to-play. You're at the whims of algorithms. And while you can reach people, there's no other platform on the social end that allows you to reach everybody the way that Substack does.

It's why I'm excited to be moving over here for a good amount of my content, and we'll see how it goes. So I hope you join me on this journey, and I'll follow up with more posts about how it's going.

But a lot of things I'll just write about that are just interesting to me from the world of publishing, from the world of digital media that may have nothing to do with Substack or newsletters or email, just things that I find interesting and I hope you will as well. Things that may be helpful to you, and we'll see how it all goes.

So have a great day, everybody, and welcome to my Substack.

Join us for the Nonfiction Showcase, a virtual book fair that brings together creators, professionals, and publishing industry experts. Explore books on social media marketing, self-publishing, podcasting, and more. It’s the perfect event for anyone wanting to learn and grow in online business!

Watch on YouTube: https://youtu.be/Y2WXtZzASWU

📚 ✍️ More about the featured authors and their books: https://livestreamuniverse.com/authors

🎟️ Join eBookFairs: https://livestreamuniverse.com/ebookfairs

🦆 This video podcast was recorded with StreamYard. 🎬 Host your show with StreamYard: https://livestreamuniverse.com/streamyard.

🎯 Subscribe to YouTube channel: https://www.youtube.com/channel/UCxVjSYMq0ovIn6firEej49Q?sub_confirmation=1

The Nonfiction Showcase brought together over 20 authors who shared invaluable advice on what it takes to succeed as a writer today. Dale L. Roberts and Ross Brand had a blast hosting the four-hour livestream and talking with so many talented creators, professionals, and publishing industry experts.

Featured authors include Kenneth Myers, Bee Smith, Jason Jones, Dave Jackson, Nancy Ancowitz, Larry Roberts, Angela Yuriko Smith, Eric Butow, Stephanie Garcia, Kevin Kolbe, Mark Leslie Lefebvre, Valerie Morris, Matty Dalrymple, Joie Gharrity, Julie Broad, Katie Brinkley, Dr. Anthony Metivier, Louise McDonnell and Jennie Mustafa-Julock.

Dale L. Roberts joins me to discuss his new book, “Self-Publishing for New Authors.” Get Dale’s insights on editing, cover design, formatting, book marketing, selling on Amazon and much more.

📚 Read the book: https://amzn.to/46o43Nl.

🎬 GO LIVE with STREAMYARD 🎬

This video was recorded and produced using StreamYard, a browser-based livestreaming video and podcast production studio.

🦆 Host your show with StreamYard: https://livestreamuniverse.com/streamyard/.

✍️ MORE BOOKS by Dale L. Roberts

📌 The Amazon Self-Publisher: https://amzn.to/4d7aXcg

📌 How to Write a Book in 48 Hours: https://amzn.to/3SorIaJ

📌 Secrets of the Permafree Book: https://amzn.to/3SngN0O

ABOUT DALE L. ROBERTS

Dale L. Roberts is a self-publishing advocate, award-winning author, and renowned video creator. With over fifty publications, he has become an authority in self-publishing, leading him to create his own YouTube channel, Self-Publishing with Dale, regarded as one of the premier information resources in the indie publishing community. Dale lives in Columbus,

Ohio, with his wife Kelli and two rescue cats, Auggie and Allie.

📌 Dale L. Roberts on YouTube: https://www.youtube.com/@DaleLRoberts

📌 Self-Publishing with Dale Podcast: https://www.youtube.com/@selfpubwithdale

📌 Join Dale's Discord: https://discord.com/invite/NGD96zK

MORE RESOURCES for CREATORS:

📊 Overlay & Background Templates for STREAMYARD: https://LivestreamUniverse.com/templates

🎥 QUICKLY CREATE SHORTS & REELS with AI:

Get OpusClip: https://www.opus.pro/?via=c061cd

⚙️ GEAR & Software recommendations: https://livestreamuniverse.com/resources

📚 "100 Livestreaming & Digital Media Predictions, Vol 4" (2024): https://geni.us/100v4

🎬 STREAMABLE is my top choice for video hosting and storage, making it easy to upload, share and organize your videos: https://livestreamuniverse.com/streamable.

🎯 Subscribe to channel: https//:youtube.com/@LivestreamUniverse.

ABOUT ROSS BRAND

Ross Brand is a leading expert in live video and digital media with a notable background in radio broadcasting. His acclaimed "100 Predictions" series has garnered international recognition, winning 33 book awards and securing No. 1 Amazon Best Seller status in seven countries. Brand has been instrumental in shaping the digital media landscape, earning accolades as the world's top livestreaming expert on social media (Klout) and influencing the growth of key platforms like StreamYard. His insights have been featured by major outlets such as Nasdaq TV, Forbes and Psychology Today.

📌 Website: https://LivestreamUniverse.com

📌 LinkedIn: https://linkedin.com/in/rossbrand

📌 Twitter: https://twitter.com/irossbrand

📌 Instagram: https://instagram.com/rossbrand1

📌 Facebook: https://Facebook.com/livestreamuniverse

As an Amazon Associate, I earn from qualifying purchases. This description contains affiliate links.

A popular question is, "What Should I Livestream About?" In this video, I help you find the best streams for your brand. Learn about the different format types and discover which one is best for you.

Watch on YouTube: https://youtu.be/42hkOIEZRD8

🎯 Subscribe to YouTube channel: https//:youtube.com/@LivestreamUniverse. 

GO LIVE with STREAMYARD

The StreamLeader Report with Ross Brand is recorded and produced using StreamYard, a browser-based live video and podcast production studio. 

🦆 Host your show with StreamYard: https://livestreamuniverse.com/streamyard/.

QUICKLY CREATE SHORTS & REELS with AI: 

🎥 Get OpusClip: https://www.opus.pro/?via=c061cd

MORE RESOURCES for CREATORS:

🎬 STREAMABLE is my top choice for video hosting and storage, making it easy to upload, share and organize your videos: https://livestreamuniverse.com/streamable.

📊 Overlay & Background Templates for STREAMYARD: https://LivestreamUniverse.com/templates

⚙️  GEAR & Software recommendations: https://livestreamuniverse.com/resources

📚 "100 Livestreaming & Digital Media Predictions, Vol 4" (2024): https://geni.us/100v4 

STREAMLEADER REPORT with ROSS BRAND

📌 Enjoy the show? Leave us a review: https://lovethepodcast.com/streamleader

📌 Follow the podcast on your favorite app: https://followthepodcast.com/streamleader

🎤 ABOUT ROSS BRAND

Ross Brand is a leading expert in live video and digital media with a notable background in radio broadcasting. His acclaimed "100 Predictions" series has garnered international recognition, winning 30 book awards and securing No. 1 Amazon Best Seller status in seven countries. Brand has been instrumental in shaping the digital media landscape, earning accolades as the world's top livestreaming expert on social media (Klout) and influencing the growth of key platforms like StreamYard. His insights have been featured by major outlets such as Nasdaq TV, Forbes and Psychology Today.

📌 Website: https://LivestreamUniverse.com

📌 LinkedIn: https://linkedin.com/in/rossbrand

📌 Twitter: https://twitter.com/irossbrand

📌 Instagram: https://instagram.com/rossbrand1

📌 Facebook: https://Facebook.com/livestreamuniverse

As an Amazon Associate, I earn from qualifying purchases. This description contains affiliate links.

Boost your home video studio with tips from Home Studio Mastery founder, Junaid Ahmed. We discuss lighting, cameras, backgrounds and much more. Check out Junaid's 5-Day Home Studio Rehab Challenge: https://homestudiomastery.com/5daychallenge/.

🎬 Watch on YouTube: https://youtu.be/xbP2L-oEFwQ

🎯 Subscribe to YouTube channel: https//:youtube.com/@livestreamuniverse

MORE RESOURCES for CREATORS:

🦆 STREAMYARD is my choice for livestreaming and recording videos and podcasts: https://livestreamuniverse.com/streamyard

🎥 QUICKLY CREATE SHORTS & REELS with AI: Get OpusClip: https://www.opus.pro/?via=c061cd

🎬 STREAMABLE is my top choice for video hosting and storage, making it easy to upload, share and organize your videos: https://livestreamuniverse.com/streamable.

📊 Overlay & Background Templates for STREAMYARD: https://LivestreamUniverse.com/templates

⚙️ GEAR & Software recommendations: https://livestreamuniverse.com/resources

📚 "100 Livestreaming & Digital Media Predictions, Vol 4" (2024): https://geni.us/100v4

🔗 GUEST LINKS: JUNAID AHMED

📌 5-Day Home Studio Rehab Challenge: https://homestudiomastery.com/5daychallenge/

📌 Mastering iPhone Video Production: https://amzn.to/3JZF34I

📌 Hacks & Hobbies Podcast: https://www.hacksandhobbies.com/

🎤 ABOUT JUNAID AHMED

Junaid Ahmed is the Founder of Humblezone and Creator of Home Studio Mastery, designed to teach you how to build your home studio. He has two decades of video production experience, as well as designing websites & apps focused on a systematic process and seamless user experience. He provides podcasters, speakers, and content creators a comprehensive plan for their studio equipment, lighting, and layout. He also enables video creators to create effortless content in a comfortable and impressive home studio setting. He’s the author of Mastering iPhone Video Production, and Host of Hacks & Hobbies podcast. He also speaks frequently at national events such as Podfest and multiple virtual summits.

CONNECT with JUNAID

📌 LinkedIn: https://www.linkedin.com/in/superjunaid/

📌 Instagram: https://www.instagram.com/superjunaid/

📌 Facebook: https://www.facebook.com/superjunaid

📌 Twitter: https://twitter.com/superjunaid

🎤 ABOUT ROSS BRAND

Ross Brand is a leading expert in live video and digital media with a notable background in radio broadcasting. His acclaimed "100 Predictions" series has garnered international recognition, winning 30 book awards and securing No. 1 Amazon Best Seller status in seven countries. Brand has been instrumental in shaping the digital media landscape, earning accolades as the world's top livestreaming expert on social media (Klout) and influencing the growth of key platforms like StreamYard. His insights have been featured by major outlets such as Nasdaq TV, Forbes and Psychology Today.

📌 Website: https://LivestreamUniverse.com

📌 LinkedIn: https://linkedin.com/in/rossbrand

📌 Twitter: https://twitter.com/irossbrand

📌 Instagram: https://instagram.com/rossbrand1

📌 Facebook: https://Facebook.com/livestreamuniverse

As an Amazon Associate, I earn from qualifying purchases. This description contains affiliate links.